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    <title><![CDATA[The China Playbook for SME Leaders]]></title>
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    <description><![CDATA[<p>China represents the defining commercial opportunity of the century, but for SMEs, navigating its complexities can be challenging. This three-part podcast series provides senior SME leaders with a practical, no-nonsense roadmap for doing business in China, without the need for a substantial McKinsey budget:</p><p></p><ol><li>Decoding China: Seeing the market as it is</li><li>Market entry: Vetting partners</li><li>Operations: Culture, IP and resilience.</li></ol><p></p><p><strong>AI disclosure</strong>: This podcast series was created using AI and is based on the original book of the same name.</p>]]></description>
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    <copyright><![CDATA[Niels Boje Lund]]></copyright>
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      <title><![CDATA[Trailer | The China brief | SMEs need a new playbook]]></title>
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      <description><![CDATA[<p>Most SME strategies for China are 15 years out of date. In this introductory piece, the podcast outlines a pragmatic approach to the world's most sophisticated consumer market. Moving beyond the cheap labour myth, we focus on the strategic competence required for modern success.</p><p>AI disclosure: This podcast series was created using AI and is based on the original book of the same name.</p>]]></description>
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      <title><![CDATA[Episode 01 | Decoding China | Seeing the market as it really is]]></title>
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      <description><![CDATA[<p>Forget the cheap labor myths. In this deep dive, we explore the digital infrastructure and middle-class dynamics setting the global pace. Learn why your current assumptions might be your biggest risk.</p><p>AI disclosure: This podcast series was created using AI and is based on the original book of the same name.</p>]]></description>
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      <title><![CDATA[Episode 02 | Entry strategy | Vetting partners and legal entities]]></title>
      <itunes:title><![CDATA[Episode 02 | Entry strategy | Vetting partners and legal entities]]></itunes:title>
      <description><![CDATA[<p>How do you choose the right vehicle for your risk appetite? We discuss vetting local partners, choosing legal structures, and the no-nonsense steps to establishing a secure footprint in China.</p><p>AI disclosure: This podcast series was created using AI and is based on the original book of the same name.</p><p></p>]]></description>
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      <title><![CDATA[Episode 03 | Operations | Culture, IP, and strategic resilience]]></title>
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      <description><![CDATA[<p>The unwritten rules of doing business. This final part covers protecting your intellectual property, building high-performance teams, and maintaining resilience in a shifting geopolitical climate.</p><p>AI disclosure: This podcast series was created using AI and is based on the original book of the same name.</p>]]></description>
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