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    <description><![CDATA[<p><strong>The Healthcare GTM Show</strong> is Ampliz's flagship podcast dedicated to exploring the strategies, innovations, and conversations driving growth across the healthcare industry. In each episode, we bring together healthcare leaders, founders, marketers, investors, and industry experts to share practical insights on go-to-market (GTM) strategies, healthcare marketing, sales, data, digital transformation, community building, and emerging industry trends.</p><p>Rather than focusing on theory, the show highlights real-world experiences, success stories, and actionable lessons from professionals who are actively shaping the future of healthcare. Whether you're building a healthcare startup, leading a GTM team, or looking to stay ahead of industry trends, <strong>The Healthcare GTM Show</strong> offers valuable perspectives to help you navigate the evolving healthcare landscape.</p><p>At Ampliz, we believe meaningful conversations drive meaningful innovation. Through this podcast, our goal is to connect the healthcare ecosystem, inspire new ideas, and empower organizations to grow through knowledge, collaboration, and strategic insights.</p><p><strong>Want to hear more conversations with healthcare leaders? Explore <em>The Healthcare GTM Show</em> playlist using the link below and stay updated with our latest episodes.</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://youtube.com/playlist?list=PLRKispzA3CaI&amp;si=QT3n-B_e_q34n_VX"><strong>https://youtube.com/playlist?list=PLRKispzA3CaI&amp;si=QT3n-B_e_q34n_VX</strong></a></p>]]></description>
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      <title><![CDATA[The Healthcare GTM Show by Ampliz : Episode 2 Featuring Charu Lata | Performance Marketing Expert]]></title>
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      <description><![CDATA[<p>In this episode of The Healthcare GTM Show, Shuvasmita Nanda, Growth Partner at Ampliz, sits down with Charu — a performance marketer with 12+ years of experience across healthcare, D2C, and healthtech marketing.  </p><p>From fake growth metrics and poor funnel nurturing to landing page optimization, targeting mistakes, and healthcare ad inefficiencies — this conversation breaks down why many healthcare companies generate leads but still fail to convert revenue.  </p><p>If you work in healthcare marketing, healthcare SaaS, GTM, RevOps, demand generation, or paid acquisition — this episode is packed with practical insights.  </p><p>In this conversation: </p><p>• Why low cost-per-install often doesn’t translate into revenue </p><p>• The biggest healthcare marketing mistakes teams still make </p><p>• Why most companies ignore the bottom two funnels </p><p>• How poor landing pages quietly destroy conversion rates </p><p>• Why healthcare marketing requires trust, proof, and nurturing </p><p>• The importance of campaign audits, keyword structure, and CRO </p><p>• Why quality leads matter more than cheap leads • The future of GEO (Generative Engine Optimization) in healthcare marketing</p><p></p><p>Watch Full Episode: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=9fmpQg7kC6E">Ampliz GTM SHOW</a></p>]]></description>
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