Brooke shares how her lifelong love of creativity led her to discover the world of balloon artistry, the moment she realized people actually make a career creating balloon installations, and why bringing joy to others continues to fuel her passion every day.

The conversation also explores entrepreneurship, creativity, networking, motherhood, community, and the importance of trusting the process while building a business from the ground up.

Whether you're an entrepreneur, creative professional, parent, or someone wondering if your passion could become a business, Brooke's story is a reminder that some of the best opportunities begin with curiosity and the courage to take the first step.

In this episode:

How a baby shower inspired Doodle Loon Balloon Design

Discovering that balloon artistry could become a career

Turning creativity into a business

Networking through the Chamber and local community

Balancing entrepreneurship and motherhood

Why making people smile is the best part of the job

Trusting the process and building a business one event at a time

Contact Doodle Loon Balloon Design:

🌐 Website: https://doodleloonballoondesign.carrd.co/

📘 Facebook: https://www.facebook.com/profile.php?id=61566768819687

2📸 Instagram: https://www.instagram.com/doodle_loon_/

Jim shares how depression impacted his life as a college basketball player, the difficult moments that changed everything, and how opening up about his struggles became the foundation for helping students, athletes, parents, and communities better understand mental health.

The conversation also explores coaching, sports, family, podcasting, resilience, and why vulnerability can become one of our greatest strengths.

Whether you're an athlete, coach, parent, educator, business leader, or someone navigating your own challenges, Jim's story is one of hope, purpose, and perseverance.

In this episode:

Jim's personal mental health journey

Basketball, coaching, and life lessons

Why asking for help is a sign of strength

Building The Maley Way

Podcasting with his wife and family

Supporting young people through mental health challenges

Community, resilience, and finding purpose through adversity

👍 If you enjoyed this conversation, please like, subscribe, and share it with someone who could benefit from Jim's story.

Follow The Ill Noise Business Playbook for more conversations with entrepreneurs,

After losing her mother, Pam never imagined that one day she would open a bakery where people with food allergies and dietary restrictions could once again enjoy the foods they love.

What began as a deeply personal journey became Rosie's Gluten Free Sweets—a place built on love, faith, community, and the belief that no one should feel left out around the table.

Episode Overview In this episode of The Ill Noise Business Playbook,

host Joe Weisman sits down with Pam, founder of Rosie's Gluten Free Sweets, to discuss entrepreneurship, faith, family, community, and how life's most difficult moments can lead us toward a greater purpose.

This conversation isn't just about a gluten-free bakery.

It's about:

• turning grief into purpose

• creating food everyone can enjoy

• building a business rooted in love and service

• making people feel included again

• serving a community with compassion and heart

Pam shares the story behind Rosie's Gluten Free Sweets, the inspiration she found in her mother, and how her bakery has become a place where customers who once felt limited by food allergies can once again experience joy through something as simple as dessert.

What Pam Is Building

Through Rosie's Gluten Free Sweets, Pam is creating more than a bakery.

She's creating a place centered around:

• inclusion

• community

• faith

• family

• wellness

• compassion

• connection

Her mission is simple:

Everyone deserves to enjoy great food and feel like they belong.

Who This Is For

This episode is for you if you:

👉 live with food allergies or dietary restrictions

👉 believe business can be a force for good

👉 enjoy hearing inspiring entrepreneurial stories

👉 are looking for hope after loss

👉 believe community begins around the table

💬 What meal or dessert brings back your favorite family memories?

Let us know in the comments.

About TINBP

The Ill Noise Business Playbook is built around one idea:

*Stories → Connection*

*Education → Trust*

Community → Growth

Real stories. Real people. Real community.

If any of this resonates with you, give our channel a follow or share.

Connect with Rosie's Gluten Free Sweets

Website: https://rosiesglutenfreesweets.com/

Facebook: / rosiesglutenfreesweets

Instagram: / rosiesglutenfreesweets

In this episode of The Ill Noise Business Playbook, Joe Weisman sits down with Jackie Merritt of the Lake in the Hills Rotary Club to discuss leadership, service, community involvement, and the power of surrounding yourself with people who share your values.

Jackie shares her journey from years of chamber involvement to discovering a deeper sense of connection through Rotary. Along the way, she reflects on the importance of service, building meaningful relationships, supporting local initiatives, and why finding the right community can have a lasting impact on both your personal and professional life.

Throughout the conversation, Jackie opens up about volunteerism, local events, Rotary's mission of Service Above Self, and the friendships that have shaped her journey. She explains how organizations like Rotary help bring people together, create opportunities to give back, and strengthen communities one relationship at a time.

One thing we especially appreciated about Jackie is her genuine passion for helping others. Whether she is organizing community events, supporting local causes, or encouraging others to get involved, Jackie leads with generosity, positivity, and a belief that everyone has something valuable to contribute.

If you've ever searched for a place where you feel connected, supported, and inspired to make a difference, this conversation offers powerful insights into the value of community, service, and finding your people.

Connect with Jackie Merritt:

FB: https://www.facebook.com/LakeInTheHillsRotaryClub

📍 Lake in the Hills Rotary Club

https://www.lithrotary.org/

Connect with The Ill Noise Business Playbook

🌐 https://www.tinbp.biz

Tools. Interviews. Real Stories from Local Entrepreneurs.

In this episode of The Ill Noise Business Playbook, Joe Weisman sits down with Lori Kirchheimer, massage therapy instructor, published author, Girl Scout leader, chamber ambassador, and community advocate, to discuss a life dedicated to helping others grow.

Lori shares her journey from discovering massage therapy as a calling to becoming an educator who helps students build confidence, develop new skills, and pursue meaningful careers. Along the way, she reflects on the importance of mentorship, service, personal growth, and why everyone is born with unique gifts that can positively impact the world.

Throughout the conversation, Lori opens up about teaching, writing books, leading Girl Scouts, building community connections, and the responsibility we all have to leave the world a little better than we found it.

One thing we especially appreciated about Lori is her genuine commitment to serving others. Whether she is teaching future massage therapists, mentoring young girls through Girl Scouts, supporting local businesses through the chamber, or encouraging others to pursue their purpose, Lori leads with kindness, empathy, and a desire to help people become the best version of themselves.

If you've ever wondered how one person can make a difference, this conversation is filled with inspiration, perspective, and practical lessons about leadership, service, and living a purpose-driven life.

Connect with Lori K:

FB: / lori.vlasic

IG: / lkirchheimer

📍 Fox River Med Spa Massage Therapy School https://www.mteil.com/

Connect with The Ill Noise Business Playbook

🌐 https://www.tinbp.biz

Tools. Interviews. Real Stories from Local Entrepreneurs.

If any of this resonates with you, give our channel a follow, leave a comment, or share this episode with someone who inspires others.

In this episode of The Ill Noise Business Playbook, Joe Weisman sits down with Natalia Semizarov, travel advisor, world traveler, and relationship builder, to discuss her incredible journey from growing up in the former Soviet Union to exploring more than 50 countries around the world.

Natalia shares the emotional story of her first trip to Europe, the moment she stood overlooking Paris believing she might never return, and how that experience sparked a lifelong passion for travel, culture, and helping others create unforgettable memories of their own.

Throughout the conversation, Natalia opens up about family, personal growth, taking chances, and why travel has the power to change the way we see ourselves and the world around us.

One thing we especially appreciated about Natalia is her commitment to building genuine relationships. Unlike many people assume, there is typically no additional fee to work with Natalia as your travel advisor. Her expertise, guidance, planning support, and travel recommendations help clients navigate travel decisions with confidence while creating personalized experiences tailored to their goals, interests, and budget.

Whether you're a seasoned traveler or someone dreaming about your first big adventure, this conversation is filled with inspiration, perspective, and practical insights.

Connect with Natalia

Cell: (847) 505-2680

E: natalia.semizarov@luxrallytravel.com

W: https://www.luxrallytravel.com/the-team/natalia-semizarov

Connect with The Ill Noise Business Playbook

🌐 https://www.tinbp.biz

Tools. Interviews. Real Stories from Local Entrepreneurs.

Chapters

00:00 Introduction

01:29 Growing Up in the Soviet Union

05:05 How Travel Changed Her Life

09:22 Creating Personalized Travel Experiences

After losing her mother, Mary Mello found herself surrounded by sunflowers.

“At one point, I had sunflowers everywhere.”

What started as a symbol of comfort slowly became something deeper.

A reminder to keep turning toward the light.

Episode Overview

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Mary Mello, founder of Botanic Flora Apothecary, to discuss grief, healing, creativity, wellness, and the unexpected ways nature can help us navigate life's most difficult seasons.

This conversation isn't just about flowers.

It's about:

• finding light after loss

• discovering purpose through creativity

• learning how healing looks different for everyone

• creating spaces where people feel supported, seen, and connected

Mary shares the personal experiences that shaped her journey, including the loss of her mother, the role sunflowers played in her healing process, and how flower mandalas became a way to help others find comfort, reflection, and peace.

The conversation also explores wellness, spirituality, community, personal growth, and the power of small moments to create meaningful change.

What Mary Is Building

Through Botanic Flora Apothecary, Mary is creating more than a wellness business.

She's creating experiences centered around:

• creativity • mindfulness • healing • connection • self-reflection • community

Her work encourages people to slow down, reconnect with themselves, and find beauty even during difficult chapters of life.

"One thing about sunflowers is they always turn toward the sun."

Who This Is For

This episode is for you if you:

👉 have experienced grief or loss

👉 are navigating a difficult season of life

👉 find healing through creativity or nature

👉 believe small acts can have a big impact

👉 want to create more light, purpose, and meaning in your life

💬 What has helped you find light during difficult times?

Let us know in the comments.

About TINBP

The Ill Noise Business Playbook is built around one idea:

Stories → Connection

Education → Trust

Community → Growth

Real stories. Real people. Real community.

If any of this resonates with you, give our channel a follow or share.

Connect with Mary / Botanic Flora Apothecary:

Website: https://bfapothecary22.com/

In this special presentation episode of The Ill Noise Business Playbook, host Joe Weisman shares the deeper mission behind TINBP and why local storytelling matters now more than ever.

From his background in psychology, radio, and corporate leadership… to driving Uber and eventually helping build TINBP alongside Executive Producer Neha Weisman… Joe opens up about the journey that led to creating a platform centered on authentic human connection, entrepreneurship, and community impact.

This conversation goes beyond business.

It’s about:

• why storytelling still matters

• building trust before transactions

• creating safe spaces for people to share their journeys

• supporting local businesses and neighbors

• and using media to strengthen real community connections

Joe also shares:

• how TINBP evolved from 15-minute interviews into deeper conversations

• why emotional storytelling creates stronger engagement

• how chambers and local networking helped fuel growth

• the philosophy behind TINBP community gatherings

• and why small businesses are truly the heartbeat of local communities

One of the most powerful themes throughout this presentation is the idea that every business owner has a story… and that when people feel seen, heard, and understood, communities become stronger.

Whether you’re an entrepreneur, creative, business owner, community leader, or simply someone who believes in human connection, this episode offers an inside look into the heart behind The Ill Noise Business Playbook.

⸻

📍 New episodes premiere every Tuesday at 4 PM CST

🌐 Website:

tinbp.biz

For Scott Gave, that feeling followed him into childhood and school.

“I was trying to avoid school… I thought people didn’t like me or wanted to beat me up.”

Then martial arts entered his life — and everything started to change.

Episode Overview

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Scott Gave, owner of Fit 2 Defend Academy, to talk about anxiety, identity, leadership, mentorship, and how martial arts helped him build confidence, discipline, and purpose.

This conversation isn’t just about martial arts.

It’s about:

finding confidence through challenge

learning how to lead people with influence instead of authority

and discovering purpose through growth, discipline, and community

From childhood anxiety and self-doubt to building a martial arts academy centered around character development and mentorship, Scott shares the experiences that shaped both his philosophy and his business.

The conversation also explores leadership, resilience, personal accountability, bullying, culture-building, and what it truly means to help people believe in themselves.

What Scott Is Building

Through Fit 2 Defend Academy, Scott has created more than just a martial arts gym.

He’s building an environment focused on:

• confidence-building

• self-defense

• leadership development

• accountability

• mentorship

• community

For Joedy, that moment came just weeks before the first lockdown.

“I quit my job two weeks before the first lockdown…”

What followed was uncertainty, risk, reinvention, and the decision to keep building anyway.

Episode Overview

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Joedy from Martejo Discount to talk about walking away from the corporate world, starting over during COVID, and adapting through constant change.

This conversation isn’t just about liquidation, auctions, or reselling.

It’s about:

finding a way forward during uncertainty

staying resilient when things keep changing

and trying to build something meaningful while the world shifts around you

From selling out of his garage to growing into a large operation and later having to pivot again, Joedy shares the highs, setbacks, and mindset behind continuing to push forward.

Who This Is For

This episode is for you if you:

👉 have ever wondered if you made the “wrong” decision

👉 are trying to build something on your own

👉 are navigating uncertainty in business or life

👉 believe resilience matters more than perfection

👉 miss the feeling of simpler times and real connection

💬 Have you ever had a moment where life forced you to completely pivot?

Let us know in the comments.

For Cynthia Frericks, that moment came on Mother’s Day.

“35 people showed up…”

And what followed was something bigger than a class or a business.

It was community.

Episode Overview

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Cynthia Frericks, founder of Marshmallow Moon Sound Bath, to talk about how something deeply personal turned into a space for healing and connection.

This conversation isn’t just about sound baths.

It’s about:

creating space for people to slow down

reconnecting with yourself

and building something meaningful within your community

From her early journey to the moments that shaped her path, Cynthia shares what it looks like to follow something that feels aligned—even when you don’t have it all figured out.

Who This Is For

This episode is for you if you:

👉 feel like life has been moving too fast

👉 are looking for ways to slow down and reconnect

👉 are curious about sound healing and mindfulness

👉 want to build something meaningful within your community

💬 Have you ever experienced a moment where something you created turned into something bigger than you expected?

For Kim Kozlowski, it reached a breaking point.

I was just really pushing through… I was on the edge of burnout… I would go to work and just cry.”

What followed wasn’t a sudden breakthrough.

It was a realization: 👉 there had to be something more.

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Kim from Holistic Wellness by Design to talk about what it really looks like to step away from burnout… and start building something more aligned.

But this conversation goes beyond career change.

It’s about:

listening to your body

prioritizing your own health

and learning how to show up differently — for yourself and for others

From working in the medical field through high-stress environments… to discovering mindfulness,

functional wellness, and coaching… Kim’s story is about making a shift before it’s too late.

If you’ve ever felt like you’re running on empty… this one will hit.

👇 This episode is for people who:

👉 feel burned out but don’t know what’s next

👉 are constantly putting others before themselves

👉 are curious about holistic health and root-cause wellness

👉 want to create something more aligned with their life

Through honesty, care, and lived experience, Kim shares what it looks like to move from survival… to intention.

Because sometimes the hardest moment…

For Ashley Carradus, it turned into something real.

What started as a creative outlet — designing, experimenting, bringing ideas to life — became Hey Turbo Collective… a brand rooted in expression, connection, and showing up fully as yourself.

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Ashley to talk about what it really looks like to build something from the ground up — not by chasing perfection, but by trusting your instincts and continuing to show up.

But this conversation goes beyond apparel.

It’s about what happens when you stop overthinking… and start doing.

From navigating uncertainty… to building confidence through action… to creating something people genuinely connect with — this story is about taking that first step, even when you’re not fully ready.

If you’ve ever had an idea sitting in your head… this one will hit.

👇 This episode is for the people who:

👉 have a creative idea but haven’t acted on it yet

👉 feel stuck between thinking and doing

👉 want to build something of their own

👉 believe small steps can turn into something real

Through honesty, creativity, and momentum, Ashley shows what it looks like to build something that reflects who you are.

Because sometimes it’s not about having everything figured out…

it’s about starting anyway.

💬 Let us know in the comments: What’s something you’ve been thinking about starting… but haven’t yet?

🎙️ The Ill Noise Business Playbook

This isn’t just a show

For Dr. Jing Liang, it changed everything.

What started as a path inspired by her mother’s resilience — a single parent who worked tirelessly despite pain — became something much deeper after facing her own health crisis.

In this episode of The Ill Noise Business Playbook, Dr. Liang shares how her experience as both a physician and a patient reshaped the way she sees health, pain, and healing.

But this conversation goes beyond medicine.

It’s about what happens when achievement isn’t enough… and your body forces you to listen.

From pushing through life focused only on what’s ahead… to learning self-compassion, nervous system regulation, and root-cause healing — this story is about reconnecting with yourself in a completely different way.

If you’ve ever felt like something in your body isn’t being fully understood… this one will hit.

This episode is for the people who:

👉 have been dealing with chronic pain, fatigue, or inflammation

👉 feel like they haven’t gotten real answers yet

👉 are ready to look deeper into their health and healing

👉 believe there’s more to healing than just treating symptoms

Through stories of resilience, curiosity, and transformation, Dr. Liang shows what it looks like to move beyond symptom management — and start asking why.

Because sometimes the answers aren’t just in treating pain… they’re in understanding what your body has been trying to say all along.

💬 Let us know in the comments: Have you ever felt like your body was trying to tell you something deeper?

🎙️ The Ill Noise Business Playbook Real stories. Real people. Real community.

We sit down with local business owners and community leaders to share the stories behind what they’ve built — and how they’re making an impact.

For Chris Maliszewski, it did.

What began as a deep connection to music — and a passion that stayed with him for years — became the foundation for something much bigger:

Walking Tall Movement.

In this episode of The Ill Noise Business Playbook, Chris shares how that connection evolved into a mission — one built on community, resilience, and showing up for others in a real way.

But this conversation goes beyond music.

It’s about what happens when something that once helped you… becomes something you use to help others.

If you’re someone who’s ever been shaped by an experience, a passion, or a moment that stayed with you — this story will resonate.

This episode is for the people who:

👉 have gone through something that changed them

👉 believe in showing up for others through community

👉 want to turn meaning into impact

Through stories of connection, growth, and purpose, Chris shows what it looks like to take something deeply personal — and build something that lifts others up.

Because sometimes the things that shape us the most… become the reason we show up for others

💬 Let us know in the comments:

What’s something in your life that shaped who you are today?

🎙️ The Ill Noise Business Playbook Real stories.

Real people. Real community.

We sit down with local business owners and community builders to share the stories behind what they’ve built — and how they’re making an impact.

For Erika Haggart, it did.

What began in a high school home economics class — and even led to being featured in a local newspaper — became the foundation for something much bigger:

Sucre Petit by Erika’s Bakery.

In this episode of The Ill Noise Business Playbook, Erika shares how that early spark turned into a real business — built not on hype, but on consistency, community, and doing something she truly loves.

But this conversation goes beyond baking.

It’s about what happens when you take something small and keep showing up for it.

If you’re someone building something of your own — especially from a passion, a skill, or an idea that started small — this story will resonate.

This episode is for the people who:

👉 are figuring it out as they go

👉 are building through community, not shortcuts

👉 want to create something meaningful, not just profitable

Through stories of early support, word-of-mouth growth, and the people who believed in her along the way, Erika shows what it looks like to grow something organically — and turn it into something real.

Because sometimes the things that start the smallest… end up becoming the biggest.

🍰 Learn more about Sucre Petit by Erika’s Bakery

📸 Instagram: / sucrepetitbyerikabakery

📘 Facebook: / sucrepetitbyerikasbakery

🌐 Website/Order Page: https://sucrepetitbyerika.com

Jason Wilbrandt, founder of Island Life Solar, joins The Ill Noise Business Playbook to talk about energy independence, the truth about solar, and how building real relationships can power a business just as much as electricity.

Jason shares how growing up in Illinois, playing sports, and learning the value of teamwork shaped his approach to business and life. After years of experience in different industries, he launched Island Life Solar with a simple mission:

Help homeowners understand their options and take control of their energy costs.

In this conversation with Joe, Jason explains the myths and realities around solar, how homeowners can protect themselves from rising utility rates, and why integrity matters more than making a sale.

But this episode goes deeper than energy.

It’s about community, leadership, and the satisfaction that comes from helping others move into a better position than where they started.

If you’ve ever wondered whether solar makes sense for your home — or you simply appreciate stories about people building businesses the right way — this conversation is for you.

Learn more:

https://islandlifesolar.com/

Phone: (847) 469-3192

FB: https://www.facebook.com/profile.php?id=61575216776845

IG: https://www.instagram.com/islandlifesolar/

Alex John Courtney, founder of Twice As Fit Squared in Lake Forest, Illinois, joins The Ill Noise Business Playbook to talk about discipline, strength, and building a life of purpose through fitness and mindset.

What does it really mean to build strength?

For Alex, strength goes far beyond the gym. It’s about discipline, resilience, identity, and the willingness to confront the deeper stories that shape who we become.

Alex shares the story behind the name Twice As Fit Squared, his philosophy on physical and mental discipline, and how fitness can become a vehicle for rebuilding your life.

But the conversation goes deeper.

Alex opens up about his background, his journey of discovery as an adopted twin, and how confronting personal truth helped shape the leader and coach he is today.

This conversation explores:

• finding strength through discipline

• building a healthier relationship with your body

• embracing the deeper stories that shape us

• using fitness as a foundation for life transformation

At Twice As Fit Squared, the mission isn’t just about workouts.

It’s about helping people rediscover what they are capable of — physically, mentally, and emotionally.

Sponsor

This episode of The Ill Noise Business Playbook is proudly brought to you by Laurie Urbancik of No Sugar Momma.

Laurie creates thoughtfully crafted sugar-free treats made with natural ingredients, helping people enjoy sweets while supporting a healthier lifestyle. Learn more about No Sugar Momma: https://nosugarmomma.us/

Community Connection

At 14:30 Alex gives a shoutout to Laurie Urbancik, founder of No Sugar Momma.

Laurie is also a guest on The Ill Noise Business Playbook.

About Our Guest

Alex John Courtney is the founder of Twice As Fit Squared, a personal training and fitness coaching platform dedicated to helping individuals build sustainable strength, health, and discipline. Through his coaching philosophy, Alex empowers people to take ownership of their physical well-being while developing the mindset needed to create lasting change.

Learn more about Twice As Fit Squared: https://www.twiceasfitsquared.com/ info@twiceasfitsquared.com 1361 N. Western Ave Lake Forest, IL 60045 847-416-8781

About The Ill Noise Business Playbook

The Ill Noise Business Playbook highlights the entrepreneurs, builders, and community leaders shaping the future of local business. Each week we sit down with founders and business owners to uncover the stories, lessons, and purpose behind their work.

Our mission is simple: Tell the stories of people building stronger communities. New full episodes premiere every Tuesday at 4 PM.

Connect With The Ill Noise Business Playbook Subscribe to follow more Community Builder stories. If any of this resonates with you, give our channel a follow or share. That would help a lot — sharing is caring

What began as a simple quilt made from old blue jeans turned into something much bigger — a business rooted in legacy, memory, and preserving the stories stitched into everyday life.

Brandi shares how she built Penny Lane Quilted Memories from the ground up, what it means to turn clothing into keepsakes, and how honoring people’s stories has shaped her approach to entrepreneurship.

This conversation is about more than quilts.

It’s about legacy.

It’s about heart.

It’s about building something that lasts.

🎙️ New episodes premiere every Tuesday at 4 PM.

If any of this resonates with you, give our channel a follow or share. That would help a lot — sharing is caring

📌 Connect with Brandi:

Penny Lane Quilted Memories

Email: Pennylanequiltedmemories@gmail.com

FB: https://www.facebook.com/profile.php?...

IG: instagram.com/pennylanequiltedmemories

🎙 The Ill Noise Business Playbook highlights local entrepreneurs, community builders, and business owners who are shaping the future of our neighborhoods.

New episodes air every Tuesday at 4 PM.

If this episode resonates with you, share it with a business owner who needs to hear this.

And instead of playing it safe… they built something.

In this episode of The Ill Noise Business Playbook, Natalia shares her journey of launching Tadam Tech, building confidence in a new country, and deciding to start a commercial service business from the ground up.

This is a story about courage, growth, and becoming a true community builder.

About Natalia & Tadam Tech

Tadam Tech works exclusively with commercial businesses — including restaurants and retail shops — specializing in commercial equipment and HVAC services. They do not service residential or home appliances.

In addition to her work with Tadam Tech, Natalia also provides HR consulting services and recruiting, supporting businesses with people strategy, structure, and growth.

To connect with Natalia or learn more about her services:

Phone: (331) 308-4899

Email: natalia.gruzdova.hr@gmail.com

Website: https://tadamtech-appliance.com/

LinkedIn: / natalia-gruzdova-8325916

🎙 The Ill Noise Business Playbook highlights local entrepreneurs, community builders,

and business owners who are shaping the future of our neighborhoods.

New episodes air every Tuesday at 4 PM. If this episode resonates with you, share it with a business owner who needs to hear this.

From navigating personal setbacks to continuing to grow his business, Sam shares the mindset shifts and lessons that have shaped his journey.

This conversation explores:

• Overcoming unexpected challenges

• Leadership under pressure

• Staying steady when things feel unstable

• Building something meaningful despite setbacks

The Ill Noise Business Playbook documents the people building our community in real time.

If this conversation resonates with you, consider sharing it with someone building something meaningful.

To connect with Sam:

Phone: (331) 454-8327

Email: svargas@adsalarm.com

Website: adsalarm.com

Sound Bites

"I love to connect with people."

"We're all just people."

"I felt like a good thing I did."

🔔 About The Ill Noise Business Playbook

The Ill Noise Business Playbook is a human-centered, community-driven interview series spotlighting real people, real stories, and the journeys behind local businesses and leaders building with intention.

If this story resonates with you, give the episode a like, leave a comment, or share it with someone who might need to hear it. That truly helps us continue spotlighting stories like this.

📺 Subscribe for more conversations about purpose, community, and legacy.

👉 tinbp.biz

Our Partner

We’re proud to partner with Byte Outfitters, the web designers helping us build our digital home at tinbp.biz — a true Power Partner in our community.

Learn more: https://byteoutfitters.com/

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Danny and Maggie Orlando of DAMO BBQ to explore the energy, personality, and partnership behind their growing food truck business. What they’ve built isn’t just about smoked meats or menus — it’s about connection, community, and showing up fully for the people they serve.

Through conversation and storytelling, Joe creates space for Danny and Maggie to share what drives their work, how their dynamic shapes the customer experience, and why small business success is often rooted in authenticity rather than strategy alone.

This is not a story about recipes or restaurant metrics. It’s a story about presence, partnership, and community impact.

🎥 In this episode:

🔥 The dynamic behind DAMO BBQ

🔥 Building a small business through genuine connection

🔥 Creating memorable food truck experiences

🔥 The role personality plays in entrepreneurship

🔥 Why community matters as much as cuisine

Do you want an amazing BBQ experience? Contact DAMO BBQ:

Phone: (630) 688-9870

Website: https://www.damobbq.com/

Facebook: / damobbq

Instagram: / damobbq

Sound Bites

"We want Damo, of course, Damo."

"It's more about a culture really."

"This is a big leap of faith."

🔔 About The Ill Noise Business Playbook

The Ill Noise Business Playbook is a human-centered, community-driven interview series spotlighting real people, real stories, and the journeys behind local businesses and leaders building with intention

If this story resonates with you, give the episode a like, leave a comment, or share it with someone who might need to hear it. That truly helps us continue spotlighting stories like this.

📺 Subscribe for more conversations about purpose, community, and legacy.

👉 tinbp.biz

Our Partner

We’re proud to partner with Byte Outfitters, the web designers helping us build our digital home at tinbp.biz — a true Power Partner in our community.

Learn more: https://byteoutfitters.com/

What began almost by accident soon became a calling.

In this episode of The Ill Noise Business Playbook, Laura Macella shares how she found purpose and joy in creating beauty for others through permanent jewelry — and how that passion grew into Sparkle Chic, a family-centered business that now includes her husband and daughter when she comes home from college.

This is not a story about hustle or overnight success. It’s a story about identity, timing, love, and discovering meaning in an unexpected season of life.

🎥 Watch as Laura opens up about:

✨ Finding purpose during a major life transition ✨ Turning a creative passion into something meaningful ✨ Building a business rooted in family and connection ✨ Why some of the most powerful paths begin unintentionally ✨ This is a conversation about becoming — not branding

Connect with Laura and Sparkle Chic:

Phone: (224) 806-3668

Facebook: https://www.facebook.com/profile.php?...

Instagram: / sparkle_chic_permanent_jewelry

✨ Key Takeaways from Laura’s Story

• Sometimes purpose begins in the quiet moments — when life slows down and you’re forced to ask, what’s next?

• Loving what you do isn’t a luxury — it’s a path to long-term fulfillment and sustainability.

• Growth often requires stepping beyond familiar spaces and being open to new environments.

• Being part of a community means more than serving customers — it means showing up, contributing, and belonging.

• Mastery and confidence are built through patience, repetition, and a willingness to keep practicing until it feels right.

🔔 About The Ill Noise Business Playbook

The Ill Noise Business Playbook is a human-centered, community-driven interview series spotlighting real people, real stories, and the journeys behind local businesses and leaders building with intention.

If this story resonates with you, give the episode a like, leave a comment, or share it with someone who might need to hear it.

That truly helps us continue spotlighting stories like this.

📺 Subscribe for more conversations about purpose, community, and legacy.

👉 tinbp.biz

Scott shares a grounded, people-first approach to financial planning — one rooted in trust, education, and long-term thinking rather than quick wins or fear-based selling. From understanding risk and preparation to building confidence through clarity, this conversation is about helping people make thoughtful decisions for their future.

If you’ve ever felt overwhelmed, skeptical, or unsure about financial planning, this episode offers a refreshing perspective focused on service, integrity, and steady growth.

Connect with Scott:

Phone: (708) 261-9585

https://www.newyorklife.com/agent/sse...

FB: / scott-edmiston-cfa-a4412b224

LI: https://www.facebook.com/profile.php?...

🔔 About The Ill Noise Business Playbook

The Ill Noise Business Playbook is a human-centered, community-driven interview series spotlighting real people, real stories, and the journeys behind local businesses and leaders building with intention.

If this story resonates with you, give the episode a like, leave a comment, or share it with someone who might need to hear it. That truly helps us continue spotlighting stories like this.

📺 Subscribe for more conversations about purpose, community, and legacy.

👉 tinbp.biz

Our Partner We’re proud to partner with Byte Outfitters, the web designers helping us build our digital home at tinbp.biz — a true Power Partner in our community. Learn more: https://byteoutfitters.com/

In this Season 2 opener, Joe Weisman sits down with Foles to explore the journey behind A Dog’s Way — how she left a stable career during the pandemic to answer an intuitive pull toward working with dogs. Inspired by Cesar Millan’s philosophy and a deep belief that dogs reflect our own energy, Foles built an approach that goes far beyond basic obedience. For her, it’s about leadership, mindset, and the powerful human-animal connection.

Together, Joe and Foles dive into:

• Discovering purpose through an unlikely path

• The difference between dog training and dog psychology

• Why owner energy changes dog behavior

• Building a business through word of mouth and trust

• Lessons learned from bites, setbacks, and breakthroughs

• Supporting rescues and fosters through leadership training

This episode is for dog lovers, entrepreneurs, and anyone learning to trust their intuition and lead with heart.

📌 What You’ll Learn

✨ How dogs mirror human energy — and how to shift it

🤝 Building a values-driven business without a roadmap

🐾 The power of calm leadership with reactive dogs

💡 Why dog psychology goes deeper than commands

🔑 How community and rescue work create lasting impact

Connect with Foles & A Dog’s Way

📍 Wisconsin * Illinois

🐶 Dog Behavior Training & In-Home Sitting

👉 https://www.adogswaynbi.com/

👉 / adogswaynbi

👉 / adogswaynbi

🔔 About The Ill Noise Business Playbook

The Ill Noise Business Playbook is a human-centered, community-driven interview series spotlighting real people, real stories, and the journeys behind local businesses and leaders building with intention.

If this story resonates with you, give the episode a like, leave a comment, or share it with someone who might need to hear it.

That truly helps us continue spotlighting stories like this.

📺 Subscribe for more conversations about purpose, community, and legacy.

👉 tinbp.biz

Our Partner

We’re proud to partner with Byte Outfitters, the web designers helping us build our digital home at tinbp.biz — a true Power Partner in our community.

Learn more: https://byteoutfitters.com/

Discover insights on: ⚽ Building Strong Youth Programs: Creating a positive and growth-focused environment. 🏃‍♂️ Player Development: Helping kids find the right fit and thrive in their sport. 🤝 Teamwork & Sportsmanship: Teaching values that extend beyond the field. 🌟 Community Impact: Why youth sports matter to local culture and identity. 🧠 Coaching Philosophy: Navigating challenges and fostering resilience in athletes. 📈 Growth of Fox Valley Bayern: Highlights from a thriving local soccer club.

🚨 Fox Valley Bayern is holding tryouts next week! If you have a young athlete looking to grow in a competitive yet supportive environment, this is the perfect opportunity to get involved.

Whether you're a coach, parent, or supporter of youth sports, this conversation offers a powerful look into mentorship, leadership, and community-driven athletics.

📌 Connect with Fox Valley Bayern:

https://www.foxvalleybayernmunich.com/

/ foxvalleybayern

🔔 Subscribe for more interviews with local business leaders: / @theillnoisebusinessplaybook

👍 Like & Comment to support the show!

In this conversation, we explore:

• Overcoming self-doubt and fear of starting over

• Building loyal customers through hands-on sampling

• Navigating trends in the clean-food industry

• Staying grounded in values while scaling a mission-driven brand

This episode is for entrepreneurs, wellness seekers, and anyone inspired by businesses built with heart and intention.

🎁 EXCLUSIVE OFFER

Use code TINBP to receive 25% off your first order with Duck A Diet.

👉 Visit: https://duckadiet.com

💛 Paid Sponsorship Disclosure This episode is sponsored by Duck A Diet — helping individuals create sustainable, healthier lifestyles through mindful nutrition and intentional eating. 👉 Learn more: https://duckadiet.com/

Valued Partner:

Byte Outfitters Website designers helping build our home at tinbp.biz https://byteoutfitters.com/

📌 What You’ll Learn

✨ Turning a health crisis into a business vision 🤝

How trust is built through taste and transparency

💡 Creating clean treats without compromise

🔑 Why community stories fuel long-term purpose

🔗 Connect with Laurie – No Sugar Momma

Website: https://www.nosugarmomma.us

Facebook: / nosugarmommaofficial

Instagram: / nosugarmommaofficial

LinkedIn: / nosugarmommaofficial

🧠 About the Show The Ill Noise Business Playbook amplifies authentic stories from the heartbeat of the economy — small businesses, creators, and changemakers building with integrity. Subscribe for more inspiring conversations: https://tinbp.biz

👉 Hear how Kent:

💼 Took the leap from corporate to self-employed

🌐 Built a business through networking and word-of-mouth

🧠 Navigates the rise of AI in the web design space

🤝 Prioritizes client relationships and long-term trust

🏆 Shares a client win that shows how far great service can go

📈 Stays flexible and future-focused in a shifting digital landscape

Whether you're a startup founder, digital creative, or just love hearing real stories of local business hustle, this one's full of practical wisdom and entrepreneurial heart. 🛠️ Connect with Kent Smith: www.ByteOutfitters.com (847) 707-6017 kent@byteoutfitters.com

In this episode of The Ill Noise Business Playbook, host Joe Weisman sits down with Kate, owner of Eastside Café Coffee & Wine Bar in Dundee, Illinois, to explore what it really takes to build a community-driven small business.

From the early days of creating a welcoming space to navigating the uncertainty of the pandemic, Kate shares how Eastside survived by leaning into creativity, adaptability, and the people who showed up when it mattered most.

This conversation goes beyond coffee. It’s about relationships, resilience, and the moment you realize your business has become something bigger than you ever imagined.

In this episode, you’ll learn:

• How Eastside Café grew from an idea into a community gathering place • Why genuine connection beats traditional marketing • How community support sustained the business through COVID • The pivots that helped keep the doors open • Why relationships matter just as much as the product • How Kate balances ownership, family, and long hours

If you’re a small business owner, aspiring entrepreneur, or someone who believes in supporting local, this episode is a reminder that success is built one person at a time.

Connect with Kate & Eastside Café Coffee & Wine Bar

🌐 https://eastsidedundee.com/

📍 311-A Barrington Ave, East Dundee, IL

📞 224-760-6192

📘 Facebook: / eastsidecafedundee

📸 Instagram: / eastsidecafedundee

About The Ill Noise Business Playbook We believe in real stories over perfect ones. TINBP gives a voice to entrepreneurs and community builders — the heartbeat of the local economy. Subscribe for more conversations like this. 👉 tinbp.biz

This is a powerful lesson in entrepreneurial spirit, highlighting how smart technology and an unwavering focus on the customer experience can turn a local gathering spot into a thriving community hub. This chat with Jimmi is a perfect blend of business wisdom and genuine community love—a true recipe for reciprocal inspiration!

PAID SPONSORSHIP DISCLOSURE: This episode is sponsored by Leticia Padilla of Real Finance Group. Thank you for supporting The Ill Noise Business Playbook and our mission!

Meet Our Partners

⭐ Featured Sponsor: Real Finance Group, we are thrilled to be partnered with Leticia Padilla and Real Finance Group! Leticia's segment in this episode focuses on the difference between the Hustler mindset and the CEO mindset—essential knowledge for building financial integrity and a resilient business structure. Leticia is a true Power Partner in our community! To take the next step in mastering your business finances, visit their website: https://www.realfinancegroup.com/

⭐ Valued Partner: Byte Outfitters We are proud to be in partnership with Byte Outfitters, the website designers who are helping us build our online presence at tinbp.biz. They are a fellow small business and a true Power Partner in our community! To see how they can help your business, visit their website: https://byteoutfitters.com/

In this episode, you’ll learn:

✔️ The driving vision behind creating a "one-stop shop for food, drinks, and entertainment".

✔️ Strategies to combat common small business challenges like maintaining consistent foot traffic.

✔️ Why a local business should set trends rather than chase them.

✔️ How leveraging technology and community events drives customer base growth.

✔️ The importance of providing a truly memorable experience.

Connect with Brewhaus 31:

Visit them at: 1320 S Main St, Algonquin, IL 60102

Website: brewhaus31.com/

Facebook: facebook.com/brewhaus31

Instagram: instagram.com/brewhaus31

About The Ill Noise Business Playbook We believe in the importance of not being perfect, empowering content creators and businesses to share their authentic stories. We are the heartbeat of the economy, giving a voice to the voiceless. Subscribe for more inspiring business insights! tinbp.biz

Fatima reveals her strategies for building lasting relationships, overcoming business challenges, and embracing future trends like AI. This episode is a must-watch for any entrepreneur who believes that success is built on genuine connection and a commitment to helping others.

What you'll learn in this episode: A Journey of Bold Moves: How an "all-in" philosophy led Fatima to a new industry.

The Power of Connections: Why coffee dates and lunches are key to business growth.

Overcoming Obstacles: Fatima's strategies for navigating business challenges.

The Future of Promo: How AI is shaping the promotional products industry.

The Emotional Impact: The memorable stories behind her work.

Find Fatima & Fully Promoted: Website: https://fullypromoted.com/locations/s...

Facebook: / fullypromotedschaumburg

Instagram: / usmfat16

LinkedIn: / fatima-deenaz-0b2141117

Our Sponsor We are proud to be in partnership with Byte Outfitters, the website designers who are helping us build our online presence at tinbp.biz. They are a fellow small business and a true Power Partner in our community. To see how they can help your business, visit their website at https://byteoutfitters.com/.

Dr. Charly shares her inspiring journey in establishing Unique Health Now, a practice built on the powerful idea of moving beyond rushed appointments to prioritize deep patient relationships and personalized care.

The conversation explores the crucial challenges of launching a medical business with a non-traditional model, the importance of effective community engagement in the health space, and her compelling vision for the future of healthcare (where Joe notes she offers "healthcare through a different lens"). They also discuss how Dr. Charly is actively leading wellness events aimed at educating and empowering the community to take control of their health.

This is a must-listen for anyone seeking a more human and personalized healthcare experience, or for entrepreneurs who want to build a mission-driven business focused on lasting human connection and impact.

What you'll learn in this episode:

✨ The Concierge Model: Dr. Charly shares the unique challenges and huge rewards of launching a medical business with a non-traditional, direct-to-patient approach.

🤝 The Patient-First Mandate: Insights into how Dr. Charly creates strong, lasting patient relationships and builds a community around personalized care that goes beyond a standard 10-minute appointment.

💡 Healthcare Through a Different Lens: A deep dive into her compelling vision for the future of healthcare, focusing on wellness, prevention, and proactive patient education (where Joe notes she offers "healthcare through a different lens").

🔑 Community Wellness: Learn how Dr. Charly uses upcoming health and wellness events to engage and empower the community to take control of their health.

This is a must-listen for anyone seeking a more human and personalized healthcare experience, or for entrepreneurs who want to build a mission-driven business focused on lasting human connection and impact.

To connect with Dr. Charly and Unique Health Now:

Website: https://uniquehealthnow.com/

Phone: (224) 212-0205

Facebook: https://www.facebook.com/profile.php?...

Instagram: / uniquehealthnow

Dr. Modi shares profound insights from her journey, navigating the intricate landscape of running a thriving dental business. Her story highlights the paramount importance of prioritizing patient care and building a robust customer base through genuine satisfaction and deep community engagement. She candidly discusses the unique challenges small businesses face, especially in the healthcare sector, and reveals how her strategic approach has cultivated success.

In this insightful conversation, Joe and Dr. Modi explore the cutting edge of technology in modern dentistry, examining how it's not just a tool but a powerful force for enhanced care and efficiency. Dr. Modi also shares inspiring success stories that powerfully showcase the transformative impact of dedicated dental work on her patients' lives. This episode is a 'goldmine' of wisdom for any entrepreneur or healthcare professional aspiring to build a truly impactful and patient-centric business.

🔥 In this episode, you’ll learn:

✔️ Dr. Rima Modi's insights into running and growing a modern dental practice

✔️ The fundamental importance of building strong patient relationships and prioritizing their care

✔️ How to navigate the unique challenges of small business ownership in the healthcare industry

✔️ The transformative role of cutting-edge technology in contemporary dentistry

✔️ Strategies for building a loyal customer base through patient satisfaction and community engagement

✔️ Inspiring success stories that illustrate the profound power of dedicated dental care

Contact Dr. Modi or Dental Symphony:

Phone: (847) 474-9533

Email: office@thedentalsymphony.com

Website: www.thedentalsymphony.com

Facebook: https://www.facebook.com/profile.php?...

Instagram: / thedentalsymphony

In this conversation, Kat and Joe dive deep into the challenges faced in the restoration sector, strategies for driving customer growth, and what the future holds for businesses in this space. Kat also shares inspiring success stories that highlight the impact of community engagement and the importance of helping others during emergencies.

🔥 In this episode, you’ll learn:

✔️ ProTech Restoration's mission and values

✔️ How to overcome challenges in the restoration industry

✔️ Effective strategies for customer growth

✔️ The importance of community engagement in business success

✔️ Insights into future trends in the restoration industry

Contact Kat or Pro Tech Restoration for more information:

Website: https://protechdki.com/

Phone: (312) 800-1734 or (224) 208-8387

Address: 1390 Howard St, Elk Grove Village, IL

Email: info@protechdki.com

Doug shares his personal journey into the catering industry and the bold strategies that helped them overcome the monumental challenges of the COVID-19 pandemic. He provides a masterclass on customer acquisition, shares how they stay ahead of industry trends, and emphasizes the powerful role of making people happy through food. You'll also discover the joy and satisfaction that comes with crafting a perfect event, as Doug reflects on some of his most memorable moments, including the true joy of catering a wedding.

What you'll learn in this episode: From Passion to Profession: Doug's journey into the catering world and his dedication to the art of hospitality.

Resilience in Crisis: How Tasty Catering navigated the challenges of the pandemic to emerge even stronger.

The Recipe for Growth: Key strategies for customer acquisition and adapting to industry shifts.

The Heart of Hospitality: Why making people happy through food is the most rewarding part of the job.

To connect with Doug or Tasty Catering:

www.tastycatering.com

FB: / tastycatering

IG: / tasty_catering

LI: / tasty_catering

About The Ill Noise Business Playbook Welcome to The Ill Noise Business Playbook, We provide honest, actionable business insights and create a community that passionately supports the underdog. If that resonates with you, you've found your home. Subscribe and become part of the movement! tinbp.biz

Our Partner We are proud to be in partnership with Byte Outfitters, the website designers who are helping us build our online presence at tinbp.biz. They are a fellow small business and a true Power Partner in our community! To see how they can help your business, visit their website at https://byteoutfitters.com/.

Dayna shares her incredible insights on the importance of family, the nuanced challenges of business growth in today's landscape, and the indispensable role of strategic networking in building lasting relationships. Her story takes us through Red Caffeine's forward-thinking approach, particularly their embrace of future trends and the powerful integration of AI into their strategies. Dayna also reflects on her unique personal journey, from her early career in hairdressing to becoming a leading voice in marketing and growth advisory. This conversation shines a light on the significance of deep community engagement and offers a powerful message on empowering women in fields that have traditionally been male-dominated. Dayna's practical wisdom and vibrant perspective make this a must-listen for anyone looking to scale their ambitions!

🔥 In this episode, you’ll learn:

✔️ The vital connection between family values and navigating business growth

✔️ How strategic networking can be a game-changer for building powerful business relationships

✔️ Red Caffeine's innovative approach to integrating AI for future-proof growth

✔️ Dayna's inspiring career pivot and what it taught her about adaptability

✔️ The profound impact of authentic community engagement on business success

✔️ Why empowering women in business is crucial for industry evolution

Want to connect with Dayna and Red Caffeine?

Red Caffeine: redcaffeine.com

Dayna's LinkedIn: linkedin.com/in/daynakramer

About The Ill Noise Business Playbook: We believe in the importance of not being perfect, empowering content creators and businesses to share their authentic stories. We are the heartbeat of the economy, giving a voice to the voiceless. Subscribe for more inspiring business insights! tinbp.biz

Julie’s journey spans decades — from touring as a massage therapist and working at the Bellagio in Las Vegas, to returning home to the Fox River and rebuilding her business through uncertainty, loss, and reinvention. In this episode, she opens up about treating business as a spiritual practice, navigating COVID, and creating a space where people feel truly seen and supported.

In this conversation, Julie talks about:

🔥 Leaving Vegas and finding her way back home 🛠 Reinventing her business during one of the hardest seasons

🤝 Building trust through consistency, care, and community

🌿 Treating business as a spiritual practice

💛 Holding space for people on both their best and hardest days

This episode is a reminder that sustainable growth doesn’t come from hustle alone — it comes from integrity, consistency, and showing up for people when it matters most.

📍 Learn more about Fox River Med Spa:

https://foxriverspa.com/

📞 (224) 241-8489

Facebook: / foxriverspa2

Instagram: / foxrivermedspa

🎥 Whether you’re a business owner, wellness professional, or someone navigating a season of change, this conversation offers insight, perspective, and heart.