<![CDATA[The Leaky Bucket: Why Customers Disappear & How to Make Them Stay]]> https://rss.com/podcasts/the-leaky-bucket-fixing-the-holes-in-your-customer-journey Most small business owners don't have a marketing problem—they have a bucket problem. You’re working hard to pour leads into the top of your business, but they’re draining out of holes you didn't even know were there. Hosted by Callie and created by Shaun Whynacht of Blue Cow Marketing, this 6-part audio series is a deep dive into the 'messy middle' of the customer journey. We’re moving past the jargon to show you how to audit your brand's first impression, automate your onboarding, and turn one-time buyers into lifelong advocates. Stop patching symptoms and start building a system that actually holds water.

https://www.bluecowmarketing.ca

]]> RSS.com 2026.401.141116 Fri, 17 Apr 2026 15:51:45 GMT en 40d3d9a6-5b20-5d44-bbc0-cfbb7c9b1dd8 https://media.rss.com/the-leaky-bucket-fixing-the-holes-in-your-customer-journey/20260305_030318_18d375ebd1422d773b63b57f9ffff71e.png The Leaky Bucket: Why Customers Disappear & How to Make Them Stay https://rss.com/podcasts/the-leaky-bucket-fixing-the-holes-in-your-customer-journey yes Blue Cow Marketing 2026 Shaun Whynacht Shaun Whynacht false episodic podcast Nova Scotia, Canada Nova Scotia, Canada <![CDATA[Episode 6: The Automated Journey: Building a Business That Runs While You Sleep]]> In the series finale, we tie it all together. Learn the five core components of an automated journey and how to invest in systems today that will pay dividends for years to come.

]]> https://rss.com/podcasts/the-leaky-bucket-fixing-the-holes-in-your-customer-journey/2603789 9178fcde-8de1-4b44-a5c1-3472bad6a2d2 545 full 1 1 6 6 false Thu, 05 Mar 2026 15:34:52 GMT Nova Scotia, Canada Nova Scotia, Canada <![CDATA[Episode 5: The Second Sale: Why Retention is Your Real Growth Engine]]> It costs 5x more to find a new customer than to keep an old one. Callie breaks down the "Offer Ladder" and explains how to build a referral system that turns your existing bucket into a self-filling machine.

]]> https://rss.com/podcasts/the-leaky-bucket-fixing-the-holes-in-your-customer-journey/2603785 1b7e44c9-718c-4f79-9948-c27bb6273305 297 full 1 1 5 5 false Thu, 05 Mar 2026 15:34:50 GMT Nova Scotia, Canada Nova Scotia, Canada <![CDATA[Episode 4: The Awkward Middle: Preventing the Slow Drift of Disappearing Clients]]> Most businesses lose customers not because of conflict, but because of silence. Learn how to stay "top of mind" without being annoying through simple, automated nurture sequences that add real value.

]]> https://rss.com/podcasts/the-leaky-bucket-fixing-the-holes-in-your-customer-journey/2603782 38df6b69-c2d1-4f9c-80c0-4d13700112c3 389 full 1 1 4 4 false Thu, 05 Mar 2026 15:34:49 GMT Nova Scotia, Canada Nova Scotia, Canada <![CDATA[Episode 3: The Welcome Mat: Winning the Critical First 72 Hours]]> Buyer’s remorse is real. If you aren't filling the silence after a sale with reassurance, your customer is filling it with doubt. We discuss the high-stakes window of onboarding and how to automate a "wow" experience.

]]> https://rss.com/podcasts/the-leaky-bucket-fixing-the-holes-in-your-customer-journey/2603778 1de52532-9283-42ad-9ff8-55b2bf08179e 323 full 1 1 3 3 false Thu, 05 Mar 2026 15:34:47 GMT Nova Scotia, Canada Nova Scotia, Canada <![CDATA[Episode 1: Stop Pouring, Start Patching: Why Your Marketing is Draining Away]]> You’re doing the work—the social posts, the ads, the networking—but the water level isn't rising. Callie introduces the "Leaky Bucket" framework and explains why the traditional sales funnel is failing modern small businesses.

]]> https://rss.com/podcasts/the-leaky-bucket-fixing-the-holes-in-your-customer-journey/2603773 77a69bef-c565-4a05-a8c7-28842d2f24b4 494 full 1 1 1 1 false Thu, 05 Mar 2026 15:33:32 GMT Nova Scotia, Canada Nova Scotia, Canada <![CDATA[Episode 2: The Moment Before the Moment: How Customers Decide (Without Telling You)]]> Long before a customer hits "contact," they are quietly evaluating you. Discover the invisible window of decision-making and learn how to audit your digital presence so you don't lose the sale before you even know it exists.

]]> https://rss.com/podcasts/the-leaky-bucket-fixing-the-holes-in-your-customer-journey/2603776 8fb5c4ab-10c2-44e4-b391-efaf22fe7e6f 329 full false Thu, 05 Mar 2026 15:34:45 GMT Nova Scotia, Canada Nova Scotia, Canada