Most marketing advice is addition. Add a channel, add a content pillar, add another sequence. Almost nobody tells you what to take out.

A thread on r/DigitalMarketing asked the opposite question: what did you deliberately stop doing, and what happened to your results? This episode walks through the answers, plus one of my own.

What I cover:

- Why retargeting everyone who visits your site wastes budget, and what to target instead

- Vanity metrics, and how to connect every number you report to pipeline

- The cost of editing live campaigns every day

- Channel sprawl, and why two channels that produce beat six you maintain

- Publishing on a fixed schedule when you have nothing to say

- Vague landing page openers and content that never mentions the product

- Why the biggest discount can bring in your lowest value subscribers

- Using AI agents for specialist tasks, and the mistake of pointing the time saved at producing more

- How to run a subtraction audit on your own marketing in an afternoon

Mentioned in this episode:

Original Reddit thread: https://www.reddit.com/r/DigitalMarketing/comments/1wuz0jg/whats_something_you_stopped_doing_in_your/

GA4 and GTM setups I use for B2B clients: https://blogs.findingcities.in/ga4-gtm-setups-i-actually-use-for-b2b-clients/

Integrating AI into your SEO process: https://blogs.findingcities.in/ai-seo-automation/

Full written version: https://blogs.findingcities.in/marketing-mistakes-to-avoid/

I am Reuben Noronha, a B2B marketing consultant based in the UAE. More at https://reuben.findingcities.in

I am a B2B marketing consultant, not an accountant. This episode is about what happened when I prepared and filed my own corporate tax return using AI instead of handing it to a consultant and an auditor.

I walk through the tools I used, what the AI genuinely handled well, and the checks I ran before anything went near the tax portal. That review process is the part that matters most, so I spend real time on it.

In this episode:

- Why I decided to do the filing myself this year

- The stack: Zoho Books connected to Claude, with EmaraTax for submission

- Where AI saved the most time: expense categorisation and catching my own inconsistencies

- The checks I ran, including why everything had to tie back to the trial balance

- Keeping a clear line between reading my books and writing to them

- What to do if connecting your financial data to a cloud service makes you uncomfortable, and why model size matters if you go local

- Where my own judgment still had to do the work

Read the full write up: https://blogs.findingcities.in/ai-accounting-uae-corporate-tax-return

If you are thinking about setting something like this up, for your books or anywhere else in your operations, get in touch at https://reuben.findingcities.in

I am a marketing consultant, not a tax advisor. This is a description of what I did for my own business, not advice for yours. If your situation has any complexity in it, talk to someone qualified.

In 2026, 'no AI' became a competitive advantage. LibreOffice 26.8 started shipping without built-in AI features. In this episode, Reuben Noronha explores what this moment reveals about user demand for data privacy, control, and transparency.