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    <title><![CDATA[Running It ]]></title>
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    <description><![CDATA[<p><strong>Running It</strong></p><p><em>Running It</em> is a series of real, on-the-go thoughts recorded while I’m out running.</p><p>Most of my best ideas, business decisions, and reflections don’t happen sitting at a desk — they happen when I’m moving. This series captures those moments as they come.</p><p>Each episode is short, direct, and unfiltered, covering topics like business, mindset, motivation, discipline, leadership, and personal growth.</p><p>Because at the end of the day, we’re all running something.</p><p>A business, a home, ideas, growth, decisions… life.</p><p>And whatever your <em>it</em> is — you’re running it.</p><p>Hosted by Ozge McAree, CEO and Co-Founder of IHS Hygiene &amp; Premium Scenting.</p>]]></description>
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    <copyright><![CDATA[© 2026 Ozge McAree ]]></copyright>
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      <title><![CDATA[Why Your Best Meetings Shouldn’t Happen in a Boardroom]]></title>
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      <description><![CDATA[<p>Some of the best conversations I’ve ever had in business didn’t happen in a boardroom.</p><p>They happened walking side by side with someone.</p><p>In Episode 3 of Running It, Ozge McAree talks about:</p><p>– walking meetings</p><p>– communication and connection</p><p>– leadership and sales psychology</p><p>– why people open up more outside the office</p><p>– movement, clarity and human behaviour</p><p>– why some of our best thinking happens away from the desk</p><p>There’s also actual science behind why people think differently when they’re moving.</p><p>A conversation about business, people, communication and creating environments where better conversations can happen.</p>]]></description>
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      <title><![CDATA[You’re Not Lazy — You’re Waiting for a Feeling]]></title>
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      <description><![CDATA[<p>Most of us aren’t actually waiting for the right time.</p><p>We’re waiting for the right feeling.</p><p>In Episode 2 of <em>Running It</em>, Ozge McAree talks about procrastination, motivation, discipline, confidence, momentum, and why so many of us delay the very things we know we should be doing.</p><p>From business and sales to fitness, habits and everyday life, Ozge shares why motivation usually doesn’t come before action — it comes after it.</p><p>This episode explores:</p><ul><li>why procrastination is often linked to discomfort and uncertainty</li><li>how discipline eventually turns into habit</li><li>why confidence is built through action</li><li>how momentum changes everything</li><li>and why waiting for the perfect feeling can keep you stuck for years</li></ul><p>Because sometimes the biggest thing standing between where you are and where you want to be… is simply starting.</p>]]></description>
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      <title><![CDATA[No One Ever Said: "This Place Smells Amazing ... I want to Leave." ]]></title>
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      <description><![CDATA[<p>Most businesses spend a fortune on how a space looks.</p><p>Very few think about how it feels.</p><p>In <strong>Episode 1 of <em>Running It</em>,</strong> Ozge McAree talks about first impressions, scent, memory, emotion, and why people often decide how they feel about a business before a single word is spoken.</p><p>From luxury hotels and corporate lobbies to clubs, clinics, gyms, retail stores and commercial spaces, Ozge shares real stories from the world of hygiene and premium scenting — and why scent has become one of the most powerful, overlooked parts of customer experience and branding.</p><p>This isn’t about candles or air fresheners.</p><p>It’s about psychology.</p><p>Because people might forget what they saw… but they rarely forget how a place made them feel.</p><p>And as Ozge says:</p><p>“No one ever walks into a place, says it smells amazing… and wants to leave.”</p><p>Then underneath, add this final line:</p><p>Follow Running It on Spotify and Apple Podcasts for new weekly episodes on business, mindset, leadership, human behaviour, sales, performance, branding and the lessons learned while building a business in the real world.</p>]]></description>
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