The Water Cooler

Sustainability in Marketing: Three Shades of Green

Thu, 16 Apr 2026 16:59:26 GMT

In this episode of The Water Cooler, the SKOL Marketing team dives into the good, the bad, and the ugly of sustainability as a marketing tactic.

Is a "green" mission truly the heart of a brand, or is it just a clever way to sell more products? We take a hard look at three massive players—Allbirds, Patagonia, and Amazon—to break down who is actually walking the walk and who might just be "greenwashing."

From Patagonia’s radical transparency and Allbirds' eco-innovations to the massive logistical footprint of Amazon’s "Climate Pledge," we discuss how sustainability shapes brand loyalty, consumer trust, and the bottom line.

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How Marketing Made America OBSESSED With Cereal

Thu, 02 Apr 2026 19:30:43 GMT

In this episode of The Water Cooler, the SKOL Marketing team dives into one of the most iconic (and surprising) examples of marketing influence… cereal.

How did cereal become such a staple in American households? And more importantly, how much of that success came from smart (and sometimes questionable) marketing tactics?

From early health claims to cartoon mascots and kid-focused advertising, we break down how cereal brands captured attention, built loyalty, and shaped consumer habits over time.

Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in...

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How to Stand Out Online

Thu, 12 Mar 2026 17:56:12 GMT

What actually makes a brand stand out online today? In this episode of The Water Cooler, the Skol Marketing team dives into social media trends… when businesses should jump on them, when they should stay far away, and how to tell the difference. From the McDonald’s CEO taste-testing their new burger (and the PR fallout) to the trend-dominating playbook of MrBeast, we break down how brands can participate in internet culture without looking forced — and how the wrong move can backfire fast.

Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in...

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The Role of Nostalgia in Marketing

Thu, 26 Feb 2026 19:39:04 GMT

What makes YOU feel nostalgic? Can companies capitalize on nostalgia? Tune in to find out in this week's edition of The Water Cooler.

Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in...

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The Art of the Hook

Thu, 12 Feb 2026 20:39:45 GMT

What captures YOUR attention? What gets YOU to stop the scroll?

We break down the evolution of the hook, exploring what works, what doesn't, and where we see 'em going.

Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in...

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2016 vs. 2026 Social Media: Which Was Better?

Thu, 05 Feb 2026 19:48:52 GMT

In this episode of The Water Cooler by Skol Marketing, we break down the real differences between social media in 2016 vs. 2026 — and what marketers can learn from both eras.

Need help getting found online? Skol Marketing is a full-service digital marketing agency in Hopkins, MN, specializing in...

🟣 Website Development

🟣 SEM & SEO

🟣 Video & Photo

🟣 Social Media

🟣 Web Consulting

🟣 Digital Strategy

🟣 And More!!!

Get started today at: https://skolmarketing.com

Wanna be friends? https://linktr.ee/skol_marketing

Marty Supreme Marketing Breakdown

Mon, 02 Feb 2026 23:40:47 GMT

In this episode of The Water Cooler, the Skol Marketing social team breaks down the Marty Supreme marketing play that got everyone talking.

Genius strategy or just loud marketing?

We unpack the guerrilla tactics behind the campaign, why it worked, and what brands can actually learn from it. From attention economics to timing, risk, and execution, this conversation digs into where spectacle ends and strategy begins—and whether “loud” marketing still earns real results in today’s digital landscape.