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    <description><![CDATA[<p><em>Trust Issues</em> is a show about what every consumer has, and what every brand has to earn. Hosted by Janean, a former newspaper reporter, each episode puts real brands to the test, from newspapers to headphones, to see what makes them believable. Some brands earn our belief. Some break it. Some are quietly losing it. Together, we find out why, and what it would take to win that trust back.</p><p></p>]]></description>
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    <copyright><![CDATA[Janean Sorrell ]]></copyright>
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      <title><![CDATA[Extra, Extra: Do We Still Trust the Papers?]]></title>
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      <description><![CDATA[<p>Newspapers spent centuries earning our belief. What happens when they start to lose it? Janean, who watched the 144-year-old paper she worked for shut down, puts two American newspapers through the six building blocks of brand believability. <em>The Washington Post</em> shows what happens when a brand breaks its own promises: a killed endorsement, an opinion-page overhaul, deep layoffs, and a lawsuit. The <em>Minnesota Star Tribune</em> tells a quieter story: a Pulitzer-winning newsroom that cut 15% of its staff just one month later. Which is harder to come back from: a sudden betrayal, or a slow wearing down?</p>]]></description>
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