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    <description><![CDATA[<p>The TBM Insider Podcast with Stephanie Geltrude and Jon Sober is a chance to listen to various topics related to Technology Business Management (TBM).</p><p>TBM brings together business, technology and finance teams and information in a structured way, in order to show that IT shouldn't just be looked at as a cost, but something that has recognisable value to a business.</p><p>There's no particular order or structure to the topics being covered, so dive in and pick whatever sounds interesting to you, whether you're just getting started or already have knowledge.</p><p>Let us know any topics you'd like us to cover at <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:jon.s@tbminsider.com">jon.s@tbminsider.com</a> and <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:stephanie.g@tbminsider.com">stephanie.g@tbminsider.com</a></p>]]></description>
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      <title><![CDATA[Are you ready to go viral?]]></title>
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      <description><![CDATA[<p>If you suddenly found that everyone important was looking at your fantastic TBM Cost Model and asking you impactful questions, would you be ready? You can plan and prepare for this, with some of the ideas we cover in this episode, but would it be enough?</p>]]></description>
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      <title><![CDATA[Fixed Assets in TBM]]></title>
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      <description><![CDATA[<p>Many technologists who start working TBM have little (or no) understanding of one of the core financial concepts needed in order to understand how a business sees its technology cost. </p><p>In this episode, we look at how you can easily understand what you need to not get lost in this at the beginning. This topic could run and run, so please don't get frustrated if you know more that we talk about ... we may come back to it later.</p>]]></description>
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      <title><![CDATA[No TBMO? No Problem!]]></title>
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      <description><![CDATA[<p>Do you need a TBM Office (TBMO) to get Technology Business Management to work? If you don't have the ability to dedicate yourself or others to doing this work, just how far can you go and how much value can you show your business?</p>]]></description>
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      <title><![CDATA[Getting Started in TBM]]></title>
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      <title><![CDATA[Is TBM A Cult]]></title>
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      <description><![CDATA[<p>Our first podcast gets off to a flying start, with a totally off-the-wall question.</p><p>Prompted by the autocomplete suggestions when doing some research on Technology Business Management, listen to how we answer this completely unimportant (but fun) question.</p>]]></description>
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