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What happens when the Professor of Practice, Sami Sykkö attends the very first Palad Podcast to discuss value-based design? You can't even find that word on Google, let alone the empathic footprint launched by Palad. Sami leads this Podcast dance like an old stager and takes the thoughts to the BioRex cinemas, which were all designed by the duo Partanen & Lamusuo. The heartwarming story of the Seinäjoki movie theater proves the starting point of the design and the end result: the movie theater became a city living room, where even out-of-towners want to go just because of the wow feeling.

More info: https://palad.fi