<![CDATA[Delivering Value from Robotic Automation at Scale within Enterprise Organizations]]> https://rss.com/podcasts/softbankroboticsamerica Robotics has become a strategic operating capability for many organizations looking to improve productivity, consistency, quality, labor efficiency, customer experience, and workforce operations.

However, few organizations have achieved successful, enterprise scale robotic deployments. Best run operations choose to partner with SoftBank Robotics America to optimize their technology investments. Why?

With over 10 years of deployment experience, SoftBank Robotics America knows that technology matters, but real value comes from making robotics and physical AI work reliably, measurably and at scale inside complex operations. That is where customers see better economics, better performance, and better experiences for their teams and customers.

This series brings together the voices of senior leaders at SoftBank Robotics America who are responsible for shaping the future of operations. Get the inside track on how the company has become a trusted partner for delivering value at scale, with robotic automation and physical AI orchestration.

Beyond the inside track, the leaders share insights, discuss emerging trends, and expand on real-world business outcomes, enabling listeners to gain practical perspectives on building resilient, high performing and best run operations that deliver durable business value.

Whether you are exploring automation for the first time or leading transformation at scale, this Leadership Series provides a unique perspective on topics that are shifting the market and shaping the next generation of operations for many industries.

]]> RSS.com 2026.907.134739 Wed, 23 Sep 2026 23:20:01 GMT en 1937f73a-635e-5bb2-8c86-f23a69f0ffff https://media.rss.com/softbankroboticsamerica/podcast_cover_20260916_174732_e9219b57c3cdd22c93e5d13d05459a72.jpg Delivering Value from Robotic Automation at Scale within Enterprise Organizations https://rss.com/podcasts/softbankroboticsamerica no Copyright (c) 2026 SoftBank Robotics America, Inc. All rights reserved. SoftBank Robotics America SoftBank Robotics America false episodic podcast false <![CDATA[The Value of the AI Orchestrator - Part 1, with Brady Watkins, President and GM]]> The level of investment in AI and robotics is happening at an unprecedented rate, and the market is demanding to see real returns on that value.

Why do some investments turn into durable programs while others seem to fail out of the gate?

Starting with the vision of its leader, Brady Watkins, President and GM of SoftBank Robotics America, speaks openly about how he has built a team, chosen partnerships, and led the organization to define meaningful value that ultimately benefits humanity. He also discusses how this has led to longevity in an industry that is riddled with failed startups.

Hear how Watkins has led the organization to become one of the most successful AI Robotic Orchestrators in the United States.

Discussion Highlights: Part 1

01:10: Brady Watkins Background and Introduction

06:00: Human and Robotic Interaction: Lessons Learned

08:28: Designing for Business Outcomes

12:32: What is an AI Orchestrator?

16:58: Where Digital meets Physical: The Opportunity

20:25: Walking the Talk on Partnership

23:31: The Evolution of the AI Orchestrator: What’s Next

26:39: Creating Durable Business Value

31:59: The AI Orchestrator is a Trusted Partner

]]> https://rss.com/podcasts/softbankroboticsamerica/3159486 14d651a6-a43b-4bbf-81f2-81202ddff958 2059 full 7 7 Fri, 18 Sep 2026 12:26:28 GMT false false