<![CDATA[Pharma Talks: Navigating The Content Maze ]]> https://viseven.com/ Welcome to Pharma Talks: Navigating the Content Maze.

In an industry as dynamic and regulated as pharma, how do we redefine content to engage, inform, and inspire?

Enter a podcast by Viseven's co-founder and CEO, Nataliya Andreychuk, featuring pharma and life sciences industry experts from Viseven - Jean-Francois Delas, Head of CSM Global and Prasant Vijayakumar, Head of Content Strategy and Enablement.

Our hosts will welcome pharma leaders to discuss hot topics in future episodes. But today, discover how leading professionals are utilizing data analytics to tailor messages that resonate on a personal level, crafting stories that connect and inspire. Learn about the power of modular content in ensuring consistent yet customizable communication across various platforms. Understand the role of omnichannel marketing in creating a seamless, integrated customer experience that enhances engagement and fosters loyalty.

Get ready to transform your perspective on what content can do for your company.

#PharmaTalks #contentcreation #personalization #dataanalytics #storytelling #modularcontent #pharmamarketing #pharmacontent #omnichannelmarketing

]]> RSS.com 2026.401.141116 Fri, 17 Apr 2026 13:57:50 GMT en eddadfeb-d7c4-5b0c-971e-8f70157952f5 https://media.rss.com/pharmatalks/20240401_070438_df28f1259a84bd1414c8dc47358efa2a.png Pharma Talks: Navigating The Content Maze  https://viseven.com/ yes Viseven 2024 Nataliya Andreychuk, Viseven Nataliya Andreychuk, Viseven false episodic podcast <![CDATA[Episode 1 - What is Content? Leveraging Data, Analytics, and Personalization in Content Creation]]> Welcome to the debut episode of Pharma Talks: Navigating the Content Maze by Viseven

In an industry as dynamic and regulated as pharma, how do we redefine content to engage, inform, and inspire?

Today, the term "content" has evolved far beyond traditional media to encompass every piece of digital information we consume. But what exactly defines content in the pharmaceutical and life sciences industry?

In this inaugural episode of Pharma Talks, our industry experts dive into the expansive universe of content creation, exploring the pivotal role of data and analytics in understanding the needs, behaviors, and preferences of the target audience.

Listeners will come away with a deeper understanding of the content creation ecosystem, including tools and approaches for content marketing in pharma, and practical tips as well as strategies for using data and personalization to elevate their own life sciences content.

#pharmatalks #pharmamarketing #contentmarketing #lifesciencesmarketing #storytelling #pharmacontent #omnichannel

]]> https://rss.com/podcasts/pharmatalks/1416623 47468702-e036-4e50-a5a0-cfe584ad118a 2538 full 1 1 1 1 false Mon, 01 Apr 2024 19:57:37 GMT