<![CDATA[The Revenue Rulebreaker Podcast]]> https://lowenergyleads.com RSS.com 2026.401.141116 Fri, 17 Apr 2026 15:53:57 GMT en c2f89052-c843-55f1-a7a3-de1a63132977 https://media.rss.com/the-revenue-rulebreaker-podcast/podcast_cover.jpg The Revenue Rulebreaker Podcast https://lowenergyleads.com yes Lex Roman Lex Roman Lex Roman false episodic podcast <![CDATA[Where creatives find clients (Best of Low Energy Leads)]]> How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year.

Three sections to this show:

1) Your relationships: meeting people, staying in touch and referrals

2) Your client experience: onboarding, offboarding and setting expectations

3) Your hang out spots: where people get to know you and warm up to buying from you

You'll love this episode if:

  • You want to know as much as possible about finding clients now! Yesterday!
  • You're in need of fresh inspiration to get you excited about marketing again
  • You're wondering which episodes are worth a full listen

Find your buyers faster with the Low Energy Leads newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠

Mentioned in this episode:

Relationship building

Making your experience sticky

Easy entry points and hang out spots

If your marketing isn't working great, figure out what's wrong with Ep 4: https://www.lowenergyleads.com/4

Connect with Lex

  • Website:  a5923047-5a1b-45a8-8a8a-0471dc192df3 2030 full 52 52 false Wed, 17 Apr 2024 11:02:00 GMT <![CDATA[How to drive word of mouth to book better clients]]> Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer.

    This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier.

    You'll love this episode if:

    • Your primary lead source is "word of mouth"
    • You want more referrals
    • You wish word of mouth was easier to predict

    Find your buyers faster with the Low Energy Leads newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠

    Mentioned in this episode:

    You might also like:

    Connect with Lex

    • Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    • Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623072 bfbfb46c-73fe-4e60-91ed-cb0b2b143b34 1650 full 51 51 false Wed, 10 Apr 2024 11:00:00 GMT <![CDATA[What exactly is low energy lead generation]]> Getting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like. This leaves you asking...how much work really is this business going to be?

      Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeatedly. How low can you go?

      You'll love this episode if:

      • You're tired
      • Your content marketing isn't working
      • You're not sure what's broken about your pipeline

      Find your buyers faster with the Low Energy Leads newsletter: ⁠https://read.lowenergyleads.com⁠

      Mentioned in this episode:

      • The LinkedIn post on Low Energy Leads: https://www.linkedin.com/posts/lexroman_whats-a-low-energy-lead-i-want-to-hear-activity-7180927005951983616-l84K
      • The Growth Model (shown on this page): https://joingrowthtrackers.com/

      You might also like:

      Connect with Lex

      • Website: ⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠
      • Newsletter: ⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠
      • LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠
      • Toolkit: ⁠⁠⁠⁠⁠ https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623073 b35a8158-8963-4375-9473-16e88ba2eb70 1377 full 50 50 true Wed, 03 Apr 2024 11:07:00 GMT <![CDATA[How to grow your email list with newsletter swaps]]> You've started an email list but now what? How do you add more subscribers and grow your audience?

        This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator.

        We'll talk about the benefits of doing swaps, how you do them, who to do them with and a few pitfalls to avoid before you start your collabs.

        You'll love this episode if:

        • You're growing your email newsletter
        • You're thinking about cross-promotions
        • You appreciate a good "how to"

        Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com

        Mentioned in this episode:

        Connect with Lex

        • Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠
        • Newsletter: ⁠⁠⁠⁠ 2b0aef71-0972-4969-8c7a-69533e5691bc 1200 full 49 49 false Wed, 27 Mar 2024 11:05:00 GMT <![CDATA[Selling digital products: How Chris Nguyen doubled his revenue in 6 months (Bonus)]]> If you’re selling digital products, you want to know what’s working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen.

          Chris started UX Playbook less than two years ago and has already grown his audience to over 50k combined. In the last 6 months alone, he’s MORE THAN DOUBLED his revenue primarily selling digital products.

          Wondering how he does it? It’s surprisingly simple tweaks! Tune in to hear how he built his audience, where revenue is coming from and what works to drive sales.

          You’ll love this episode if:

          1. You need fresh test ideas for your digital products
          2. You’re wondering about naming and pricing your products
          3. You love a good success story

          Follow along with the Canva board we're looking at throughout this episode: https://lowenergyleads.com/p/which-revenue-stream-are-you-really-good-at

          Mentioned in this episode

          Connect with Chris

          Connect with Lex

          • Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠
          • Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com
          • 825150b7-7727-4823-aacb-f8ba4feb2425 1817 full 48 48 false Wed, 20 Mar 2024 11:05:00 GMT <![CDATA[Selling digital products: Where to use reviews to sell more]]> You know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy.

            In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturing them.

            This is the last episode in a five part series on Selling Digital Products. 

            You'll love this episode if:

            • Your reviews are sad or bad
            • You're not sure where to place reviews
            • You're wondering how to get better reviews


            *UPDATE AUGUST 2025: I no longer use Senja for reviews, check out Shoutout using my link* https://lexroman.com/shoutout

            Watch my overview of their tool: https://www.youtube.com/watch?v=8NlHxN5-ErI


            Mentioned in this episode

            Connect with Lex Roman

            Sponsor the show

            Get in touch to trade promo or become a show sponsor: ⁠⁠⁠⁠https://lexroman.com/partners

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ 

            Thank you for being part of the Low Energy Leads community!

            ]]> https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623076 efb4e321-7bde-4554-aea7-5df013b4e7a2 2035 full 47 47 false Wed, 13 Mar 2024 11:05:00 GMT <![CDATA[Selling digital products: What's ACTUALLY working for service providers like you]]> Is it even possible to make good money from digital products if you're also selling services?

            Turns out yes!

            Today, we turn to Jeff White and Amy Santee. Both successful service providers and successful digital product sellers. In this episode, they share some of what's worked towards making digital products worthwhile and how they balance it with selling services.

            This is the fourth episode in a series on Selling Digital Products.

            You'll love this episode if:

            • You have a low cost offer you wish would sell better
            • You're not sure how to balance products and services
            • You want to know other people's marketing secrets!

            Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠

            Join a livestream: ⁠⁠⁠https://lu.ma/growthgym⁠⁠⁠

            Connect with Jeff White

            Connect with Amy Santee

            Connect with Lex Roman

            Mentioned in this episode

            Sponsor the show

            Get in touch to trade promo or become a show sponsor: ⁠⁠⁠https://www.passionfroot.me/lex-roman⁠⁠⁠

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ 

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623077 8be7807f-d579-402d-82b7-ce51ccbea47b 1408 full 46 46 false Wed, 06 Mar 2024 12:05:00 GMT             <![CDATA[Selling digital products: How to message to move sales]]> How do you become the *go to* person for what you're selling?

            This is the third episode in a series on Selling Digital Products. In this episode, I cover messaging and naming by looking at a couple very successful digital product makers and formulating ideas I can apply.

            You'll love this episode if:

            • You have a low cost offer you wish would sell better
            • You're wondering why your sales page conversion rate is low
            • You're not so great at messaging (like me!)

            Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠

            Join a livestream: ⁠⁠https://lu.ma/growthgym⁠⁠

            Connect with Lex Roman

            Mentioned in this episode

            Sponsor the show

            Get in touch to trade promo or become a show sponsor: ⁠⁠https://www.passionfroot.me/lex-roman⁠⁠

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623078 f2616e8b-c8ef-4d24-bf64-d47d0337cb8d 1786 full 45 45 false Wed, 28 Feb 2024 12:15:00 GMT             <![CDATA[Selling digital products: Where to promote them]]> Where do you sell digital products ESPECIALLY when you have more than one offer?

            This is the second episode in a series on Selling Digital Products. In this episode, I dig into channels where I can and should sell digital products.

            We look at six areas: website, newsletter, podcast, product marketplace, verbal calls to action, and affiliates

            You'll love this episode if:

            • You have a low cost offer you wish would sell better
            • You're wondering where to sell it if you have multiple offers
            • You're thinking about selling a digital tool or product

            Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠https://read.lowenergyleads.com⁠

            Join a livestream: ⁠https://lu.ma/growthgym⁠

            Connect with Lex Roman

            Mentioned in this episode

            Sponsor the show

            Get in touch to trade promo or become a show sponsor: ⁠https://www.passionfroot.me/lex-roman⁠

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623079 d6e67f02-ac35-4887-9c62-1b0de552fdb1 1419 full 44 44 false Wed, 21 Feb 2024 12:30:00 GMT             <![CDATA[Selling digital products: How I started and what I've learned so far]]> How do you sell a low cost digital download in a low effort way? I've built my business selling consulting, speaking and a membership. The path to selling a $5 download has always stumped me.

            But no more will I fear the low cost offer! Together, we're embarking on a series on "Selling digital products" where I will review, test and build better mechanics for selling one of my tools.

            This is the first episode in the series and it covers what I've learned selling my Stay Booked Roadmap (a digital workbook).

            I go through the timeline of sales, what I tried and what worked that I'm going to build on for the future.

            You'll love this episode if:

            • You have a low cost offer you wish would sell better
            • You're wondering how to troubleshoot sales
            • You're thinking about selling a digital tool or product

            Step off the marketing treadmill when you get the Low Energy Leads newsletter: https://read.lowenergyleads.com

            Join a livestream: https://lu.ma/growthgym

            Connect with Lex Roman

            Mentioned in this episode

            Sponsor the show

            Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623081 94cc53b7-111f-4a60-9d5f-347dffa5dbce 1078 full 43 43 false Wed, 14 Feb 2024 13:06:00 GMT             <![CDATA[Starting a membership: lessons learned]]> Recurring revenue can be great, but are memberships right for you? And how exactly do you run a successful membership? In this video, I share 11 lessons learned from this past year and a half of running my current membership. Things I got right, things I got wrong, how to pivot when you get things wrong and what to look out for if you're planning to operate a membership program. I'm on my 2nd membership and my 3rd subscription business. This video is about Growthtrackers, my growth marketing experimentation program for creatives. You'll love this episode if: 1) You're thinking of launching a membership 2) You're growing your membership 3) You're already in Growthtrackers 4) You're thinking of becoming a Growthtracker!

            Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com Mentioned in this episode Growthtrackers website: https://joingrowthtrackers.com Guest Pass: https://joingrowthtrackers.com/guestpass Lisa Princic, membership expert: https://scalingdeep.com/ Connect with Lex Roman Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Buy Me a Coffee: https://www.buymeacoffee.com/lexroman

            Upcoming Online Events Find upcoming live shows and events here: https://lu.ma/growthgym Get Growthtrackers Guest Pass Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass Sponsor This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at ⁠⁠https://www.uproarcoaching.com/shortwave Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623082 5a8d57f7-32dc-48c7-985d-c020411c24c7 1842 full 42 42 false Wed, 31 Jan 2024 13:00:00 GMT             <![CDATA[How they turned a law firm into a subscription business with Chris Valdheims]]> Thinking about making your service a subscription?

            Subscriptions are an exciting business model, but it’s still pretty new for service providers. Designers, copywriters—even lawyers are rethinking the idea of a retainer and creating memberships and communities instead.

            This episode is an interview with Chris Valdheims, co-founder of Counsel for Creators, not your typical law firm. Counsel for Creators focuses entirely on creative businesses.

            They’ve created a legal subscription service that makes their work super accessible to even creatives just starting out. They pair that with packaged services like trademarks and business formation. 

            You’ll love this episode if:

            1) You’re thinking of launching a membership

            2) You are testing out different business models

            3) You’re scaling beyond yourself

            Step off the marketing treadmill when you get the Low Energy Leads newsletter.

            Mentioned in this Episode

            Connect with Chris

            Connect with Lex

            Sponsor

            This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at ⁠⁠⁠https://www.uproarcoaching.com/shortwave⁠

            Credits

            Episode edited by Ani Villarreal https://www.anivillarreal.com/

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623083 ca947081-bc94-42c8-812a-b2cee22ce6a3 2118 full 41 41 false Wed, 24 Jan 2024 13:00:00 GMT             <![CDATA[Going beyond social media marketing with Laura Sinclair]]> Can you run a business WITHOUT social media? In this episode, we answer that question. I’m joined by social media agency owner and business mentor Laura Sinclair. You’ll be surprised to learn what she has to say about the role of Instagram in your lead generation.

            If you’ve been grinding away at the content factory, you might want to step into the sunlight and listen to Laura's advice for getting the most out of your marketing time.

            You’ll love this episode if:

            1. You’re sick of social media
            2. Social media isn’t paying off anymore
            3. You want a refreshing take on timeless marketing methods

            Step off the marketing treadmill when you get the Low Energy Leads newsletter.

            Connect with Laura Sinclair

            Connect with Lex Roman

            Sponsor

            This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at ⁠⁠⁠https://www.uproarcoaching.com/shortwave⁠

            Credits

            Episode edited by Ani Villarreal https://www.anivillarreal.com/

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623084 3392c983-ecfb-44e4-b514-d5d204830863 2039 full 40 40 false Wed, 17 Jan 2024 13:00:00 GMT             <![CDATA[Marketing for creatives in 2024 (Part 2 of 2)]]> How will you get clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024.

            This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business).

            Part 2 unpacks dying revenue streams, standing out with your messaging and why collaborations are your strongest play this year.

            You’ll love this episode if:

            1) You have no idea where to focus your marketing energy in 2024

            2) Your current marketing channels aren't working great

            3) You like hearing generic advice get challenged

            Step off the marketing treadmill when you get Low Energy Leads:⁠ https://read.lowenergyleads.com⁠

            Connect with Mark

            Connect with Lex

            Sponsor

            This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at ⁠⁠⁠https://www.uproarcoaching.com/shortwave⁠

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623085 dd8941ca-d045-4b81-855f-b273711d28ef 1184 full 39 39 false Wed, 10 Jan 2024 13:00:00 GMT             <![CDATA[Marketing for creatives in 2024 (Part 1 of 2)]]> How will you find clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024.

            This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business).

            Tune in to hear lots of food for thought as you nail down your marketing strategy for this year.

            From "existing long enough for people to find you" to Mark's "imperfect on purpose" Instagram strategy, you'll find surprising and heartening approaches you can weave into your world.

            You’ll love this episode if: 1) You have no idea where to focus your marketing energy in 2024 2) Your current marketing channels aren't working great 3) You like hearing generic advice get challenged

            Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

            Connect with Mark

            Connect with Lex

            Sponsor

            This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at ⁠⁠https://www.uproarcoaching.com/shortwave

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623086 cca442a1-51f8-4528-95db-2f26ed5dc54a 1280 full 38 38 false Wed, 03 Jan 2024 13:28:40 GMT             <![CDATA[Get More Referrals Challenge: Choose a Stay in Touch Channel (Day 5 of 5)]]> Join the Get More Referrals Challenge at ⁠⁠⁠⁠https://lowenergyleads.com/challenge⁠⁠⁠⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. This is the last step in our challenge: choosing a stay in touch channel. In Day 5, we look at how to maintain year-round relationships with your referral partners. This involves nurturing and strengthening your connections, so that you remain top-of-mind and can continue to generate new business opportunities. We'll discuss creative and authentic ways to stay in touch, ensuring that your referral network remains strong and vibrant throughout the year.

            Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist and join us today

            Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: ⁠⁠⁠⁠⁠https://lexroman.gumroad.com/⁠⁠⁠⁠⁠

            Connect with Lex Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman/⁠⁠⁠⁠

            Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623088 8444079b-1c6c-4c71-b912-119ef5b0ac55 430 bonus 37 37 false Sun, 31 Dec 2023 13:30:00 GMT             <![CDATA[Get More Referrals Challenge: Send Your Requests (Day 4 of 5)]]> Join the Get More Referrals Challenge at ⁠⁠⁠https://lowenergyleads.com/challenge⁠⁠⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. As we jump into Day 4 of our challenge, we're ready to send off your referral requests! By combining your persuasive one-step ask with your enticing success story, you're sharing a compelling message that is sure to capture the attention of potential referral partners and their networks. Tune into this episode to hear more about how to pull this together and get it sent.

            Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist and join us today

            Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: ⁠⁠⁠⁠https://lexroman.gumroad.com/⁠⁠⁠⁠

            Connect with Lex Website: ⁠⁠⁠https://lexroman.com⁠⁠⁠ Newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/lexroman/⁠⁠⁠

            Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623087 0bf26855-5bd7-4a7c-ae7e-31c57d1f31ad 257 bonus 36 36 false Mon, 01 Jan 2024 02:56:05 GMT             <![CDATA[Get More Referrals Challenge: Have a One Step Ask (Day 3 of 5)]]> Join the Get More Referrals Challenge at ⁠⁠https://lowenergyleads.com/challenge⁠⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. Moving on to Day 3, we'll tackle one of the most crucial steps in the referral process: asking for the referral. It's all about making it as easy and convenient as possible for your referral partners to recommend your services. In this step, we'll cover three different approaches to making a one step ask. You'll have the opportunity to decide which method works best for your particular business and audience, tailoring your ask to ensure maximum impact and success.

            Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist and join us today

            Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: ⁠⁠⁠https://lexroman.gumroad.com/⁠⁠⁠

            Connect with Lex Website: ⁠⁠https://lexroman.com⁠⁠ Newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/lexroman/⁠⁠

            Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623089 dc08f4fe-c25e-4895-be16-4e56ce88ddba 263 bonus 35 35 false Fri, 29 Dec 2023 13:30:00 GMT             <![CDATA[Get More Referrals Challenge: Share a Success Story (Day 2 of 5)]]> Join the Get More Referrals Challenge at ⁠https://lowenergyleads.com/challenge⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool.

            In Day 2 of the challenge, we focus on one of the most effective ways to attract referrals—sharing your success stories. I'll guide you through a simple three-part structure that you can use to craft compelling and convincing success stories that showcase your expertise and build trust with potential referral sources.

            Stay tuned for Day 3, where we'll delve into the art of asking for referrals with confidence.Don't miss out on this opportunity to build your referral network and grow your business.

            Find the full challenge series in the Get More Referrals Challenge playlist on YouTube and start the challenge today.

            Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: ⁠https://lexroman.gumroad.com/⁠

            Connect with Lex Website: ⁠⁠https://lexroman.com⁠⁠ Newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/lexroman/⁠⁠

            Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623090 82398880-f8b1-42dd-a9ce-745dcaf0a227 364 bonus 34 34 false Thu, 28 Dec 2023 18:52:13 GMT             <![CDATA[Get More Referrals Challenge: List Your Sources (Day 1 of 5)]]> Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. Kicking off the challenge, Day 1 is all about building your referral network. We'll start by creating a comprehensive list of potential referral sources, drawing on your past experiences and future aspirations. If you're feeling stuck, don't worry—I'll provide some creative prompts and expert tips to help you identify new opportunities.Whether you're a seasoned professional or just starting out, Day 1 of the challenge is the perfect starting point for building a thriving referral network.

            Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist on YouTube and join us today

            Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: ⁠https://lexroman.gumroad.com/ Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman/

            Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623091 3aba67c5-f181-4f09-b916-11d57353cbf5 335 bonus 33 33 false Thu, 28 Dec 2023 18:51:45 GMT             <![CDATA[How building community is good for your business with Taylor Harrington]]> Creative businesses are built on your relationships. A lot of entrepreneurs take that to mean loads of networking but what if you reframe it as community building instead? This episode features Taylor Harrington, experienced community builder and Head of Community at Groove. She's an expert in developing meaningful relationships that pay off for businesses and she shares some insights into how she does it in this interview. You'll love this episode if: 1) You're struggling with networking 2) You've been wanting to focus on community 3) You're wondering how community becomes clients

            Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

            Connect with Taylor Harrington

            Connect with Lex Roman

            Upcoming Online Events

            Get More Referrals Challenge

            Running Dec 27-Dec 31: Join me for 5 days of steps to take to drive more referrals for your business. Stay tuned right here and on the newsletter to get all the info you need: https://read.lowenergyleads.com

            Credits

            Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623092 3ae522ff-283d-4340-94b8-ca0ca75ec600 1995 full 32 32 false Wed, 20 Dec 2023 13:30:00 GMT             <![CDATA[How to pitch yourself to become a podcast guest]]> Becoming a podcast guest can open up new audience potential for your business. You tap into the trust that podcast host has built with their audience quickly. You build rapport fast because listeners are hearing how you think and explain your work. But how do you figure how what shows to pitch, what to pitch them and what to promote during your interview? In this episode, we cover how to create your podcast guesting strategy, find the right shows, craft your pitch and stay in touch with those new listeners.

            You'll love this episode if:

            • You've been thinking of trying to get on podcasts
            • You're wondering what to say in a podcast pitch
            • You've tried podcast guesting but it hasn't led to much

            Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

            Podcast directories

            Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. These affiliate fees help support my free and community work and I only recommend tools I use and believe are valuable

            Connect with Lex

            • Website: https://lexroman.com
            • Newsletter: https://read.lowenergyleads.com
            • LinkedIn: https://www.linkedin.com/in/lexroman/

            Upcoming online events

            • 5 Day Referral Challenge coming soon to the show. Get on the newsletter to hear about it: https://read.lowenergyleads.com
            • Growthtrackers Live (most Fridays): https://lu.ma/growthgym

            Get Growthtrackers Guest Pass

            Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass


            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623093 6d97235a-8a0c-4033-ab0f-30775e3e8944 987 full 31 31 false Wed, 13 Dec 2023 14:07:58 GMT             <![CDATA[Growing a successful web design business with Christy Price]]> Booking clients for your web design business comes down to more than just your marketing. The way you package and deliver your client experience drives the type of clients you attract in, the type of clients who come back and the type of clients you get referred to.

            This episode features Christy Price, experienced web design entrepreneur. Christy and I unpack how she's found clients over the last couple decades, how she's diversified her income streams and what she's learned about delivering great client experiences.

            You'll love this episode if:

            • You're a designer growing your own studio or agency
            • You're a creative who works hands on with clients
            • You're looking to diversify income beyond 1:1 work

            Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

            Connect with Christy

            Connect with Lex

            Upcoming Live Events

            Growthtrackers Live (most Fridays): https://lu.ma/growthgym


            Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass

            Sponsor

            This episode is brought to you by Inbox Zero Hero. Inbox Zero Hero is the ultimate mini-course designed to rescue you from the clutches of email chaos. Learn more at DevinLee.com


            Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ


            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623094 e8769a0e-cb1e-4f99-b0c7-8e9ec585720c 2415 full 30 30 false Wed, 06 Dec 2023 15:54:59 GMT             <![CDATA[Pivoting what you're known for with Arturo Perez]]> Choosing a niche is a big pain point for creatives. One of the main concerns? It's not that easy to shift what you're known for.

            Serial creative entrepreneur Arturo Perez begs to differ. Arturo has run 4 different businesses under the same name since the year 2000. The through-line? Creative technology.

            But to get more specific, Arturo pivoted from running a hit music magazine in his college years to now leading a VR gaming studio with a global team.

            In this episode, we get into how and why Arturo's company made these pivots and how he brought his broader community along for the ride. It's a super insightful episode if you've felt trapped by your niche or pressure to choose one.

            You'll love this interview if:

            1) You're choosing your niche now

            2) Your business is feeling uncertain and you're thinking of quitting

            3) You're transitioning to a new audience or offer


            Step off the marketing treadmill with the Low Energy Leads newsletter: https://read.lowenergyleads.com

            Connect with Arturo

            • Website: https://klugeinteractive.com/
            • LinkedIn: https://www.linkedin.com/in/arturoperez/
            • Synth Riders: https://synthridersvr.com/
            • Final Fury: https://finalfuryvr.com/

            Connect with Lex

            • Newsletter: https://read.lowenergyleads.com
            • Website: https://lexroman.com
            • LinkedIn: https://www.linkedin.com/in/lexroman/

            Join me live on YouTube every Friday for Growthtrackers Live! https://lu.ma/growthgym

            Get Growthtrackers Guest Pass

            Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass

            Sponsor

            This episode is brought to you by Janice Porter’s LinkedIn Advantage program. If you’re struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://janiceporter.m-pages.com/linkedin-advantage-group-promo and take advantage of this free trial.

            Credits

            Episode edited by Ani Villarreal https://www.anivillarreal.com/

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623097 e0fda4e9-e59a-406b-8479-bd8fa1a2d588 2071 full 29 29 false Wed, 29 Nov 2023 14:00:00 GMT             <![CDATA[My perfect sales system: what I’d do differently now]]> What does your PERFECT sales system look like? For me, it makes sure all leads are moving towards close at the right pace and that projects are as hands off for me as possible. I want to offload as many of the repeatable tasks as I can!

            In this episode, I go back in time and rebuild my sales system from scratch, sharing what I'd do differently because hindsight is 20/20. I walk through the tools, automations and processes I'd use (and many I have!) and this episode offers some food for thought about what you can automate and offload too.

            You'll love this episode if:

            1) You like systems and processes

            2) You are struggling to keep up with inquiries or dropping the ball at proposal stage

            3) You're doing a lot of calls but not closing enough in sales

            Tools mentioned in this episode

            Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. These affiliate fees help support my free and community work and I only recommend tools I use and believe are valuable

            Connect with Lex

            Newsletter: https://read.lowenergyleads.com

            Website: https://lexroman.com

            LinkedIn: https://www.linkedin.com/in/lexroman/

            Get the Stay Booked Roadmap

            On sale through November 27 (find the code in the newsletter) https://lexroman.gumroad.com/

            Get Growthtrackers Guest Pass

            Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass

            Upcoming Online Events

            Growthtrackers Live (most Fridays):⁠ https://lu.ma/growthgym⁠

            Sponsor

            This episode is brought to you by Janice Porter’s LinkedIn Advantage program. If you’re struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://janiceporter.m-pages.com/linkedin-advantage-group-promo and take advantage of this free trial.

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623098 35b5c565-f7f4-4e5e-b8e7-5e3132b07e6c 1182 full 28 28 false Wed, 22 Nov 2023 07:46:54 GMT             <![CDATA[Figure out what your clients will pay for with Abhishek Kumar]]> How well do you really know your clients? We all talk a good game about target audience but when it comes down to it, we’re often working off a lot of assumptions about them. 

            I almost never talk about customer research anymore because it’s boring. All of us and I do mean all of us think we know our customer better than we truly do and so we skip over the part where we actually get to know them and just start selling.

            But today, we’re going to talk about customer research and how it’s a direct line to selling more projects. That’s because I recently met Abhishek Kumar of Deep Research. And I loved Abhishek’s refreshing approach to market research. Abhishek isn’t churning out reports and transcripts. His tagline is “Stop guessing what your customers want and build what they'd pay for.” And he makes good on that by taking conversations and turning them into copy and case studies that convert leads.

            How does he do it? That’s exactly what we talk about in today’s episode. Abhishek and I cover how you can get in front of your clients, even the busy ones. What to talk to them about and how to turn those discussions into deals.

            You’ll love this episode if:

            1) Your message isn’t getting people to buy stuff

            2) You’re not closing sales after calls

            3) You don’t know much about your target client 


            Connect with Abhishek


            Connect with Lex

            The Stay Booked Roadmap

            Going on sale for Black Friday (stay tuned on the newsletter) https://lexroman.gumroad.com/


            Upcoming live shows

            Growthtrackers Live (most Fridays): https://lu.ma/growthgym


            Get Growthtrackers Guest Pass

            Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass


            Sponsor

            This episode is brought to you by Janice Porter’s LinkedIn Advantage program. If you’re struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://janiceporter.m-pages.com/linkedin-advantage-group-promo and take advantage of this free trial.


            Credits

            Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623100 42275ee3-5bfe-473b-905e-de87f0390be2 1998 full 27 27 false Wed, 15 Nov 2023 13:54:43 GMT             <![CDATA[Why you should consider productizing your services with Philip Wallage]]> What if you could deliver your service like it was a product? No more custom scoping. Less pricing questions. More time back in your schedule.

            This is the promise of the productized service. A trend we’ve been seeing take creative services by storm these past few years. We’ve seen firms like Designjoy and Two Step Social offer pre-packaged services that operate a lot like the experience of buying a product. From their clear up front offers to their automated onboarding and engagement process.

            Whether you’re thinking of productizing your service or you’re just wondering what all the fuss is about, you’re gonna love today’s guest Philip Wallage. Philip is on a mission to end feast or famine freelancing and the way he does that is by helping creatives productize their service. Philip works with creatives to find a predictable way to package their offer so it can be more repeatable and scalable.

            Philip and I talked about what it means to productize your service, what types of services its good for, how to price your offers and how to get started testing the waters.

            You’ll love this episode if:

            1) You’re still scoping projects on an hourly rate

            2) You’re wondering what productized services are

            3) You want to reduce your work hours

            Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com


            Connect with Philip

            Connect with Lex


            Tools mentioned in this episode

            Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you.

            Upcoming online events

            Get Growthtrackers Guest Pass

            Your ticket to making]]> https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623101 d1b4e274-61dc-4464-8e90-a18bcf10e139 1967 full 26 26 false Wed, 01 Nov 2023 13:59:22 GMT <![CDATA[I was wrong about my ideal clients: The risky mistakes I made early and how you can avoid them]]> Ideal buyer NOT buying? It might be time to move on! In this episode, I share a harrowing tale of being extremely wrong about my target audience, the mistakes I made and how you can avoid them to find your buyers faster. This episode is great if you: 1) Aren't clear on your target audience 2) Are struggling to sell 3) Aren't sure what's going wrong in your sales process We'll cover: - What I did wrong - How I found my people - How to know if your ideal buyer will buy - When to move on and find a new audience

            Step off the marketing treadmill with Low Energy Leads: ⁠https://read.lowenergyleads.com/ Connect with Lex

            Upcoming Online Events

            • Growthtrackers Live (most Fridays): https://lu.ma/growthgym
            • The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo

            Get Growthtrackers Guest Pass Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://supereasydigital.com/growthtrackers Sponsor This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app. Credits Music from Uppbeat (free for Creators!) License code: CYHCUU5DLPVC8OTQ License code: DYQFXAHMGTPUCKIZ License code: KOU9FYCRNDHY7TCR Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623103 01d125bc-8d4a-4127-8fb0-03881863aa26 1072 full 25 25 false Wed, 25 Oct 2023 16:39:03 GMT             <![CDATA[How to make your creative business stand out in a crowded market]]> Feeling like everyone does the same thing you do? There's always a way to differentiate yourself! This episode covers a few ways you can make your business stand out from your competition. In this episode, we'll explore the key strategies and actionable tips to help your creative business flourish and be unforgettable. Whether you're a designer, writer, photographer, or any creative professional, these insights will empower you to achieve success in a competitive market. You'll love this episode if: 1) You're unsure what's different about what you offer 2) You're losing business to competitors 3) You're wondering how to message what's special about your business

            Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com

            Links mentioned in this episode

            Connect with Lex

            Website: https://lexroman.com

            Newsletter: https://read.lowenergyleads.com

            Upcoming events

            Growthtrackers Live (most Fridays): https://lu.ma/growthgym

            The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo

            Sponsor

            This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app.

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623104 f7e80d2b-7bb3-499b-b484-490b7693e963 1254 full 24 24 false Wed, 18 Oct 2023 10:00:00 GMT             <![CDATA[Productivity habits to grow your small business with Chelsey Newmyer]]> Wasted work is the enemy of all entrepreneurs. As a small business owner, you want every minute you work to pay you back in multiples. And with so much on your to do list, you really can’t afford to waste time on low impact activities. But how do you stay focused on the work that pays you back?

            By getting real about what you can actually achieve and how you’ll achieve it.

            To help you do that, I interviewed productivity coach Chelsey Newmyer on her best tips for breaking through procrastination and prioritizing the work that gets you to your goals. We talk about how to figure out what to work on each day, how to establish routines that actually work for you, how looking backwards can help you move forward faster and what to do with the millions of ideas you have daily.

            You’ll love this episode if:

            1. You’re overwhelmed by your to do list
            2. You feel like you get nothing done every day
            3. You love a good productivity hack!

            We’ll cover: 

            + What’s behind your procrastination

            + Setting yourself up for success with planning and reviews

            + Managing idea overload

            + Focusing on the work that drives your goals

            + Chelsey’s favorite rituals and methods

            Connect with Chelsey

            Connect with Lex

            Upcoming live events

            Sponsor

            This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app.

            Credits

            Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623105 f5d953b2-260c-433f-82f4-bbfec2a6f793 1886 full 23 23 false Wed, 11 Oct 2023 10:00:00 GMT             <![CDATA[22 ways to get leads WITHOUT social media]]> What’s social media done for you lately? If the answer is not much, you’re gonna love this episode! We’re going to cover 22 ways you can get leads for your business WITHOUT social media. Social media can be a great tool in your business but it is far from everything. Lead generation can come from a variety of relational and broadcast strategies. This episode will give you more ideas about where to find your clients along with some tips to get you started if these tactics are new to you. The options are endless and I’d encourage you to continue exploring and experimenting with ways to bring in new business. You’ll love this episode if: 1) You’re not a big fan of social media 2) Your current lead gen methods aren’t working well enough 3) You need new ideas for finding clients We’ll cover: + 11 Relational Strategies to Get Clients + 11 Broadcast Strategies to Get Clients Tools from this episode: Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. These affiliate fees help support my free and community work and I only recommend tools I use and believe are valuable

            Upcoming Online Events Growthtrackers Live (Fridays): https://lu.ma/growthgym The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com Growthtrackers Live: https://www.youtube.com/@lowenergyleads/streams Sponsor This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app. Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623106 bb494a80-52e2-4b72-965f-3c9b5122e68c 1890 full 22 22 false Wed, 04 Oct 2023 12:55:38 GMT             <![CDATA[Marketing yourself as a coach with Kari Ginsburg]]> Marketing yourself as a coach is not easy. Coaching is one of those services that’s hard to boil down into quippy marketing speak. To talk more about this, I turned to Kari Ginsburg of Uproar Coaching. Kari is a trauma-informed Professional Certified Executive & Life Coach and she works with non-traditional leaders to spread out, get loud and bring their full selves to work and life. Kari nerds out about supporting people and organizations through periods of change and transformation. It’s something she’s been doing for years before starting her own practice with high profile, high demand work inside the government and with big names in the consulting world. You’ll love this episode if: 1 You’re a coach who is finding your niche 2 You’re a service provider who has a really clear vision you want to market better 3 You’re considering leaving your job to work in your business full time We’ll cover: + How Kari shifted into coaching full time + Creative ways she’s packaged her offers + Nailing her niched message + Overcoming hesitations about coaching + Breaking free of the marketing mold Spend less energy finding clients with my weekly advice: https://read.lowenergyleads.com Connect with Kari I Want Challenge: https://www.uproarcoaching.com/iwant Uproar Coaching: https://www.uproarcoaching.com/ LinkedIn: https://www.linkedin.com/in/kari-ginsburg/ Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com Growthtrackers Live: https://lu.ma/growthgym Sponsor This episode is brought to you by Inbox Zero Hero. Inbox Zero Hero is the ultimate mini-course designed to rescue you from the clutches of email chaos. Learn more at DevinLee.com Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623107 90e63eb4-2170-4194-b1d9-85715006df1c 1897 full 21 21 true Wed, 27 Sep 2023 04:15:00 GMT             <![CDATA[Networking for introverts: conversations]]> When it comes to having networking conversations, turns out most of what makes you a great conversationalist is listening!

            This episode includes 11 contributors who share their advice, tools and techniques on how to start and continue conversations...and how to end them on a high note.

            Jampacked with specific, actionable ways to improve your conversations in networking settings and beyond.


            In this episode, we cover:

            + Learning how to spot your people

            + Approaching with curiosity

            + Adding value when you talk

            + Moving beyond small talk

            + Grounding in your body

            + Knowing how to bail


            Networking for Introverts Series

            Watch other episodes in this series: https://www.lowenergyleads.com

            Connect with the contributors

            Tools mentioned

            Connect with Lex

            Newsletter: https://read.lowenergyleads.com

            Website: https://lexroman.com

            The Growth Gym: https://lu.ma/growthgym

            Sponsor

            This episode is brought to you by Conne]]> https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623108 53483678-73ad-4f8c-9bcf-9a2ceb30dea0 2263 full 20 20 true Wed, 20 Sep 2023 11:50:42 GMT <![CDATA[Networking for introverts: places]]> Where can you find your sense of belonging? Protecting your energy and being mindful of where you spend it means getting better and better at where to show up.

            Today’s episode continues our series on Networking for Introverts. In this episode, we look at places to network. Whether you prefer to network locally, online or via travel, this episode will guide you in understanding some of the aspects to consider. We’ll talk about finding dual purpose communities, why coffee chats are so introvert-friendly and how to do them and what it means to get that sense of belonging.

            We’ll cover: 

            + Finding dual purpose communities

            + Different types of communities and platforms to check out

            + What coffee chats are and how to do them

            + Leveraging your strengths in online and offline spaces

            Networking for Introverts Series

            Watch other episodes in this series: https://www.lowenergyleads.com

            Connect with the contributors

            Tools mentioned

            *Some of these are affiliate links and if you make a purchase, I may receive a commission at no additional cost to you. Thanks in advance for helping support the show*

            • Like Minded Collective: https://www.likemindedcollective.com/?ref=lexroman1
            • Lunchclub: https://lunchclub.com/
            • Calendly: https://calendly.grsm.io/supereasydig

            Connect with Lex

            Sponsor

            This episode is brought to you by Connection Club. Connection Club is led by author Kat Vellos and it’s a membership community that will help you achieve your connection goals. Learn more at https://weshouldgettogether.com/connection-club

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623109 63462ad4-580a-4725-a244-3707b16538d0 1498 full 19 19 false Wed, 13 Sep 2023 06:08:40 GMT             <![CDATA[Networking for introverts: systems]]> Networking sounds vague and time-consuming. Who should I network with? How will I know if I have done enough? What is networking anyway? If you can relate, then this episode is made for you.

            This is the first in a three part series on Networking for Introverts. We’re starting our series with systems because networking can feel endless. But it doesn’t have to be. It’s absolutely possible to operate with more clarity around who, how and when to network and to give yourself a structure that suits your goals. In this episode, we’ll look at a few actual tools you can use for networking as well as key strategies you can employ in developing your network, all with introverts top of mind!

            I’m excited to hear how this series informs your approach to networking. Let me know your favorite tip in the poll below!

            We’ll cover: 

            + Introvert advantages when building business relationships

            + Tools you can use to learn and hone your networking

            + Strategies for finding more value in your connections

            + Energy saving ways to navigate relationships

            Contribute to Networking as an Introvert Series

            You can still contribute to this series! I’m looking for tips on places and conversations. Learn more about what to send in and how: https://www.lowenergyleads.com/p/introvert/

            Connect with the contributors

            Connect with Lex

            Sponsor

            This episode is brought to you by Connection Club. Connection Club is led by author Kat Vellos and it’s a membership community that will help you achieve your connection goals. Learn more at https://weshouldgettogether.com/connection-club

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623110 cf199ace-7756-498a-9ac5-2d9c9d22b502 1307 full 18 18 false Wed, 06 Sep 2023 04:57:20 GMT             <![CDATA[Scaling from solo to agency with Kristina Bartold-Sorgota]]> Looking to scale your solo practice into a dream team? Or maybe you’re already running a small agency and you’re having some growing pains?

            Either way, you’re going to love this interview with Kristina Bartold-Sorgota. Kristina is the CEO and co-founder of The Social Snippet, a social media consultancy based in Ontario, Canada.

            Kristina and her partner Maria run a cross-functional team of social media managers, content creators, podcast editors and engagement specialists. What’s interesting to me about The Social Snippet is that while a lot of people think of social media as mainly about content creation, Kristina and Maria are really community builders. Their focus is not on pumping out a bunch of posts but more on who can they bring together in digital or physical rooms.

            This episode is packed with gems! Tune in if you’re:

            1. Hiring people for your team
            2. Scaling your company culture
            3. Wondering if social media can work for you
            4. Building any type of community online or off

            We cover: 

            • The formation of the agency
            • How they get clients
            • What they do to onboard new team members
            • How to have a healthier relationship with social media

            Contribute to Networking as an Introvert Series

            Send your best tip on how to network as an introvert for my upcoming series! Here's all the info.

            Connect with Kristina

            The Story Starter Guide

            Website

            Instagram

            Podcast

            Connect with Lex

            Newsletter

            Website

            The Growth Gym


            Sponsor

            This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/


            Credits

            Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ


            Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623111 0929533b-f8df-4a73-b2be-861c6a242ef7 1725 full 17 17 false Wed, 30 Aug 2023 04:05:00 GMT             <![CDATA[How I designed a lead tracker in Airtable]]> Tracking your leads is a key part of driving more leads! When you understand where your leads are coming from, you can make smarter marketing decisions. I recently moved my tracking into Airtable and in this video, I’ll show you how I set up the Airtable base to capture and track leads across my channels.

            Note that this episode is best viewed with video on Spotify or YouTube so you can see how the Airtable is set up.

            Spend less energy getting clients with my weekly newsletter: https://read.lowenergyleads.com

            In this episode

            + What I use my lead tracker for

            + How my Airtable gets populated  

            + How I set up my lead tracker

            + How I track where leads come from

            Free Airtable Template

            Grab the template from this video

            New to Airtable? Use my referral link (at no additional cost to you)

            Contribute to Networking as an Introvert Series

            Send your best tip on how to network as an introvert for my upcoming series! Learn more

            Connect with Lex

            Newsletter: https://read.lowenergyleads.com

            Website: https://lexroman.com

            The Growth Gym: https://www.youtube.com/@lowenergyleads/streams

            Sponsor

            This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623112 ec600e15-3cfa-4132-b035-8f78fd727431 834 full 16 16 false Wed, 23 Aug 2023 06:05:11 GMT             <![CDATA[Email list experiments to get from 100 to 1000 subscribers]]> When you’re building an email list, going from 0 to 100 subscribers can be fairly straightforward. But going from 100 to 1000 is like growing out a haircut. It was great once and you know it will be great again, but it's not as easy to navigate as it should be.

            In this episode, I break down eight experiments I’ve been running to drive newsletter list growth at this stage.I cover techniques like newsletter swaps, referral programs, recommendations, location, message, reviews and more. If you’re growing your list, this is a helpful episode to get inspiration on what email list experiments you could try. Let me know in the comments which is your favorite!

            Networking as an introvert series

            Send your best tip on how to network as an introvert for my upcoming series! Learn more about what to send in and how: https://www.lowenergyleads.com/p/introvert/

            Other episodes you might like

            • 5 Reasons Not to Create a Lead Magnet
            • Make Email Your Best Friend: How to Build and Grow Your List
            • Get Glowing Client Testimonials with this Easy Tool
            • How I Find Clients Then and Now

            Tools mentioned in this episode 
            Some of these are affiliate links and if you make a purchase, I may receive a commission at no additional cost to you. This helps support my free content so thanks :)

            Connect with Lex

            Sponsor

            This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

            Credits

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ


            Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623113 de956c7f-c034-4ebe-8526-4de737939a19 1090 full 15 15 false Wed, 16 Aug 2023 07:24:11 GMT             <![CDATA[Networking like a pro with Eleanor Mayrhofer]]> Look inside Eleanor Mayrhofer’s web design business to learn how she gets leads and manages client projects. Eleanor made the leap from global agency designer to independent business owner. She helps German expats carve out their space online.

            Eleanor’s got an advanced sense of how to build fruitful and lasting relationships but she didn’t get there overnight. She spent years honing her business development and in our interview, she shared with me some of the pitfalls and lessons she picked up along the way.

            In this episode, Eleanor and I discuss how she got clients early on and how she gets clients now, her networking, podcast and LinkedIn strategies, and how she achieves quick, effective results with productized services. 

            Find your low energy path to clients with my weekly newsletter: https://read.lowenergyleads.com

            This episode is helpful for you if you are:

            1. Newly in business
            2. Making a pivot in your business
            3. Rebuilding your community in a new place
            4. Moving from relational to broadcast strategies
            5. Managing creative projects

            In this episode, Eleanor and I discuss:

            • how she got clients early on 
            • how she gets clients now
            • her networking, podcast and LinkedIn strategies
            • managing client projects and expectations
            • why she productizes her services

            Connect with Eleanor

            Connect with Lex

            Sponsor

            This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/

            Credits

            Episode edited by Ani Villarreal https://www.anivillarreal.com/ 

            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623114 81009d19-86bc-4249-99ad-424d322d09f0 1698 full 14 14 false Wed, 09 Aug 2023 04:20:04 GMT             <![CDATA[How to get clients with a small audience]]> Have a small audience? You can still get booked out this year! This episode covers three ways you can find your clients with a small base. Followers are different than buyers, and by focusing on buyers instead of followers, you can sell more services faster.

            I see service providers spin their wheels on broadcast approaches to marketing when relational strategies pay off faster. By switching your focus from waiting on prospects to find you and instead making a plan to go to them, you can find and book your ideal clients in a matter of weeks. No need to wait months to grow that follower count!

            Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com


            In this episode:

            01:36 Find clients through people you already know

            04:33 Find clients through platforms and job boards

            05:45 Get gigs through freelancer platforms

            07:18 Sell higher ticket through job boards

            08:45 Find clients through people who’ve gathered your buyers

            11:35 Recap and invitation to my free livestream


            Thank you for being part of the Low Energy Leads community!

            Show website: ⁠⁠https://www.lowenergyleads.com/

            Lex’s website: https://lexroman.com⁠


            This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/


            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623115 ba1533ea-93f1-4a81-98c6-c6afe1678c61 806 full 13 13 false Wed, 02 Aug 2023 04:05:00 GMT             <![CDATA[Systems that grow your business with Devin Lee]]> Don't you love looking under the hood of other businesses? Me too. That's why I'm excited to share with you my interview with system strategist Devin Lee. Devin designs and builds custom systems for quickly growing businesses. When a lot of us start out, we're just trying to make our business work, and as we start booking clients, as we start scaling and adding team members, we realized those pieces we duct taped together…they're slowing down our growth, and that's where Devin comes in. 

            In this episode, Devin and I talk about what's changed in her five plus years of working for herself, how she got clients then, and how she gets clients now, the funniest way she's gotten a client and the smart systems she's set up to keep her business running smoothly. From her referral system to her conversation a day tracker, you're gonna wanna take notes on this one! 

            Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com


            In this episode

            + How Devin got her first clients five years ago

            + The business model shift that made her business more sustainable

            + What Devin does now and who her clients are

            + Devin’s lead tracking system

            + Devin’s referral partner system+ How Devin builds and keeps up with her network

            + Devin’s tips on clear messaging to drive referrals

            + Devin’s Inbox Zero Hero system


            Links from this episode


            Thank you for being part of the Low Energy Leads community!


            This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/


            Episode edited by Ani Villarreal https://www.anivillarreal.com/ 


            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623116 913c2f8a-e2fe-43d6-9710-1272ac9c885c 1619 full 12 12 false Wed, 26 Jul 2023 04:05:00 GMT             <![CDATA[I deleted Instagram. Here's why I think you can too.]]> I deleted Instagram but this isn’t just about them. It’s really about all social media and how I think it’s a little bit of a red herring when it comes to lead generation. This episode breaks down four reasons why I think we’re overweighting social in our marketing stack. Deleting Instagram has helped me recenter on what is actually working in my business. 


            Whether Instagram is draining your energy like it was for me or whether there’s another trend you’re not so sure about, this episode offers some (hopefully) clarifying ways to think about where your time goes.


            Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com


            In this episode

            + Four reasons why I deleted Instagram and why I think you could too including

            + Reason 1: No leads from Instagram

            + Reason 2: Mostly people I already know

            + Reason 3: Too many inboxes

            + Reason 4: Not how I want to spend my time


            Links from this episode

            Join us for The Growth Gym


            Thank you for being part of the Low Energy Leads community!

            Get notified of new episodes and livestreams at ⁠⁠https://www.lowenergyleads.com

            Find Lex on LinkedIn: https://www.linkedin.com/in/lexroman/


            This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at https://www.somewhatusefulpodcast.com/


            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623117 f3372c2d-9f85-4bc2-b56d-8567e89bd5d5 900 full 11 11 false Wed, 19 Jul 2023 04:01:00 GMT             <![CDATA[5 reasons NOT to create a lead magnet]]> Lead magnets are free resources you make available in exchange for someone’s email address. The idea is that you will build your list and turn some of those people into clients, but easier said than done! They are a common recommendation for small business owners these days but in my experience, they can be a black hole of frustration. The many moving parts of lead magnets make them a complex, unwieldy marketing play.


            Before you create or change your lead magnet, pump the brakes and listen into these 5 reasons lead magnets are so hard to make high converting.


            Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com


            In this episode

            + What a lead magnet is

            + 5 reasons not to create one

            + Tips on where to focus first


            Links from this episode


            Strategies I recommend instead of lead magnets


            Thank you for being part of the Low Energy Leads community!

            Get notified of new episodes and livestreams at ⁠⁠https://www.lowenergyleads.com

            Find Lex on LinkedIn: https://www.linkedin.com/in/lexroman/


            This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at somewhatusefulpodcast.com.


            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623119 d866a5b0-259a-481b-b553-746fd65f7815 898 full 10 10 false Wed, 12 Jul 2023 06:38:49 GMT             <![CDATA[Why I still hate Google Analytics and what you can use instead]]> You may have noticed a lot of people talking about Google Analytics this week.

            Long story short, Google changed over to a new version of analytics this week called Google Analytics 4. They announced that change a few years back but as of this week, the previous version of GA is no longer available to use. It’s a great time to check in on your website analytics, make sure it’s still tracking as you expect and consider whether it’s time to switch to an easier tool.

            In this episode, I’ll share why Google Analytics is so popular, a few alternatives if you hate it as much as I do and what to look at when choosing your website analytics tools.

            Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

            In this episode:

            + Why you might care about website analytics

            + Why Google Analytics is the most popular analytics tool

            + Drawbacks to Google Analytics

            + How Plausible makes website analytics easier

            + How Fathom makes website analytics easier

            + How Pirsch makes website analytics easier


            Links from this episode

            (Note: some of the above are affiliate links and I may receive a commission at no additional cost to you)

            You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠. Thanks in advance for leaving a review for the show!

            Ask a question: is something blocking you from booking clients? Ask your question at https://lowenergyleads.com

            Get interviewed: do you have a cool story about how you went from 0 clients to fully booked? I'd love to chat with you! Leave a note on the show website

            Thank you for being part of the Low Energy Leads community!

            Get notified of new episodes

            Find Lex on LinkedIn


            This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at https://www.somewhatusefulpodcast.com/


            Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQhttps://uppbeat.io/browse/artist/atm

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623121 3e386de4-a68b-43f5-873a-1c6f2a418913 1187 full 9 9 false Wed, 05 Jul 2023 04:02:00 GMT             <![CDATA[How Dana Publicover finds her clients]]> This week I interviewed Dana Publicover of growth marketing agency, P&Co. If you've listened to the show before, you know that Dana is my first guest. I asked Dana to be my first interview because I've followed her career for years and I've seen her transition from solopreneur to agency owner. Dana's worked with big names like NASA, McKinsey, Google, and Virgin, and now she guides scaling startups to growth stage through a deep understanding of how to talk to their customers.

            In this episode, Dana and I talk about finding her first clients, what's shifted in 15 years of working for herself, what she does when she hits a client drought, and her timeless advice for staying in business.

            Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com

            In this episode:

            + How Dana found her first client

            + What Dana does when she needs to drum up clients

            + How Dana uses connection calls

            + What’s changed from Dana’s freelancing to owning an agency

            + How Dana gets leads now

            + What’s changed about getting leads from LinkedIn

            + How Dana ensures her time is well spent on high value marketing work


            Links from this episode

            Follow with Dana on LinkedIn: https://www.linkedin.com/in/danapublicover/

            Find Dana’s tools: https://publicoverandco.gumroad.com/

            Dana’s website: https://www.publicover.co/


            You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠

            Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com⁠⁠ 


            Connect with Lex

            Website: https://supereasydigital.com

            LinkedIn: https://www.linkedin.com/in/lexroman/

            Become a Growthtracker: https://supereasydigital.com/growthtrackers


            Thank you for being part of the Low Energy Leads community!

            • Subscribe to the show on Apple Podcasts, Spotify or YouTube
            • Leave a rating or review if you enjoy the show!
            • Share this episode with a friend
            • Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠


            This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at https://www.somewhatusefulpodcast.com/


            Episode edited by Ani Villarreal


            Music from Uppbeat (free for Creators!): https://uppbeat.io/browse/artist/atm

            License code: CYHCUU5DLPVC8OTQ

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623124 6ba4476b-00ab-4b6a-a0df-89d9b6934006 1569 full 8 8 false Wed, 28 Jun 2023 04:44:58 GMT             <![CDATA[Creating virality for your small business with Amplifier Networks]]> Don't you love getting word of mouth for your business. How great would it be to drive more of it?

            When we talk about virality, we often mean a social media post that gets wide visibility, but virality isn't just for social and it's not just for apps. Virality is the idea that everyone in your audience has the power to attract and convert many more.

            In today's episode, I'm going to share a technique creators have used called “engagement groups.” Engagement groups are typically used for likes comments and shares, but we're going to pair them with your referral strategy, forming something I'm calling an amplifier network. This episode covers what an amplifier network is and how to start your own amplifier network.

            Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter

            In this episode:

            + What an engagement pod is

            + Make the switch from engagement pod to amplifier network

            + How to create an amplifier network

            + How to use your amplifier network to drive virality beyond social 

            You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

            Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com⁠⁠ 

            Connect with Lex

            Website: https://supereasydigital.com

            LinkedIn: https://www.linkedin.com/in/lexroman/

            Become a Growthtracker: https://supereasydigital.com/growthtrackers

            Thank you for being part of the Low Energy Leads community!

            • Subscribe to the show on Apple Podcasts, Spotify or YouTube
            • Leave a rating or review
            • Share this episode with a friend
            • Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠
            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623129 2357bde9-f047-47f4-bc6d-ba62ca5ecc22 750 full 6 6 false Thu, 08 Jun 2023 04:47:38 GMT             <![CDATA[Get glowing client testimonials with this easy tool]]> When it comes to building trust with your audience, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing. What if you could solve all of that with just one tool?

            In today's episode, I share a demo for a tool I've recently discovered called Senja. Senja makes it so much easier to collect reviews, to display reviews, and to use them across your digital marketing.

            If gathering reviews and leveraging them to close more sales has been painful for you, you're going to want to tune in to this episode!


            Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter


            This episode is a product demo and review of Senja (not an ad, I'm just a big fan!) I'll cover:

            + How to ask for testimonials

            + What to ask when collecting testimonials

            + Ways to automate testimonials

            + Where to show your testimonials in your marketing


            You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

            Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com⁠⁠ 


            Connect with Lex

            Website: https://supereasydigital.com

            LinkedIn: https://www.linkedin.com/in/lexroman/

            Become a Growthtracker: https://supereasydigital.com/growthtrackers


            Thank you for being part of the Low Energy Leads community!

            • Subscribe to the show on Apple Podcasts, Spotify or YouTube
            • Leave a rating or review
            • Share this episode with a friend
            • Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠
            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623131 eca5ad24-1ca3-4646-a3ae-b606df999fa4 653 full 5 5 false Wed, 31 May 2023 11:30:36 GMT             <![CDATA[Make Email Your Best Friend: Build and Grow Your Email List]]> I like to say the most valuable audience is the one you already have. That's why today's episode is all about email marketing. Email newsletters are a fantastic keep in touch tool for not only your clients and customers, but your referrers, your supporters, and your fans. I'm going to share some easy ways to get started with email marketing, how you can use it to keep in touch with your current audience and I'm going to touch on some of the newsletter experiments I've been running to grow my subscriber list in even more intentional ways.

            If you're newly considering an email strategy, consider the purpose of your newsletter audience. What is your shared goal and how will you use this channel to get there? I'd love to hear how you're thinking about email. See below for how to leave me a voicemail or drop me a DM on Instagram.

            Want to get and stayed booked? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: ⁠https://supereasydigital.com/newsletter

            In this episode:

            • Where to start your email newsletter list
            • How frequently to send emails and what types of emails to send
            • Choosing an email tool (MailerLite, Flodesk, ConvertKit)
            • Growing your email list (specifically how to get more email subscribers!)

            Links from this episode:


            You can also watch this video on YouTube @lowenergyleads.

            Leave a voicemail about this episode at https://lowenergyleads.com and connect with Lex on Instagram @supereasydoesit

            Thank you for being part of the Low Energy Leads community!

          • Subscribe to the show on Apple Podcasts, Spotify or YouTube
          • Leave a rating or review
          • Share this episode with a friend
          • Sign up to be notified of new episodes at ⁠lowenergyleads.com⁠

            ]]> https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623140 65ab7534-7e55-4386-b2db-69cbfa84162e 938 full 2 2 false Wed, 10 May 2023 11:45:55 GMT <![CDATA[How I Find Clients: Then and Now]]> Want more breakdowns of how to find clients? Get on the newsletter for Low Energy Leads and get these tips in your inbox weekly: https://supereasydigital.com/newsletter

            In this episode, I share my journey with finding clients through my consulting and creative businesses. I've gone through three iterations since 2019 and have shifted from selling services to primarily selling a membership. The channels look quite different!

            + Finding clients for high ticket growth design consulting services

            + Finding clients for medium ticket web design and digital marketing services

            + Finding clients for low ticket small business marketing membership Starting off with a few key strategies that helped me in the early days of my consulting business, I'll discuss how I booked my first big client, what worked in my first year of business and how my lead generation evolved as I moved my focus to small business owners and solopreneurs. Finally, I'll discuss how I get members for my current venture: Growthtrackers, my small business growth membership. Selling and running a membership is completely different from how I approached 1:1 services, so I'll share some of those channels and how my lead sources have changed even in just a few years. Whether you're just starting out or looking to take your small business to the next level, this episode is packed with valuable insights and strategies that you can start implementing today.

            You can also watch this video on YouTube @lowenergyleads.

            Connect with Lex on Instagram @supereasydoesit and leave a voicemail to be answered on the show at lowenergyleads.com

            Thank you for being part of the Low Energy Leads community!

            • Subscribe to the show on Apple Podcasts, Spotify or YouTube
            • Leave a rating or review
            • Share this episode with a friend
            • Sign up to be notified of new episodes at lowenergyleads.com
            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623144 775a9f56-8029-4708-a702-d9eec61b286e 828 full 1 1 false Sun, 30 Apr 2023 12:20:18 GMT             <![CDATA[Fast vs slow ways to bring in new clients]]> Did you know there’s fast ways and slow ways to bring in new clients? Not all lead gen strategies are created equal! Some will pay off now, some will pay off later and some may never pay off.

            That’s why you want to learn how to determine the speed of return when choosing your marketing and sales activities.

            In today’s episode, I’ll walk you through my STEADY framework. 6 questions you can use to clarify whether a strategy will bring you clients now or later. We’ll put a few different marketing plays through the ringer to see how they score. Use the STEADY framework a couple times and you’ll get even better at separating quick wins from long plays. Before you run your next lead gen test, watch this episode!

            Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter

            In this episode:

            + 10 Lead generation tactics

            + The STEADY framework for understanding speed to payoff

            + Scoring lead gen tactics to see if they are fast or slow 

            You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

            Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com⁠⁠ 

            Connect with Lex

            Website: https://supereasydigital.com

            LinkedIn: https://www.linkedin.com/in/lexroman/

            Become a Growthtracker: https://supereasydigital.com/growthtrackers

            Thank you for being part of the Low Energy Leads community!

            • Subscribe to the show on Apple Podcasts, Spotify or YouTube
            • Leave a rating or review
            • Share this episode with a friend
            • Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠
            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623127 795b3b97-9c0e-400f-b6bf-a9086ee8f2e7 989 full false Wed, 14 Jun 2023 04:40:59 GMT             <![CDATA[What to do when your marketing isn't working]]> Have you ever wondered why your marketing strategy didn't go as planned? It can be hard to know what went wrong.

            Was it the channel? Was it the message? Was it the timing?

            And if you don't know what went wrong, it's really hard to make it better.

            In today's episode, I'm gonna share a technique I've used for years on growth projects when customers weren't buying as expected. We'll run through some different angles you can use and we'll talk about how you can bring data in so you can make your decisions about your next move based on evidence. I’d love to hear how you’re thinking about troubleshooting your marketing activities.

            See below for how to ⁠leave me a voicemail⁠ or ⁠drop me a DM on Instagram⁠.

            Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter

            In this episode:

            + Major factors at play in any marketing activity

            + How discovery boards help you break down the issue

            + How to create a discovery board and what to include

            + What questions discovery boards help you answer

            + What to do once you’ve mapped your marketing 

            You can also watch this video on YouTube ⁠⁠@lowenergyleads⁠⁠.

            Leave a voicemail about this episode at ⁠⁠https://lowenergyleads.com⁠⁠ 

            Connect with Lex

            Website: https://supereasydigital.com

            Instagram: https://instagram.com/supereasydoesit

            Become a Growthtracker: https://supereasydigital.com/growthtrackers


            Thank you for being part of the Low Energy Leads community!

            • Subscribe to the show on Apple Podcasts, Spotify or YouTube
            • Leave a rating or review
            • Share this episode with a friend
            • Sign up to be notified of new episodes at ⁠⁠lowenergyleads.com⁠
            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623133 cc20fdbc-f88b-4f36-89f4-3033fecb2440 932 full false Wed, 24 May 2023 21:29:44 GMT             <![CDATA[Why partnerships are my favorite small business sales strategy]]> One of the major strategies I overlooked when I started my business was the idea of partnering with other business owners and creators. I had been doing this informally for many years before I started super easy, but I didn't realize how powerful that strategy had been in growing my career and my network. In today's episode, we'll talk about how partnering with other business owners, content creators, membership operators, and communities can help you grow your business and connect with your buyers much faster than you can do one by one.

            I'd love to hear how you're thinking about partnerships and collaborations. See below for how to ⁠leave me a voicemail⁠ or ⁠drop me a DM on Instagram⁠.

            Want to get and stayed booked? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: ⁠⁠https://supereasydigital.com/newsletter⁠

            In this episode:

            • Getting booked pitfalls
            • What's a partner
            • Why partners are so successful for sales
            • Who I partner with
            • How to find partners and collaborators

            Links from this episode:

            You can also watch this video on YouTube ⁠@lowenergyleads⁠.

            Leave a voicemail about this episode at ⁠https://lowenergyleads.com⁠ and connect with Lex on Instagram ⁠@supereasydoesit⁠

            Thank you for being part of the Low Energy Leads community!

            • Subscribe to the show on Apple Podcasts, Spotify or YouTube
            • Leave a rating or review
            • Share this episode with a friend
            • Sign up to be notified of new episodes at ⁠lowenergyleads.com⁠

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623135 8d88614d-7f6b-4ee9-b36c-d5aa113cb9e3 1111 full false Thu, 18 May 2023 03:02:40 GMT             <![CDATA[How I Got Here]]> Welcome to the Low Energy Leads show! Finding and booking clients can wear you out. Most of the advice out there is copied from big company playbooks. Run a blog, email everyone weekly, do a podcast, be on social. It's all way too much for a business of one.
            The Low Energy Leads Show is about lowering your effort to find leads and turn them into clients. You won't find generic advice or "one time this worked" formulas over here. Instead, we'll talk about how you can navigate the waters of marketing and sales advice.


            You'll find these types of episodes here:
            📓 Breakdowns: where I share the backstory of my own business and other businesses I've worked with so you can learn from successful strategies

            📬 Mailbag: where I answer your most pressing lead gen questions

            🎤 Interviews: where we dive into a specific business, learn how they went from zero to one. And then from one to 100 in finding sustainable lead generation


            Connect with Lex on Instagram @supereasydoesit and leave a voicemail to be answered on the show at lowenergyleads.com


            Become part of the Low Energy Leads community


            Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/atm/follow-your-heart

            License code: CYHCUU5DLPVC8OTQ

            ]]>             https://rss.com/podcasts/the-revenue-rulebreaker-podcast/2623145 66adbdf7-7fd0-43a0-b755-7413b4a86556 259 trailer false Fri, 28 Apr 2023 22:23:25 GMT