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    <title><![CDATA[The Fault Line]]></title>
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    <description><![CDATA[<p>In every business, there’s a point where strategy meets stress: where plans are tested, and decisions define the outcome.</p><p></p><p>The Fault Line, hosted by Gary Lancina and Kim Scribner, uncovers those moments through conversations with CMG experts and industry leaders. From pricing strategy to go-to-market transformation, leadership, and growth, each episode explores the unseen pressures and pivotal shifts that shape the business landscape.</p>]]></description>
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      <title><![CDATA[Organizations and Stable Structures]]></title>
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      <title><![CDATA[The Messy Reality of Go-To-Market]]></title>
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      <description><![CDATA[<p>What does “go-to-market” actually mean beyond the buzzword? In this episode of <em>The Fault Line</em>, Gary Lancina and Kim Scribner unpack the real work behind bringing products, services, and new ideas to market. From brand positioning and pricing strategy to customer trust, operational readiness, and AI’s growing influence on buying behavior, they explore why successful go to market efforts require alignment across the entire organization. The conversation also dives into testing before scaling, the role of influence and authority in modern marketing, and why launch day is only the beginning.</p>]]></description>
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      <title><![CDATA[Where Humans Still Win]]></title>
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      <description><![CDATA[<p>Resiliency is often talked about, but rarely unpacked. In this episode, Gary and Kim sit down with Vicki Greene to explore what it actually takes to build it, both personally and as a leader. From navigating career setbacks to leading organizations through change, the conversation gets into the real work behind resilience: facing challenges head on, learning in motion, and choosing to keep going. They also dig into how teams build collective resiliency through trust, shared ownership, and the willingness to listen, adapt, and ask for help.</p>]]></description>
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      <title><![CDATA[Decision Velocity]]></title>
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      <description><![CDATA[<p>In this episode of <em>The Fault Line</em>, CMG sits down with David Bland to unpack what it really takes to move faster in uncertain environments.</p><p></p><p>The conversation explores why organizations slow themselves down, how the pursuit of the “right answer” creates bottlenecks, and what separates teams that act from those stuck in analysis paralysis. From simplifying risk to testing assumptions earlier, the discussion reframes decision-making as a skill that can be designed, not delayed.</p>]]></description>
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      <title><![CDATA[Subscription Models]]></title>
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      <description><![CDATA[<p>Subscription models promise predictable revenue, but they only work when they deliver real, ongoing value. This episode explores what separates sustainable subscriptions from short-term wins, from reducing friction and building trust to designing experiences people actually want to keep. It is not about locking customers in. It is about earning their commitment over time.</p>]]></description>
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      <title><![CDATA[Q1 Recap]]></title>
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      <description><![CDATA[<p>Kim Scribner and Gary Lancina look back on the first quarter of <em>The Fault Line</em>, reflecting on standout conversations, including AI’s growing role in go-to-market, what it takes to drive business growth, and why trust, choice, and leadership behavior shape execution. From practical strategies to the human side of change, this episode connects the threads from Q1 and sets the stage for what’s next.</p>]]></description>
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      <title><![CDATA[Turning Data into Learning with Lightweight Experiments]]></title>
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      <description><![CDATA[<p>What if your data could actually teach your organization something? In this episode of <em>The Fault Line</em>, Kim Scribner sits down with Melissa Reeve to explore how AI is reshaping experimentation from simple A and B tests to continuous testing at scale. They discuss how to build lightweight learning loops, avoid common shortcuts, and use AI as a thought partner to generate hypotheses, analyze results, and uncover root causes. The conversation focuses on moving beyond efficiency to drive real effectiveness, helping teams learn faster, think deeper, and build more adaptive ways of working.</p>]]></description>
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      <title><![CDATA[Moving Data to Insights and Action]]></title>
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      <description><![CDATA[<p>In this episode of <em>The Fault Line</em>, Kim Scribner sits down with data strategist Dr. Alaina Szlachta to unpack one of the most common challenges organizations face: turning data into insights that actually drive action. From defining the right decision before collecting data to building trust in how results are measured and interpreted, they explore why many teams struggle to act on the information they already have. The conversation covers everything from sample size and data integrity to the risks of using data to justify agendas, and why curiosity, transparency, and validation are essential to making better business decisions.</p>]]></description>
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      <title><![CDATA[IDIs to Actionable Insights]]></title>
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      <description><![CDATA[<p>How do you turn conversations into real business insight? </p><p>In this episode of <em>The Fault Line</em>, Kim Scribner sits down with Julie Bush of Product Rehab to explore the art and discipline of in-depth interviews (IDIs). Julie shares how to design interviews around a clear learning agenda, move past surface-level opinions, and uncover the motivations that actually drive decisions.</p><p>They also discuss the role of curiosity, the importance of authentic moderation, and how the best insights often emerge from unexpected “aha moments” during the research process. For leaders looking to better understand customers, employees, or markets, this episode offers practical guidance on turning qualitative conversations into actionable insights.</p>]]></description>
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      <title><![CDATA[Cleanliness of Data]]></title>
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      <description><![CDATA[<p>Data is everywhere. Insight is not.</p><p>In this episode of <em>The Fault Line</em>, Gary Lancina and Kim Scribner are joined by Dr. Marvin Rothwell to explore what “clean” data actually means and why it matters more than most organizations realize.</p><p>From healthcare and supply chain to finance and operations, Marvin shares how misaligned definitions, inconsistent processes, and siloed systems create costly friction. Clean data, he argues, starts long before reporting, with clarity on what you’re measuring, why it matters, and how it’s captured.</p><p>The conversation covers:</p><ul><li>Why clean data is an agreement between business and technical teams</li><li>The hidden cost of “we’ve always done it this way”</li><li>How involving data teams earlier prevents downstream rework</li><li>What AI changes (and doesn’t) about data hygiene</li><li>Why data refinement is like refining crude oil</li></ul><p>If you want better insights, better decisions, and fewer expensive surprises, the work begins with data cleanliness.</p>]]></description>
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      <title><![CDATA[Not What, but Why, for Who and When]]></title>
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      <description><![CDATA[<p>What happens when organizations jump straight to the what without clarifying the why? In Episode 13 of The Fault Line, Gary Lancina and Kim Scribner sit down with Danielle Law, Director of Integrated Brand Strategy and Marketing at a leading academic health center in the Pacific Northwest, to unpack how strategy actually turns into action.</p><p></p><p>Together, they explore why outcomes matter more than outputs, how to write problem statements without embedding the solution, and why promoting a poor user experience can do real harm to a brand. From ruthless prioritization and stakeholder politics to using data as a bridge instead of a weapon, this conversation gets practical about aligning time, energy, and money to the work that truly moves the needle.</p><p></p><p>If you have ever been handed a solution instead of a problem, or struggled to translate priorities into meaningful impact, this episode will help you refocus on what really matters: why, for who, and when.</p>]]></description>
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      <title><![CDATA[Trust and Retention]]></title>
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      <description><![CDATA[<p>From coaching Fortune 500 executives on high-stakes board presentations to navigating digital transformations and pandemic-era town halls, this episode explores how trust is built, or broken, in the moments that matter most.</p><p></p><p>In this episode of <em>The Fault Line</em>, Kim Scribner sits down with Kathryn Janicek, Founder of Janicek Performance Group, and organizational development consultant Aniela Larson to examine the connection between trust, clarity, and retention.</p><p></p><p>Through real-world examples, they unpack how communication shapes outcomes: a board pitch that unlocks funding, a tone-deaf town hall comment that lingers for years, a missed promotion conversation that quietly pushes a top performer out the door. Trust isn’t formed through grand gestures—it’s accumulated (or eroded) in small, everyday leadership decisions.</p>]]></description>
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      <title><![CDATA[4 Ways to Grow a Business (Part 2)]]></title>
      <itunes:title><![CDATA[4 Ways to Grow a Business (Part 2)]]></itunes:title>
      <description><![CDATA[<p>In Part 2 of <em>4 Ways to Grow a Business</em>, Gary Lancina and Kim Scribner move beyond the growth levers and into what actually gets strategy over the line: people, culture, and change. Joined by HR and leadership advisor Kate McKinnon, they unpack how leadership behaviors, performance systems, and talent decisions either accelerate execution or quietly stall it.</p><p></p><p>From building culture in the “small moments” to aligning incentives with the growth plan and preparing for inevitable disruption, this episode makes the case for a simple truth: growth is change, and change only sticks when the organization is built to absorb it.</p>]]></description>
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      <title><![CDATA[4 Ways to Grow a Business (Part 1)]]></title>
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      <description><![CDATA[<p>There are only four ways to grow a business. In Part 1, Gary Lancina and Kim Scribner are joined by growth strategist Paul Montanari to break down the levers that drive sustainable growth: acquire new customers, retain more of the ones you have, increase frequency of use, or increase value per transaction.</p><p></p><p>They dig into why “how we grow” fails without clarity on “why we’re growing,” when lowering price can actually fuel long-term revenue, and how brand commitment and customer experience create resilience in both B2C and B2B. Expect practical examples from Fortune 100s, startups, healthcare, and retail, plus a framework leaders can use to decide which lever matters most right now.</p>]]></description>
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      <title><![CDATA[Live from CMG’s Headquarters]]></title>
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      <description><![CDATA[<p>In this special episode of <em>The Fault Line</em>, the CMG Consulting team comes together in person at our Durham headquarters for a conversation about the moments that matter in client work.</p><p></p><p>We asked team members across roles and tenures to share what brings them joy in delivery and to reflect on times they had to show up when it counted. What emerged was not a set of heroic stories, but something more honest…how teams build trust, bring clarity to complex problems, and help organizations move forward with confidence.</p><p></p><p>This episode offers a behind the scenes look at the people, perspectives, and culture that shape how CMG works.</p>]]></description>
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      <pubDate>Tue, 27 Jan 2026 13:32:05 GMT</pubDate>
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      <title><![CDATA[AI and How it’s Supporting Digital Go-to-Market]]></title>
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      <description><![CDATA[<p>In this episode of <em>The Fault Line</em>, host Kim Scribner sits down with digital marketing and go to market expert Pat Fitzgerald to explore how AI is supporting modern digital go to market. They focus on practical use cases across product, marketing, SEO, workflow, and data, while addressing real risks like hallucination, bias, and data security. The conversation keeps the spotlight on judgment, integration, and how AI becomes a true accelerator when paired with experienced teams.</p>]]></description>
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      <pubDate>Tue, 20 Jan 2026 13:23:07 GMT</pubDate>
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      <title><![CDATA[Inside Your Organization Shows Up in Customer Interactions ]]></title>
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      <description><![CDATA[<p>How your organization works on the inside is often how it feels to your customers on the outside.</p><p>In this episode, Gary and Kim explore how communication structures, incentives, culture, and organizational design directly shape customer experience. From Conway’s Law to real world examples in startups, hospitality, and large enterprises, they unpack why silos, misaligned objectives, and decision friction quietly show up in product and service interactions.</p><p>The conversation challenges leaders to rethink how teams are organized, how success is measured, and how employee experience ultimately becomes customer experience.</p>]]></description>
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      <pubDate>Tue, 13 Jan 2026 13:56:07 GMT</pubDate>
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      <title><![CDATA[Leadership at the Edge of Change]]></title>
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      <description><![CDATA[<p>In this episode of <em>The Fault Line</em>, Gary Lancina and Kim Scribner discuss why all change ultimately comes down to choice, why compliance is not the same as commitment, and how leaders create the conditions for genuine buy-in. They unpack the emotional reality of change, the importance of transparency and trust, and how continuous feedback helps leaders adjust, align, and move people forward together.</p><p></p><p>If you’re leading through ambiguity and want change to stick, this conversation offers a practical, human framework for navigating what comes next.</p>]]></description>
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      <title><![CDATA[Resiliency vs. Efficiency ]]></title>
      <itunes:title><![CDATA[Resiliency vs. Efficiency ]]></itunes:title>
      <description><![CDATA[<p>In this episode of <em>The Fault Line</em>, Gary Lancina and Kim Scribner explore the tension between efficiency and resilience inside modern organizations. They unpack how lean operating models, private equity pressures, and capacity constraints can quietly introduce risk, and why resiliency requires intentional investment in people, clarity, and cross-functional trust. The conversation examines how leaders can balance financial discipline with long-term viability, avoid brittleness, and build organizations that can adapt when the unexpected inevitably arrives.</p>]]></description>
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      <pubDate>Tue, 16 Dec 2025 14:47:01 GMT</pubDate>
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      <title><![CDATA[The Signals We Miss]]></title>
      <itunes:title><![CDATA[The Signals We Miss]]></itunes:title>
      <description><![CDATA[<p>In this episode, Gary and Kim explore the signals leaders often overlook, from shifts in the data to subtle human behaviors to the power of silence inside an organization. They unpack how noise, routine, and overconfidence can cloud judgment and why humility, curiosity, and diverse perspectives are essential for strong signal detection. Through stories from disaster recovery, corporate disruptions, and moments when opportunity was hiding in plain sight, they offer practical steps leaders can use to prepare for the unexpected, sharpen awareness, and build a team that can respond with clarity and confidence.</p>]]></description>
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      <title><![CDATA[Pricing as a Signal, Not Just a Number]]></title>
      <itunes:title><![CDATA[Pricing as a Signal, Not Just a Number]]></itunes:title>
      <description><![CDATA[<p>Gary and Kim sit down with CMG colleague Ray Taylor to explore why pricing is more than a number. They discuss how price signals value, builds trust, and shapes customer behavior in both consumer and business markets. Ray breaks down the key elements of pricing signals and shares how organizations can diagnose what their pricing communicates today, redesign offers to reflect real value, and avoid common pitfalls. With practical examples and clear guidance, this conversation shows how smart pricing can unlock growth and strengthen customer relationships.</p>]]></description>
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      <title><![CDATA[Cracks in the Culture: Trust as a Competitive Advantage]]></title>
      <itunes:title><![CDATA[Cracks in the Culture: Trust as a Competitive Advantage]]></itunes:title>
      <description><![CDATA[<p>Trust can accelerate outcomes, strengthen teams, and transform how organizations deliver results. In this episode of The Fault Line, Gary and Kim welcome CMG collaborator and leadership coach Aniela Larson to explore the signals of trust, the fallout when it breaks, and how leaders can rebuild it in measurable, business-driving ways. </p>]]></description>
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      <title><![CDATA[Where Strategy Meets Stress]]></title>
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      <description><![CDATA[<p>In the debut episode of <em>The Fault Line</em>, hosts <strong>Gary Lancina</strong> and <strong>Kim Scribner</strong> introduce CMG Consulting’s new podcast and the idea of the fault line, where business strategy meets real-world pressure. Through a candid conversation, they explore how purpose, trust, and human connection drive meaningful organizational change. Gary and Kim share their optimism for building a community of leaders who want to bridge the gap between plans and performance.</p>]]></description>
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      <title><![CDATA[Happy Holidays from CMG Consulting]]></title>
      <itunes:title><![CDATA[Happy Holidays from CMG Consulting]]></itunes:title>
      <description><![CDATA[<p>As 2025 comes to a close, Gary Lancina and Kim Scribner take a few minutes to step away from strategy and simply say thank you. In this holiday bonus episode of The Fault Line, the hosts reflect on the first year of the podcast, their growing partnership at CMG, and the traditions that ground them during the season. From family rituals and shared meals to the deeper meaning of connection during the winter solstice, this episode is a reminder that leadership is ultimately about appreciation, presence, and humanity.</p>]]></description>
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      <title><![CDATA[Founding Partners at the Table: A Thanksgiving Bonus]]></title>
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      <description><![CDATA[<p>In this special Thanksgiving bonus episode of <em>The Fault Line</em>, Gary and Kim welcome CMG founding partners Rich Beatty and Russ Lange for a lighthearted and heartfelt conversation about gratitude. The group reflects on the spirit of the holiday, sharing stories that range from sunny South Florida stone crab dinners, to blender-launching family chaos, to infamous Thanksgiving mishaps abroad. Along the way, they express appreciation for CMG’s clients, team members, and the collaborative relationships that fuel their work. With humor, family memories, and reflections on what makes the season meaningful, this episode invites listeners to pause, connect, and appreciate the people who make their lives and work better.</p>]]></description>
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