In this episode we talk through the idea that the customers walking in the door to order your food, should not actually be your main focus. As a leader in the restaurant, your customers are your team.

Every day you have to win the buy in of your true customers, your team.

In this episode we talk about the thought that you may need to lose customers to increase your sales. We talk through the idea that losing 5%-10% of your customers because you raise your prices actually has a net positive benefit in your profit and total sales.

In this episode we talk through what a brand is, and how to build your restaurant's local brand. Building your restaurant's local brand will help your restaurants reputation and, in-turn, increase guest count which will increase sales.

In this episode we break down why paying your team members more can, in-turn, reduce your overall labor cost.

Welcome to the Restaurant Excellence Podcast. Our mission is to help restaurant operators operate with excellence.

Tune in every day of the week, Monday - Friday, for a new episode.

We hope this podcast helps you in your restaurant journey.

- RE Team