From building brands people genuinely care about to creating anticipation, loyalty and experiences families remember, Dani shares lessons from some of the world’s biggest entertainment brands — and what they could mean for independent schools.

They explore why “commercial” doesn’t have to mean corporate, how parents’ expectations are being shaped by the brands they interact with every day, and why the strongest brands don’t just build recognition. They create a feeling.

It’s time to think beyond the education sector..

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This episode is supported by Enquiry Tracker, helping independent schools manage enquiries, nurture prospective families and turn more interest into enrolments.