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      <title><![CDATA[MasterClass on The Brand Called YOU: Practical tips on personal branding]]></title>
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      <description><![CDATA[<p>In our 9th SM Masterclass session, we featured Ms. Michelle Leslie K. Llanos, Vice President for Visayas Operations, She shared some tips on how to build your personal brand.</p>]]></description>
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      <description><![CDATA[<p>In our 8th SM Masterclass session, we featured Mr. Chito V. Bauzon, Assistant Vice President for Sustainability, Resilience, Corporate Social Responsibility, and CSR Marketing. He shared some of the best practices of SM Supermalls in achieving Sustainable Development.</p>]]></description>
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      <description><![CDATA[<p>For our 7th SM Masterclass session, we featured <strong>Mr. Junias M. Eusebio, SM Supermalls Assistant Vice President for North Operations.</strong> In his talk, he shared some of the best practices on how we can learn from millennials and maximize their skills to create new and fresh concepts for the business.</p>]]></description>
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      <title><![CDATA[MasterClass on InnovAsian: Implementing Innovation in Asian Retail Industry]]></title>
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      <description><![CDATA[<p>In our 5th Masterclass session, <strong>Mr. Chivas V. Alejo, SM Supermalls Senior Assistant Vice President for Special Projects on Innovation and Work Optimization,</strong> shared with us some of the best innovative practices in Asian malls and practical tips on how to implement innovation. Here are his top 10 tips on implementing innovation.</p>]]></description>
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      <description><![CDATA[<p>In our 4th Masterclass session featuring <strong>Ms. Mitch V. So, SM Supermalls Vice President for Global Brands,</strong> talked about how to think global and act local or in other words, how to be “G/local”. In her session, she gave insights and tips on how we can work with global brands and deliver the “Global Feel x Local Flair” inside SM Supermalls.</p>]]></description>
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      <description><![CDATA[<p>In our 3rd Masterclass session, <strong>Mr. Gino C. Borromeo, SM Supermalls Vice President for Corporate Strategy</strong>, shared some tips on how to stay on top of retail trends and he also talked about the future of the malls in a world where digital commerce is growing fast. </p>]]></description>
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      <description><![CDATA[<p>In our 2nd Masterclass, <strong>Mr. Laurence L. Cua, Vice President for SM Datalabs and SM Malls Digital,</strong> discussed how digital transformation should look like for companies and how they can start their journey to digitalization.</p>]]></description>
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      <title><![CDATA[MasterClass on Driving Meaningful Conversation]]></title>
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      <description><![CDATA[<p>An excerpt from the Masterclass of Ms. Regina T. Katigbak, Asst. Vice President for Leasing Strategy & Operations of SM Supermalls and ICF Associate Certified Coach.</p>]]></description>
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