This That and the Third

Yin and Yang

Tue, 12 May 2026 14:13:01 GMT

Shaun Keefe co-founded @WinChoiceCorp with his best friend Morgan — no business experience, no credit, and no safety net. Today they run a 250-person home improvement company in Arkansas. This is how they did it, and why they almost didn't. In this episode Shaun gets into: → Why he walked away from a stable AT&T job with zero backup plan → How they almost ran out of money — more than once → The year they stopped paying themselves entirely → What private equity is doing to small businesses and why Winchoice wants no part of it → The Make-A-Wish story that changed how they think about success → Why a mentor is the single fastest shortcut to building something real → What it actually means to "burn your boats" Whether you're building a business, thinking about leaving your 9-5, or just want an honest conversation about what it actually takes — this one's for you. ════════════════════════════ CHAPTERS ════════════════════════════ 00:00 Intro — who is Shaun Keith? 02:15 His role at Winchoice: the co-CEO model explained 05:40 Growing up in Mountain Pine & the AT&T years 10:20 Flipping houses & the $32,000 "we made it" moment 14:05 Quitting the job — burning the boats 18:30 The first near-death moment: can't buy windows on credit 24:10 Stopping their own paychecks for a year 28:45 How they met — Iraq, a random phone call & a condo on Hamilton 33:20 Morgan: the vision guy. Shaun: the logic guy. 37:50 Private equity explained — and the Renovo collapse 44:15 Why happy employees make more money 49:30 The mentor that changed everything: Patrick Bet-David 54:00 Compounding 1% — the Diary of a CEO framework 58:10 The Mountain Pine mill shutdown 1:02:40 Make-A-Wish: the Colton story 1:07:00 Family, balance & 20 minutes with each kid 1:11:20 What sacrifice actually means long-term 1:15:00 Rapid fire close

Callout Culture

Tue, 12 May 2026 13:34:28 GMT

Call Out Culture | Ft. Morgan Wiles, CEO of @WinChoiceCorp USA He went from serving overseas to flipping houses in a dying Arkansas town — and somehow ended up running one of the fastest-growing window companies in the country. Morgan Wiles sits down with us to talk about what it really took to build something from nothing in Mountain Pine, AR, his $10 million investment back into his community, and his brand new podcast Rule 76. 🎙️ This, That & The Third drops every week. 📺 Watch here, listen everywhere. ⏱️ Chapters: 00:00 – Intro 03:00 – From the Army to Arkansas 10:00 – How WinChoice got started 20:00 – Why windows? Where's the money? 31:00 – Investing $10M back into Mountain Pine 43:00 – Rule 76 Podcast 52:00 – Final thoughts

A Better Way ft. Bryan Lambert

Thu, 26 Feb 2026 14:44:33 GMT

this episode, we sit down with Fountain Lake School Board Member Bryan Lambert to talk about what's actually changing in education — and why a degree isn't the only path to success. From workforce readiness pathways and teacher retention to campus safety tech and the push to bring reading back to the forefront, Bryan gives a transparent look at what the board has been doing, what it's costing, and what's coming next. Whether you're a parent, educator, or just someone invested in this community — this one's worth your time. 🐍 Go Cobras. Chapters: 0:00 – Intro 1:30 – Is College Still Worth It? 4:30 – The 9 Pathways Program 9:00 – Sports Medicine & Trades in the Classroom 12:00 – Retaining Great Teachers & LEARNS Act 16:00 – Budget Strategy & Teacher Raises 19:00 – Fountain Lake's Unique Funding Situation 21:00 – Campus Safety Technology 22:30 – Keeping Parents in the Loop 23:30 – Legacy, Reading Initiatives & AR Reading 25:00 – Final Thoughts & Why School Board Isn't a Political Stepping Stone

Modern Solutions" Ft Man of the year recipient Justin Nicklas of Hot Springs

Thu, 26 Feb 2026 14:41:49 GMT

We recorded this conversation with Justin Nicklas before he was named Man of the Year by the Hot Springs Chamber of Commerce — and tonight’s premiere just happens to follow that recognition. Congratulations to him on the honor. This episode, however, focuses on his campaign for Garland County Coroner and what the role truly involves beyond the title. In this discussion, we cover: • What a County Coroner actually does day-to-day • The investigative responsibilities of the office • The emotional realities of working with families in crisis • Why professionalism and compassion must go hand-in-hand • How communication and preparation make a difference • The experience that shapes Justin’s approach to the role This conversation is about service, responsibility, and community care — not politics as usual. 🕖 Premiered at 7PM 📍 Suite P Productions on YouTube 👍 Like, Comment, and Subscribe for more local conversations that matter. Join the conversation: Have you or your family ever interacted with a Coroner’s office? What stood out about that experience? ⏱️ YOUTUBE CHAPTER TIMESTAMPS (34:00 EPISODE) 00:00 – Episode Intro 01:05 – Recent Recognition & Congratulations 02:00 – Why the Coroner’s Role Matters 04:10 – What a County Coroner Actually Does 07:40 – The Investigative Side of the Job 11:50 – The Human Side: Supporting Families in Crisis 16:10 – Balancing Professionalism and Compassion 19:50 – Communicating During Difficult Moments 23:30 – Experience That Prepared Justin for This Role 27:40 – Modern Approaches & Improving the Office 31:20 – Final Thoughts on Service and Responsibility 33:10 – Closing Message to the Community

Showstopper ft John Sullivan

Thu, 26 Feb 2026 14:38:56 GMT

SHOWSTOPPER 🎭✨ | John Sullivan’s Journey Through the Arts This That and The Third Podcast Premiering TONIGHT at 7PM on the Suite P Productions YouTube Channel What does it take to turn a passion for the arts into a lifelong purpose? In this episode of This That and The Third, we spotlight John Sullivan, a rising creative whose journey has carried him from theater stages to film production to the expressive world of dance. His story is driven by dedication, creativity, and a deep belief in how the arts can shape lives. John shares how he first fell in love with performing, what he’s learned working both in front of and behind the camera, and how dance opened up a whole new way for him to tell stories. Along the way, he’s created multiple short films and continues building his voice as a multi-disciplinary artist. But his dream doesn’t stop with performance. John aspires to become a theater educator, helping the next generation discover confidence, creativity, and self-expression through the performing arts. 🎭 Theater 🎥 Film 💃 Dance 📚 Future educator If you’ve ever had a dream in the arts — or someone who inspired you to chase one — this episode is for you. 💬 COMMENT BELOW: What creative dream did YOU have growing up… or who was the teacher that changed your life? We want to hear your story. 🔔 Tune in at 7PM and join the conversation 👍 Like & subscribe for more real stories from creatives making an impact