WeMarketers Podcast | Talks with B2B Marketing Leaders

The End of Easy Content Marketing

Mon, 16 Mar 2026 08:00:00 GMT

Content marketing used to feel predictable.

Find the right keywords, publish blog posts, rank on Google, and gradually attract traffic.

But that playbook is changing fast.

In this episode of the WeMarketers Podcast, Andrew Demianenko sits down with Albert Mercadé, Marketing Manager at TalentUp.io, to discuss how the explosion of AI is reshaping the entire content marketing landscape.

Today, marketers are no longer competing with just other companies. They are competing with massive volumes of AI-generated content, AI search engines, and platforms that summarize information without sending users to the original source.

So the question becomes: how do you stay visible and relevant in this new environment?

In this conversation, Andrew and Albert explore:

• Why traditional SEO and blog-driven strategies are becoming less effective

• How AI search is changing the way users discover content

• Why marketers need to move beyond blog posts and diversify content formats

• The power of high-value resources like reports and benchmarks

• Why in-person events and real human connections are becoming more important than ever

• How to build a content ecosystem instead of relying on a single channel

• Why consistency and patience still matter in marketing

One key takeaway: marketing isn’t about getting thousands of visitors tomorrow. It’s about building trust, staying visible over time, and reaching the right people at the right moment.

⏱️ Chapters

01:29 The biggest challenge for content marketers today

04:33 Declining visibility in Google search

06:04 Why relying on one channel is dangerous

06:26 The return of face-to-face marketing and events

07:44 Optimizing content for AI search engines

10:09 How search behavior is changing

11:28 Are blogs still effective today?

14:03 Building a content ecosystem

16:30 Turning subscribers into customers

19:08 The real goal of marketing: revenue

21:21 Measuring marketing impact and attribution

23:34 Why consistency matters in marketing

23:58 Marketing strategies for the rest of 2026

25:30 The rise of agentic AI

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Connect with Albert Mercade: https://www.linkedin.com/in/albertmercad%C3%A9laborda/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Would you like to become the next guest? Do you know someone who could be a great fit? Drop me a line at info@wemarketerspodcast.com

Bringing Sexy Back to Manufacturing: The Art of Reinventing a Legacy B2B Brand

Mon, 19 Jan 2026 07:56:29 GMT

In this episode of the WeMarketers Podcast, I sat down with Carolina Rodriguez, VP of Marketing at World Emblem, the world’s largest patch and emblem manufacturer.

World Emblem is a 30-year-old manufacturing business. Carolina joined five years ago and helped modernize the brand by upgrading creative, building a behind-the-scenes storytelling engine, and aligning marketing and sales around shared outcomes. We also discuss how executive thought leadership on LinkedIn became a powerful growth lever, and what it looks like to scale a marketing team across regions while adopting lean operating principles.

Timecodes:

1:38 Intro to Carolina Rodriguez and what this episode covers

5:09 Rebrand execution, elevated creative, and bold unboxing kits

6:56 Internal buy-in, autonomy, KPIs, and sales alignment

7:46 Biggest challenge, translating customer needs into technical storytelling

8:58 Fixing marketing vs sales with the commercialization team

10:05 Scaling the marketing team from 8 to 18

10:48 Using lean principles for structure and performance

12:41 Why LinkedIn is their strongest channel

14:21 Executive storytelling and leadership presence on LinkedIn

15:23 The 360 approach across LinkedIn, PR, and ads

16:39 Why emblems are everywhere and how that reframed the category

19:59 Brand recognition growth and impact on sales

21:31 Carolina’s learning system, podcasts, team, and agencies

23:23 What they outsource in marketing

24:15 The challenge of SEO and evolving algorithms

25:07 Investing over 2M in AI to improve the buying experience

26:24 Advice on modernizing a legacy brand

27:29 How to connect with Carolina on LinkedIn

About the guest

Carolina Rodriguez is Vice President of Marketing at World Emblem, the world’s largest patch and emblem manufacturer. With over 20 years of experience across luxury, retail, and manufacturing, she has led high-impact campaigns, managed multimillion-dollar budgets, and driven digital transformation in the US and Latin America. At World Emblem, Carolina leads multi-brand, multi-market strategy, modernizing a 30-year-old manufacturing business through creative storytelling, distinctive packaging, and executive thought leadership that turns branding into measurable growth. You can connect with her on LinkedIn.

Connect with Carolina on LinkedIn: https://www.linkedin.com/in/carorod/

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

From Conference to Community: Marketing a 15,000-Attendee Event

Tue, 23 Dec 2025 10:11:25 GMT

What does it really take to turn a large conference into a year-round marketing and community engine?

In this episode of the WeMarketers Podcast, Andrew sits down with Ivana Spiridonovic, B2B Marketing Manager at WeAreDevelopers, to break down how one of Europe’s largest tech events is marketed before, during, and long after the event days are over.

This is a practical conversation for marketers who work with events, content, or community and want to get more long-term impact from limited resources.

Timecodes:

01:22 – Meet Ivana Spiridonović and the scale of WeAreDevelopers

02:44 – How WeAreDevelopers grew from meetups to a 15,000-attendee conference

05:12 – How marketing is organized behind a large-scale tech event

07:45 – What happens after the event ends: staying relevant all year

09:30 – Turning 500+ sessions into content people actually consume

12:24 – Using video, social, and speakers to extend event momentum

13:53 – Key lessons from running a first large-scale event

15:10 – Why event success depends on team trust and preparation

18:25 – Handling the unexpected (weather, scheduling, live chaos)

20:20 – How event agendas are built: audience-first vs speaker-led

23:54 – Getting speakers to commit to topics early (and how to push back)

26:14 – Why events feel different from traditional marketing work

28:55 – The hardest part of event marketing no one talks about

32:23 – Practical advice for in-house teams running events with limited budgets

35:11 – How to connect with Ivana and closing thoughts

About the guest

Ivana Spiridonović is a B2B Marketing Manager at WeAreDevelopers, where she helps shape large-scale tech events and initiatives like the HR Leaders Summit, connecting developers, HR leaders, and employers through content, community, and live experiences.

Connect with Ivana on LinkedIn: https://www.linkedin.com/in/ivana-spiridonovic-929177174/

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

Why Smart Marketers Copy: Using Competitive Insights the Right Way

Sun, 23 Nov 2025 22:37:06 GMT

What if winning in marketing has nothing to do with originality?

In this episode, we dive deep into competitive insights -how smart marketers copy what works, spot hidden opportunities, use competitor data for ideas, and focus on leads, not likes.

🎙 Guest: Taylor Trusty Co-Founder & CRO at Newslever, a competitive intelligence platform used by 24,000+ marketers at companies like Nasdaq, Deloitte, Toyota, Airbus and more.

You’ll learn why:

Deleted ads reveal more than ad libraries
Quiet B2B content outranks viral content in results
Long-form videos outperform short-term hype
Copying is a strategy, not a sin

Timecodes:

01:36 — Who is Taylor Trusty?

05:27 — From agency trap to building a SaaS platform

09:37 — What competitive insights actually are

13:21 — Who really needs competitive intelligence tools?

17:05 — The RIGHT way to use competitor data (not clone campaigns)

20:03 — Copying vs. stealing: how to do it smart

21:13 — Biggest mistakes marketers make with competitor intel

23:50 — Hidden signals most marketers overlook

24:13 — Deleted ads = the truth your competitors hide

29:40 — Best advice: follow quiet signals, not viral noise

31:27 — Why long B2B videos convert even with 26 views

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Connect with Taylor Trusty:

https://www.linkedin.com/in/taylortrusty/

https://taylortrusty.com/

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

Making AI Work for You: What Marketers Need to Get Right

Wed, 08 Oct 2025 11:38:00 GMT

In this episode of the WeMarketers Podcast, Andrew discusses the future of artificial intelligence in marketing with Maximilian vom Eyser, a senior digital growth strategist at Google's EMEA headquarters. They delve into the opportunities and risks associated with AI, the importance of not over-relying on AI tools, and the need for marketers to maintain emotional intelligence and manual skills.

Additionally, they explore changing customer behaviors, the unpredictable nature of user interactions, and how marketers can stay ahead of the curve. Maximilian shares his insights on balancing personalized experiences with data privacy, staying up-to-date with AI advancements, and leveraging AI for practical tasks.

Timecodes:

01:42 Welcome to the WeMarketers Podcast

02:24 Maximilian vom Eyser on AI in Marketing

03:00 The Risks of Overreliance on AI

11:53 Changing Customer Behaviors with AI

19:56 Balancing Personalization and Data Privacy

24:53 Transparency in AI Usage by Brands

31:36 Maximilian's Personal Approach to Staying Ahead in AI

37:46 Essential Skills for Marketers in the Age of AI

42:43 Conclusion and Contact Information

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Connect with Maximilian vom Eyser: https://www.linkedin.com/in/maximilian-vom-eyser/

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

The Power of Networking: Building a Brand & Community from Scratch with Adriaan Kolff

Sun, 27 Jul 2025 11:20:24 GMT

In this episode of the WeMarketers Podcast, Andrew sits down with Adriaan Kolff to discuss the profound impact of networking on personal and professional success. Adriaan shares his journey and how his network has been instrumental in his entrepreneurial endeavors. From sharing personal stories to providing practical advice on how to build and leverage networks, this episode is a must-watch for marketers and entrepreneurs looking to expand their reach and influence.

Adriaan provides insights into the importance of moving out of one’s comfort zone, the power of giving without expecting anything in return, and the benefits of building a personal brand. Whether you’re just starting out or looking to take your career to the next level, this conversation offers valuable lessons on the power of networking.

Timecodes:

01:46 Intro

02:15 Adriaan's Networking Journey

07:52 The Importance of Moving for Growth

11:17 Building Networks from Scratch

15:24 Organizing Effective Networking Events

25:43 Creating a Sense of Belonging

29:30 Generosity in Networking

30:42 The Real Estate Broker's Unconventional Strategy

32:05 The Power of Being a Super Connector

32:38 Networking Success Stories

36:57 Building and Expanding Your Network

37:30 Overcoming Networking Doubts and Fears

38:46 Effective Networking Techniques

45:36 Leveraging LinkedIn for Networking

47:34 The Importance of Personal Branding

51:19 Final Thoughts and Future Plans

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Connect with Adriaan Kolff: https://www.linkedin.com/in/adriaankolff/

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

We Broke Marketing - Now Let's Fix It and Win Long-Term

Mon, 07 Jul 2025 07:23:55 GMT

In this episode of the WeMarketers Podcast, Andrew sits down with Sam O'Brien, VP of Marketing at Dealfront, to discuss the complexities of modern marketing. They delve into the importance of balancing short-term results with long-term brand building, the role of data-driven decision making, and the benefits of programmatic demand generation.

Sam shares his unique approach to market segmentation, the use of AI in marketing, and the significance of effective collaboration between sales and marketing teams. Tune in for practical insights and real-life experiences from a seasoned marketing leader.

Timecodes:

01:45 Introduction to Sam O'Brien and the Topic of Broken Marketing

02:28 The Dilemma of Data-Driven Marketing vs. Brand Building

03:05 Exploring Long-Term Marketing Strategies

03:52 Connecting Marketing Efforts to Sales Impact

05:35 Dealing with Management Pressure on ROI

06:29 Effective Demand Generation and Brand Building

07:48 Challenges in B2B Marketing and Long Sales Cycles

09:03 Strategies for Market Penetration and Growth

21:17 The Role of ABM in Modern Marketing

26:25 Leveraging AI and Automation in Marketing

32:26 The Structure and Collaboration of Marketing Teams

36:16 Conclusion and Final Thoughts

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Connect with Sam O'Brien: https://www.linkedin.com/in/samuelwobrien/

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

Content Marketing in 2025 and Beyond: Personalization, Trust, and Transparency

Wed, 11 Jun 2025 06:19:46 GMT

In this episode of the WeMarketers Podcast, Andrew interviews Kristina Vukas, Fractional CMO and founder of Plot Twist, to discuss effective content marketing strategies for 2025 and beyond. Kristina shares her journey from being a singer and actress to a successful marketer. They delve into the importance of personal branding, the shift towards authenticity in content, and the use of AI as an assistant rather than a creator.

Kristina emphasizes the need for companies to be transparent and human-centric in their marketing efforts. The conversation also covers the evolving consumer behavior, the role of different marketing channels, and practical strategies for balancing AI and human-created content. Kristina shares her data-driven approach to predicting ROI and her vision for the future of content marketing.

Timecodes:

01:35 Kristina Vukas' Journey in Marketing

03:10 Effective Content Marketing in 2025

05:06 Shifts in Consumer Behavior

07:48 Content Strategy and Performance

14:20 Balancing AI and Human-Centric Content

17:20 Encouraging Team-Generated Content

20:40 Collaborating with Sales Teams

22:00 Content Marketing for Different Company Sizes

23:22 Measuring Content Marketing Success

27:47 Future of Content Marketing

29:54 Favorite Tools for Content Creation

32:12 Conclusion and Contact Information

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Connect with Kristina Vukas:

Linkedin: https://www.linkedin.com/in/kristina-vukas/

Instagram: https://www.instagram.com/kristinavukas/?hl=en

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

No Leads, No Budget: Fixing B2B Marketing in Crisis

Thu, 29 May 2025 08:29:29 GMT

In this episode of the WeMarketers Podcast, Andrew welcomes Ora Gittsovich to delve into effective anti-crisis B2B marketing strategies. They discuss the importance of concentrating on high-value accounts, integrating marketing and sales efforts, and leveraging data to navigate market disruptions.

Ora shares insights on maintaining communication and consistency, aligning marketing activities with buying cycles, and building resilient strategies to manage crises. She also emphasizes the role of customer success, reengagement, and the use of tools and automation to enhance performance during challenging times. Tune in for practical tips on surviving and thriving in a crisis, straight from a seasoned marketing expert.

Timecodes:

01:26 Meet Ora Gittsovich

04:14 Defining Crisis in Business

06:05 Aligning Marketing and Sales During Crisis

09:21 Customer Success and Acquisition Channels

10:59 Metrics and Data-Driven Decisions

16:56 Anti-Crisis B2B Marketing Strategies

23:41 Preparing for Future Crises

35:21 The Role of a Fractional CMO

38:27 Final Thoughts and Farewell

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Connect with Ora Gittsovich: https://www.linkedin.com/in/cmora-gittsovich/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

Stop Selling Products, Start Solving Problems — Genuine Marketing That Wins with Derrick Kinney

Tue, 13 May 2025 06:51:55 GMT

Join Andrew in a compelling conversation with Derrick Kinney, a successful entrepreneur and author of 'Good Money Revolution.' Derrick shares insightful stories and strategies on genuine marketing, connecting with clients, and building meaningful business relationships.

Learn the power of empathy, the importance of owning a problem, and the value of calm, concise communication. Derrick emphasizes the impact of making others feel valued and part of something bigger, ultimately leading to business success.

Timecodes:

01:42 The Power of Genuine Marketing

02:31 Derrick Kinney's Personal Journey

03:41 Building Connections and Overcoming Challenges

07:43 The Importance of Relatable Problems

15:11 Effective Communication Strategies

18:20 Practicing Your Pitch

22:13 Expressing Passion and Solving Problems

26:04 The Importance of Genuine Marketing in the Age of AI

26:41 Insights from a Wealth Tech Event in Dallas

28:15 Humanizing Client Interactions for Better Business

31:02 Empowering Your Team to Generate Leads

32:17 The Art of Client Visits: Words and Body Language

34:22 The Power of Relatable Problems and Range Pricing

49:15 The Good Money Revolution: Making Money to Do Good

52:37 Conclusion and Ways to Connect with Derrick

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Connect with Derrick Kinney:

Instagram: https://www.instagram.com/derricktkinney/

Linkedin: https://www.linkedin.com/in/derrickkinney/

Website: https://www.successforadvisors.com/

Order "Good Money Revolution": https://www.amazon.com/Good-Money-Revolution-Make-More/dp/151077291X

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Do you want to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

Can You Still Win at SEO in the AI Era? Yes – Here’s How!

Sun, 27 Apr 2025 15:30:01 GMT

In this episode of WeMarketers Podcast, Andrew speaks with Caroline Blijlevens, owner of Digital Marketing Agency Digitmind. Caroline, with extensive experience since 2009, shares insights on adapting SEO strategies to the evolving Google landscape, the relevance of AI tools, and the continued importance of great quality content.

Learn how to optimize your content in the AI era, the importance of website performance, and effective strategies for new websites to achieve good SEO results. Stay tuned for recommendations on SEO tools and practical hacks to improve your website’s rankings.

Timecodes:

01:14 Introduction to the episode

02:03 Caroline's Background and SEO Evolution

04:04 Modern SEO Strategies and Tools

10:02 Importance of Content Quality and AI Integration

13:28 Link Building and SEO Challenges

17:41 SEO Tools and AI Content Creation

21:17 Future of AI in Content and SEO

25:36 Technical SEO Tips and Best Practices

29:05 Conclusion and Contact Information

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Connect with Caroline Blijlevens: https://www.linkedin.com/in/carolineblijlevens/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

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Do you want tp become a guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

AI in Content Marketing: How to Simplify Your Workflow with Matej Štajduhar

Mon, 14 Apr 2025 09:34:16 GMT

In this episode of the We Marketers Podcast, host Andrew interviews Matej Stajduhar, CEO and co-founder of Stryng, an AI-powered content marketing platform. They discuss how Matej's initial interest in AI and content marketing led to the creation of Stryng, a comprehensive tool for content creation, editing, and publishing.

Matej shares insights into the development journey, the unique features of Stryng, and its application for both small businesses and enterprise marketers. He also explores the challenges and potential of AI in the content marketing landscape. Learn about the future of Stryng, the importance of networking, and practical advice for marketers starting to explore AI solutions.

Timecodes:

01:26 Meet Matej Stajduhar: Journey to AI Content Marketing

05:00 The Evolution and Features of Content Marketing Platform, Stryng

09:46 Challenges and Solutions in AI Content Creation

14:22 Marketing Strategies and Future Plans for Stryng

18:11 Insights and Advice for Aspiring Marketers

23:09 The Future of AI in Content Marketing

36:00 Conclusion and Final Thoughts

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Connect with Matej Štajduhar: https://www.linkedin.com/in/matej-%C5%A1tajduhar-200b0a81/

Try Stryng for free: https://stryng.io/

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

How to Grow Your B2B SaaS Business with Online Events

Mon, 24 Mar 2025 07:01:04 GMT

In this episode, Andrew from WeMarketers Podcast chats with Chhavi Chugh, a content manager at Recruit CRM, about the effectiveness of online events and webinars. Chhavi shares insights into her role and the strategies Recruit CRM uses to generate over $50,000 in monthly revenue through webinars. She dives into the details of setting up processes for consistent events, the importance of teamwork, and leveraging various promotional channels.

Chhavi also discusses how to ensure high engagement and retention during webinars, and the value of repurposing content post-event. If you're looking to enhance your event strategy, this episode is packed with valuable tips and real-world examples.

Timecodes:

00:49 Meet Chhavi Chugh: Content Manager at Recruit CRM

01:25 The Impact of Online Events on Recruit CRM

04:34 Types of Online Events

09:02 Running Effective Webinars

14:29 Promotional Strategies for Webinars

17:33 Leveraging Social Media for Event Promotion

20:40 Exploring TikTok and Team Dynamics

21:21 Webinar Promotion Strategies

22:25 Handling Webinar Registrations

23:12 Streaming and Data Collection

28:02 Repurposing Webinar Content

31:41 Challenges and Solutions in Webinars

37:38 Advice for Webinar Beginners

40:16 Final Thoughts and Contact Information

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Connect with Chhavi Chugh:

LinkedIn: https://www.linkedin.com/in/chhavi-chugh/

Email: chhavichugh911@gmail.com

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

WeMarketers Podcast Website: wemarketerspodcast.com

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

Know Thyself: Mindfulness Techniques to Beat Stress and Become a Better Marketer

Mon, 10 Mar 2025 22:02:52 GMT

In this episode of WeMarketers Podcast, Andrew welcomes Senior Researcher Vladyslav Dombrovskyi from the Institute for Behavioral Studies at American University Kiev. They discuss the importance of self-awareness for marketers, practical techniques like setting clear aims, motivation, learning through practice, and reflection.

Vladyslav introduces exercises such as morning pages, the concept of a 'Day Without Fits,' and adapting Shabbat traditions to improve internal connection and decision-making. Learn how observing your own behavior without judgment can lead to significant personal and professional growth.

Timecodes:

01:56 Vladyslav Dombrovskyi's Background and Journey

02:57 Practical Advice for Marketers

04:20 Vertical and Horizontal Growth

04:54 Connecting with Your Internal Self

06:39 Practical Techniques for Self-Connection

07:16 Morning Pages Exercise

13:33 Day Without Fits Exercise

19:21 Following Shabbat for Self-Connection

26:59 Conclusion and Final Thoughts

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Connect with Vladyslav Dombrovskyi:

LinkedIn: https://www.linkedin.com/in/dombrovskyy/

Facebook: https://www.facebook.com/vlad.dombrovskyi/

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

Developing Brand Strategy for Small B2B Businesses

Sun, 16 Feb 2025 16:49:51 GMT

In this episode of WeMarketers podcast, Andrew interviews Lorraine Carter, the founder and director of Persona Design Consultants. Lorraine shares her extensive experience in brand strategy, offering insights into how businesses, from global enterprises to SMEs, can drive growth without a big marketing team.

Lorraine underscores the importance of brand strategy over visual design, outlines key components necessary for any brand strategy, and provides practical advice on launching brand initiatives. The conversation touches on topics such as customer psychology, brand audits, and the importance of consistent brand messaging.

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Timecodes:

01:45 Lorraine Carter's Background and Experience

04:16 Key Components of Brand Strategy for Small B2B Companies

04:55 Understanding Brand Psychology and Customer Personas

08:26 Developing a Compelling Value Proposition

09:05 Importance of Brand Story and Personality

12:49 Conducting a Brand Audit

17:06 Investing in Brand Assets Strategically

26:59 Soft Launch and Market Feedback

30:52 Measuring Success and Final Advice

35:16 Conclusion and Contact Information

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Connect with Lorraine Carter:

Website: https://www.personadesign.ie/

Email: lorraine@personadesign.ie

Linkedin: https://www.linkedin.com/in/lorrainecarterpersonadesign/

YouTube: https://www.youtube.com/channel/UCJXieVMLQ_WibgD3ocqoetg

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Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

B2B Content Strategy Driven by Data: Insights from Tabitha Whiting

Mon, 03 Feb 2025 08:05:02 GMT

In this episode of WeMarketers Podcast, host Andrew interviews Tabitha Whiting, a content strategist and writer for B2B tech startups, currently leading the content department at Ravio, a compensation benchmarking platform. Tabitha shares insights on building a successful content strategy for B2B startups, emphasizing the importance of listening to the market, creating valuable content based on data, and understanding your audience's needs.

She also discusses Ravio's unique approach to weaving data insights into content, the challenges of content creation, and the significance of prioritizing community building in their overall strategy. Tune in to learn about effective content types, measuring content success, and leveraging AI tools in content creation.

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Timecodes:

00:45 Introduction to Tabitha Whiting

03:20 Content marketing strategy foundations at Ravio

06:01 Understanding and listening to target audience

08:31 Making content stand out from competition

11:38 Balancing data sharing in content

13:18 Most effective content types and formats

17:22 Biggest challenges in content creation

21:17 Measuring content success

24:40 Future content projects and community building

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Connect with Tabitha Whiting: https://www.linkedin.com/in/tabithawhiting/

Visit Tabitha's website: https://tabithawhiting.com/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

B2B Rebranding Explained: Building Brands that Connect

Mon, 20 Jan 2025 09:51:14 GMT

In this episode of the WeMarketers Podcast, Andrew sits down with Stella Miranda, a seasoned branding and marketing strategist with over a decade of experience in B2B. They dive deep into the intricate process of rebranding, discussing everything from brand refreshes and repositioning to the full-scale rebranding efforts.

Stella shares invaluable insights into the steps involved, the importance of research, internal alignment, and the role of brand consultancies. She also highlights notable examples to illustrate successful rebranding efforts. Whether you're considering a visual update or a complete brand overhaul, this episode offers expert advice to navigate the journey effectively.

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Timecodes:

00:50 Meet Stella Miranda: Branding Expert

01:33 Understanding Rebranding

02:15 Types of Rebranding

05:31 Case Studies: Successful Rebranding

07:31 Timing and Process of Rebranding

10:00 Challenges and Strategies in Rebranding

13:29 The Role of External Consultants

16:37 Steps in the Rebranding Process

32:58 Measuring Rebranding Success

37:05 Final Thoughts and Contact Information

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Connect with Stella Miranda: https://www.linkedin.com/in/stella-miranda/

Visit Stella's website: https://www.stellamiranda.com.br/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

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WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

Viktor Zhuk: Crafting Unforgettable B2B Events with Tech and Heart

Mon, 23 Dec 2024 09:23:51 GMT

In this episode of WeMarketers podcast, Andrew sits down with Victor Zhuk, Event Technology Manager at Viva Esprit, to delve into the magic of events and how to elevate them from good to great. Victor shares his method of blending technology with creativity to craft bespoke experiences and discusses important aspects such as ensuring attendee happiness, the role of professional event organizers, and impactful use of event technologies.

Join us to uncover Victor's unique approach to event management and valuable advice for those starting in the industry.

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Timecodes:

01:04 Meet Victor Zhuk: Event Technology Manager

01:42 The Magic of Events: Creating Unforgettable Experiences

03:09 Ensuring Attendee Happiness and Value

11:17 The Role of Technology in Event Management

21:14 Challenges in Event Management

22:52 Advice for Aspiring Event Managers

23:49 Conclusion and Farewell

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Connect with Victor Zhuk: https://www.linkedin.com/in/victorzhuk/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

How B2B Content Converts

Sun, 08 Dec 2024 20:44:08 GMT

In this episode of WeMarketers podcast, Andrew welcomes Becky Lawlor, founder of Redpoint, who discusses the importance of original research in B2B content marketing. Becky reveals key findings from Redpoint's report, 'Content that Converts,' which is based on insights from over 250 B2B buyers.

Discover how original research can exponentially increase engagement, lead generation, and brand trust. Learn practical tips on repurposing content, balancing AI-generated and human-created content, and navigating budget and resource constraints.

Timecodes:

00:00 Introduction: The Power of Original Research

00:48 Welcome to WeMarketers Podcast

01:09 Diving into the Report: Content that Converts

03:20 Key Findings from the Research

05:04 Challenges and Solutions in Creating Original Research

06:30 Maximizing the Impact of Your Research

14:59 Case Studies and AI in Content Creation

18:32 Designing and Measuring Effective Research Content

19:38 Final Thoughts and Advice for Marketers

22:27 Conclusion and Contact Information

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Download Redpoint's research "Content That Converts": https://redpointcontent.com/free-report-download/

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Connect with Becky Lawlor: https://www.linkedin.com/in/beckylawlor/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Creating Your Ideal Customer Profile (ICP)

Tue, 08 Oct 2024 06:00:38 GMT

Join Andrew on WeMarketers Podcast as he discusses the importance of defining your ideal customer profile (ICP) with Ora Gittsovich, CEO of ClickRoads. With over 13 years of experience in B2B marketing, Ora shares insights on how businesses can build relationships, gather critical metrics, and identify their target audience.

Learn the difference between ICP and customer persona, strategies for omni-channel marketing, and practical examples of successful ICP implementation. Perfect for startups and established companies looking to break through growth barriers.

Timecodes:

01:34 Defining Ideal Customer Profile (ICP)

01:45 Understanding ICP and Customer Persona

04:02 Collecting Metrics and Building ICP

05:06 Importance of Customer Interviews

08:10 Analyzing Market and Competitors

09:34 Developing Marketing Strategies

09:51 When to Develop ICP

16:06 Practical Tools and Technologies for ICP

17:52 Real-Life Success Stories

22:03 Common Mistakes in Developing ICP

30:08 Final Thoughts and Advice

34:39 Blitz Questions and Wrap Up

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Connect with Ora Gittsovich: https://www.linkedin.com/in/cmora-gittsovich/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Building a B2B Marketing Strategy from Scratch

Mon, 16 Sep 2024 07:00:46 GMT

Welcome to WeMarketers podcast episode featuring Albert Mercade, Marketing Manager at TalentUp.io. Join host Andrew as Albert shares his inspiring story of joining TalentUp.io as an intern and eventually shaping its marketing strategy from scratch. Discover how he tackled early marketing challenges, the effective strategies that led to TalentUp.io's growth, and the critical role of content creation, particularly blogging and salary benchmarking reports.

Albert also offers valuable advice for new marketers, discusses the impact of AI on marketing, and emphasizes the importance of patience, teamwork, and learning from failures. Don't miss this insightful conversation!

Timecodes:

01:03 Early Marketing Strategies at TalentUp

03:46 Effective Strategies and Lead Generation

07:01 Creating an Effective Blog

09:28 Tools and Campaigns

17:47 Challenges and Data-Driven Marketing

20:34 Salary Trends in Marketing

23:23 Advice for Aspiring Marketers

24:50 Blitz Questions and Wrap-Up

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Connect with Albert Mercade: https://www.linkedin.com/in/albertmercad%C3%A9laborda/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Check marketing salaries: TalentUp.io

Thriving as a Freelance B2B Content Marketer

Thu, 05 Sep 2024 07:39:35 GMT

In this episode of the WeMarketers podcast, Andrew interviews Vlada Korzun, a strategic B2B content marketer and writer. With over five years of experience and a year of freelancing, Vlada dives into the importance of freedom and nonconformity in her work. She shares insights on building a personal brand, leveraging non-content communities, and optimizing content creation with AI tools like Claude and Perplexity.

The conversation covers time management, client relations, pricing strategies, and the future of content marketing amid rapid AI development. Tune in for valuable advice and inspiration for freelance content marketers.

Timecodes:

01:51 Journey into Content Marketing

03:58 Freelancing vs. Full-Time Employment

05:15 Strategies for Client Attraction and Retention

07:20 Handling Client Relationships

09:52 Time Management Tips for Freelancers

10:40 Determining the Value of Freelance Services

13:31 Building and Promoting a Personal Brand

16:20 Navigating Online and Offline Communities

20:19 The Role of AI in Content Marketing

25:19 Future of Content Marketing and Final Advice

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Connect with Vlada Korzun: https://www.linkedin.com/in/vladakorzun/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Strategic Marketing for AI-Powered Platforms

Mon, 19 Aug 2024 07:27:24 GMT

Join Andrew on the WeMarketers Podcast as he interviews Leontien Rutenfrans and Rebecca Hornig from Textmetrics. In this episode, they delve into effective B2B marketing strategies for AI writing tools. They explain how their European base and data protection focus set them apart in the crowded AI market.

The podcast covers partnership-building with ATS systems, leveraging events for lead generation, content strategy involving AI tools, and the importance of human oversight in AI-generated content. Leontien and Rebecca also share tips on handling large marketing tasks within a small team and navigating the evolving landscape of AI technology.

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Timecodes:

00:00 Introduction to WeMarketers Podcast

00:43 Meet the Guests: Leontien Rutenfrans and Rebecca Hornig

01:01 Overview of Textmetrics AI Writing Platform

01:55 Standing Out in the Competitive AI Market

03:14 B2B Marketing Strategies and Partnerships

05:06 Event Strategies and Their Impact

06:42 Content Strategies for AI Products

08:02 Using AI Safely in Content Creation

09:33 LinkedIn and Cold Outreach Tactics

10:57 Managing Marketing with a Small Team

11:45 Advice for Marketers Promoting AI Products

13:00 Blitz Questions: Marketing Superpowers and Tools

15:05 Conclusion and Farewell

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Connect with Leontien Rutenfrans: https://www.linkedin.com/in/leontien-rutenfrans-027257153/

Connect with Rebecca Hornig: https://www.linkedin.com/in/rebeccahornig/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Marketing Leadership in Small Teams

Tue, 06 Aug 2024 09:22:55 GMT

In this episode of the WeMarketers Podcast, Andrew interviews Alina Belascu, marketing manager at Tidaro. Alina discusses her 11-year journey in marketing, focusing on the transition from Parkanizer to Tidaro during the pandemic, which led to a rebranding initiative. The conversation explores the challenges of leading a small marketing team, emphasizing the importance of prioritization, segmentation, and resource management.

Alina details the collaborative rebranding process involving her entire team and the strategic use of content marketing, including interviews with industry experts. She also shares her experience with AI tools in marketing, her strategies for internal and external collaboration, and the significant role photography plays in her personal and professional life. The discussion closes with blitz questions about favorite marketing tools, channels, and sources of inspiration.

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Timecodes:

03:17 Challenges and Strategies for Small Marketing Teams

04:13 Task Prioritization and Resource Management

06:51 Balancing Immediate Needs with Long-term Goals

15:51 Creative Solutions and Rebranding Process

21:27 Content Marketing Strategy and Industry Challenges

30:15 Utilizing AI and Collaboration with Teams

44:43 Final Thoughts and Connecting with Alina

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Connect with Alina Belascu: https://www.linkedin.com/in/alinabelascu

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian