<![CDATA[Pod On The Market]]> https://rss.com/podcasts/pod-on-the-market Pod on the Market is a podcast on the market. Simple, right? We talk with marketing pros in Roanoke about the business climate in the region. We also discuss the strategies and tactics of marketing everyone needs to know. Whether you're a small retail store or a medium-sized business, you'll want to hear what works to reach your customers–and what's yesterday's news.

Pod On The Market is a podcast and video recording studio in Downtown Roanoke, Virginia, right across from the Historic City Market Building.

]]> RSS.com 2026.428.112250 Thu, 28 May 2026 19:40:37 GMT en 80d9923d-b998-5d08-a921-aad82f8f0d8f https://media.rss.com/pod-on-the-market/20260312_090307_3c38ae00b1f4e0daf56543643a230f0b.jpg Pod On The Market https://rss.com/podcasts/pod-on-the-market yes Rice-Wright Agency 2026 The O'Connor Group The O'Connor Group false episodic podcast Roanoke, Roanoke, Virginia, 24011, USA Roanoke, Roanoke, Virginia, 24011, USA false <![CDATA[How to Use LinkedIn]]> Raki Wright Clements is more than the co-owner and Director of Digital Strategy at The O'Connor Group. She started the agency's social media arm when few businesses used Facebook, Twitter, MySpace (RIP), and Google Plus (RIP again) as marketing tools. On this episode, Raki talks with Mark about how to use LinkedIn and what makes this B2B platform from TikTok, X, and the Meta channels. How frequently should you post? Why should you post as a company and as individuals? And what should you post about? The purpose is, as E. M. Forster wrote, to "Connect! Only connect!"

]]> https://rss.com/podcasts/pod-on-the-market/2817634 2f2b50ff-10b7-4580-ace9-6c45e85710f8 1217 full 1 1 3 3 false Tue, 12 May 2026 19:43:02 GMT false Roanoke, Roanoke, Virginia, 24011, USA <![CDATA[We Don't Just Tell Stories We Create Customers.]]> Today, “storytelling” has become a cliché, even though it's critical in your marketing efforts. As with any tactic, stories must be backed by strategy. Raki Wright Clements, co-owner of Pod on the Market and The O’Connor Group, a digital marketing agency, talks with host Mark Ching about why telling your brand's story isn't enough. You must dial in who your audience is (because they become the main character) and shine a light on the why of your business (which is your theme). Listen in for more literary references and also insight into what makes content more successful.

Mentioned in this episiode is Building a Story Brand by Donald Miller. Learn more about this book here: https://storybrand.com/building-a-storybrand-book-new

]]> https://rss.com/podcasts/pod-on-the-market/2659249 b6cc9d1c-275b-4b35-9c9e-b1d8b4857a4a 1469 full 1 1 2 2 false Tue, 24 Mar 2026 21:00:35 GMT false Roanoke, Roanoke, Virginia, 24011, USA <![CDATA[Why Content is So Important in your Marketing]]> If business owners are passionate about what they do, content should come easy, right? Yes...and also no.

Raki Wright Clements is co-owner of Pod on the Market and The O’Connor Group, a digital marketing agency. Raki knows how strong content drives traffic to your site, elevates your business in search rankings, and builds relationships between businesses and customers. And it's fun! Why wouldn't you want to talk about your business on a podcast, in a video, or on your company's news page?

But for a content strategy to be successful, it should be...strategic! Creating content when the mood strikes or when you have time won't give you the best results. You need to be consistent, deliberate, and authentic. Raki and Mark Ching discuss how seeing your face and hearing your voice works wonders in an age of AI skepticism.

]]> https://rss.com/podcasts/pod-on-the-market/2624191 ef7304cc-893e-4891-b240-8c24f8a1ff81 2014 full 1 1 1 1 false Thu, 12 Mar 2026 21:30:38 GMT Roanoke, Roanoke, Virginia, 24011, USA