Kate shares her strategic decision-making process for evaluating new marketing channels. You'll learn her criteria for testing platforms based on real-world engagement metrics that matter and the timeframes she uses to gather data before deciding whether a channel merits further investment or if it's time to pivot.

Arielle shares her compelling perspective on the power of owning your audience data and creating a dedicated online hub for your show. She also offers a nuanced take on why LinkedIn and YouTube seem to outperform other social platforms for certain types of podcasts.

Colin Gray dives deep into the power of leveraging your podcast website, blog, and email list to expand your reach and nurture lasting connections with your audience.

He explains how creating compelling written content - like detailed show notes and blog posts - makes your podcast infinitely more discoverable through search engines.

You'll discover real examples of high-impact post styles tailored for Facebook, LinkedIn, Instagram and more as Katie shares tips for identifying which platforms deserve your focus, creative ways to theme weekly content cohesively, and why injecting personality is crucial for standing out.

He also dives into the key elements of a high-converting podcast website, including the must-have features for instantly communicating what your show is about and making it effortless for visitors to subscribe.

Dave explains why higher-income entrepreneurs seem to prioritize mastering one or two channels before expanding. You'll learn the potential pitfalls of trying to be omnipresent on every hot new social media app.