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    <description><![CDATA[<p>Formerly known as "The Industry", White Gold is a brand new podcast focusing on the snow removal industry, and more specifically, how to make more money plowing snow. Levi Jett, LSSBB, CSP, ASM hosts an engaging podcast designed to be both informative and entertaining. Tune in now and find out how you can make more money!</p>]]></description>
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      <description><![CDATA[<p>Host Levi Jett speaks with Andy Sherley and Adam Klingensmith of Sherco. The 3 discuss how snow removal providers can be making and saving this offseason. Give this one a listen as it's the first in a new podcast series, White Gold: Make more money plowing snow. </p>]]></description>
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      <description><![CDATA[Levi talks from the road about the things you shouldn’t say at work. Possibly triggering for some. But definitely a conversation that everyone needs to hear and share. ]]></description>
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      <description><![CDATA[After taking the week off, the duo of Levi and Carlos are back to talk about the possible end to family businesses as we know it!  They dive into looking at the main issue facing small businesses, which might surprise you. ]]></description>
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      <title><![CDATA[Episode #23 - Our Response to FC]]></title>
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      <description><![CDATA[Carlos and Levi dive into the breaking story involving East Coast Facilities branching into the managed services arena with the premier of FC or Facilities Care. ]]></description>
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      <description><![CDATA[Host Levi Jett is solo this week as a trip to Vegas disrupted normal recording operations.  A vivid recap of Levi's "Hangover" trip to Vegas and an honest conversation about aggressive sales tactics awaits listeners in this week's episode. ]]></description>
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      <description><![CDATA[Levi and the C Man are back for another great discussion, this time talking about Facility Management Companies.  A passionate, yet fair discussion awaits listeners in this episode. We also check in with the Weather Works team for another weekly forecast. ]]></description>
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      <description><![CDATA[In this episode of our podcast, host Levi Jett shares his firsthand experience navigating severe weather outbreaks and discusses what landscaping providers should be doing during the season to best serve their clients. From understanding the latest weather trends to preparing your team and equipment, Levi provides valuable insights on how to stay ahead of the game. Don't miss out on this important conversation - listen now!]]></description>
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      <description><![CDATA[In this episode of our snow and landscape industry podcast, hosts Levi Jett and Carlos Correa discuss the importance of starting the landscaping season off on the right foot. From proper preparation to selecting the right tools and techniques, we cover everything you need to know to ensure a strong start. Tune in now for valuable insights!]]></description>
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      <title><![CDATA[Ep. #18 - Breaking down more AI platforms with Carlos Correa]]></title>
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      <description><![CDATA[<p>Ready for an awesome episode of our snow and landscape industry podcast? Our host, Levi, sits down with Carlos Correa, an experienced professional with a unique perspective on operations management and owning a business in the industry. Together, they delve into the latest weather trends and how AI can better serve the exterior services industry. Plus, Weather Works provides us with a weekly update you won't want to miss! Levi and Carlos leave us on the edge of our seats with a cliffhanger for next week's episode. Don't miss out - tune in now and join the conversation!</p>]]></description>
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      <description><![CDATA[<p>In this week's episode Levi talks about his stepdaughter's history with Cystic Fibrosis, her success and her recent admission into Riley Children's Hospital.  We check in on the forecast for this week with Weather Works.  Then, Levi talks about an interesting concept happening with Kansas University Athletics; a mandatory Culture Class. </p>]]></description>
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      <description><![CDATA[<p>In this week's episode, Levi talks about the major winter storm that will impact 35 states and he talks about things to accomplish during a warm winter. Levi also talks about some SIMA and Snowfighter Institute news and a new format for the show. We'll check in with Weather Works for this week's forecast.  </p>]]></description>
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      <description><![CDATA[<p>Happy Valentines Day - Join Levi as he gives his thoughts on the Super Bowl, Valentines Day, and why Customers can be a problematic function of a partnership. We'll get the latest weather scoop from the Weather Works Team too as the warm winter continues for much of the country. </p>]]></description>
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      <description><![CDATA[<p>Levi gives his take on the Chinese Weather Balloon story. Provider Logos are driving us nuts and ChatGPT continues its reign.  What are you really telling customers with your excuses?  We check in with the Weather Works team too. </p>]]></description>
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      <description><![CDATA[<p>Jordan Smith of VSI &amp; Storm Equipment joins the show. Levi recaps Winter Storm Kassandra before breaking down takeaways from an underperforming storm system. </p>]]></description>
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      <description><![CDATA[<p>In this week's episode, we check in with Weather Works ahead of a big winter storm. Levi breaks down ChatGPT and tells you about his big idea.</p>]]></description>
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      <description><![CDATA[<p>This episode features the return of the great scot, Chris Kelly. He and Levi talk about the current lack of snow, a little bit of landscaping, and a little football. We also check in with Weather Works for a weekly update. Meanwhile, Co-host Heavy D, is on the road selling puppies.</p>]]></description>
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      <description><![CDATA[<p>This week, Levi and Daniel discuss their perceived lack of loyalty between employers and employees. Tom Fitzgerald stops by to discuss that and also gives us an education on how to operate ethically. Weather Works gives us the week ahead in weather.</p>]]></description>
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