Optimize The Moment with Martin Rust

E24 | In a World of Lies, Truth Still Has a Voice

Fri, 16 May 2025 11:05:15 GMT

In a world flooded with clickbait, half-truths, and algorithm-driven outrage, journalism matters more than ever. In this video, Martin cuts through the noise to remind us why real reporting; fact-checked, accountable, and grounded in truth, is the backbone of any functioning democracy.

When misinformation spreads like wildfire online, it’s journalists who step in to bring clarity, context, and credibility. If you're a leader, decision-maker, or citizen who cares about truth in a chaotic world, this message is for you.

📘 Learn more at martinrust.ca

E23 | The Privilege We’re Forgetting: Voting

Wed, 09 Apr 2025 19:15:35 GMT

In this powerful episode, Martin Rust dives into the true value of voting—something many take for granted in countries with long-standing democracies. Drawing from his experiences in nations where democratic elections are new, hard-won, and deeply cherished, Martin reminds us just how fortunate we are to have the right to vote.

He shares stories from the ground—where casting a ballot is seen as an honour, not a chore—and makes a compelling case for why every single vote matters. If you’ve ever questioned the impact of your vote, this conversation will reignite your sense of civic duty and gratitude for living in a free society.

E22 | Is This Really the "Scariest Times of Our Lives?"

Tue, 25 Mar 2025 14:48:05 GMT

Everywhere you turn, someone is saying it: "These are the worst times of our lives." But is that really true? Or are we just seeing the world through a distorted lens?

In this episode, Martin Rust breaks down why so many people feel this way, what’s fueling this mindset, and how we can shift our perspective to navigate uncertainty with clarity and confidence.

Tune in for a thought-provoking conversation that will challenge the way you see the world.

E21 | Why Most Leaders Fail at Change (and how to fix it)

Mon, 03 Mar 2025 17:47:44 GMT

Every leader faces make-or-break moments—the kind where one decision can change everything. How do you cut through the noise and make the right call? It comes down to a strategy I break down in Optimize the Moment. If you’re ready to level up your decision-making, this book is for you.

⚡ Get your copy here: linktr.ee/optimizethemoment

E20 | Risk and Leadership

Fri, 21 Feb 2025 16:32:18 GMT

How do we prepare for executing our strategies and how do we power through the risks? In this episode, I walk through the stages of putting your mission into action, taking an idea and actually implementing to success.

Do you have your copy of my book, Optimize the Moment? Get yours today at linktr.ee/optimizethemoment

E17 | Managing your business through the noise

Tue, 21 Jan 2025 15:05:02 GMT

Politics, global disruption, supply chain issues, what are the things that affect decision-making?

E16 | Strategic Advisors. Are they worth the investment?

Tue, 07 Jan 2025 14:50:03 GMT

Employee unsettlement running rampant, feeling the need for change, C-Suite turnover... As a result, we are constantly seeing 'new plans' coming and going - in other words, throwing something against the wall and hoping it sticks. Guess what?

There is a better approach - a strategic advisor.

E15 | The lies of polarization

Mon, 18 Nov 2024 17:25:29 GMT

As a leader, you need to understand who your customer is. The soundbites from the media and legacy politicians are WRONG. Those are not the issues people actually care about; for example, climate change. The real things that matter are kitchen table issues and pocketbook issues. All of these other wedge issues people push out are just plain wrong, while the real issues are still left unresolved.

E14 | Next level thinking: It's just good decision making

Tue, 12 Nov 2024 14:49:49 GMT

Events around the world are just affecting us in a far more direct way. Unfortunately, we happily ignore what is happening as we live here in Canada. There are instances of foreign operatives operating in Canada with boots on the ground. Hiding our heads in the sand is now no longer an option. Your business is not insulated anymore, it's time to step up your game. The impact for your business trying to keep customers, involve and expand is another type of threat you didn't have to face before; for example supply chains are affected and some are now on the wrong side of 'the line' that businesses can't cross. Learn more in my book, Optimize the Moment, found everywhere you buy books: (USA) ➡️ Amazon https://amzn.to/3Uie5Km (CAN) 🍁 Amazon https://amzn.to/44RhdBL

E13 | The ever-changing landscape (this time it's different)

Tue, 05 Nov 2024 13:00:00 GMT

The landscape has changed with strategic planning. This is new territory for all businesses. The tools and parameters that are used are new for leaders and executives. Supplies changes, transparency, interactions.. these have all changed.

E12 | Is your organization driven by action?

Tue, 29 Oct 2024 17:37:00 GMT

Is there a clear, defined sense that you are moving forward and not driven by a fear to do nothing. Leadership comes from people who step up, not necessarily those with the titles. Want to learn more? Read excerpts of my book found at: https://optimizethemoment.com/

E11 | Change Management

Mon, 21 Oct 2024 22:35:16 GMT

In this week's topic, we focus on Change Management. Outside counsel is such an integral part of any organization going through change management. However, if not done right, it can create an atmosphere of distrust and disgruntled employees.

E10 | Is it time to put a stop to risk management in business?

Mon, 21 Oct 2024 22:40:59 GMT

Are you letting your risk managers run the show? It's time to unclog the wheels of business and make decisions that realign with your mission. Learn more about this in my book, Optimize the Moment, found here: https://optimizethemoment.com/ #optimizeyou #podcast #optimizethemoment #martinrust

E9 | Defining the Mission

Mon, 16 Sep 2024 16:56:01 GMT

How are you defining your mission? And what happens when you don't? Find out as we discuss in this week's OtM podcast.

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Read this and more in my new book From War Zones to Boardrooms: Optimize the Moment When Strategic Planning Fails.

Available now:

UK retailers:

☑️ Waterstones (hardcover) https://bit.ly/4dnBa75

☑️ Waterstones (paperback) https://bit.ly/3Qwotgr

☑️ Gardners https://bit.ly/44vOaUk

☑️ Amazon https://amzn.to/3V6E1dq

U.S. retailers:

➡️ Amazon https://amzn.to/3Uie5Km

➡️ Barnes & Noble https://bit.ly/4diSVo1

➡️ Walmart https://bit.ly/4dqeGm7

➡️ Google Books https://bit.ly/3JJmPV1

➡️ Powell's https://bit.ly/3JK60t4

➡️ Strand Books https://bit.ly/44OjOfH

And at the following Canadian retailers:

🍁 Indigo Books https://bit.ly/4bIg4i1

🍁 Amazon https://amzn.to/44RhdBL

E8 | Are there dreamers on your team?

Tue, 10 Sep 2024 04:00:00 GMT

Do you want your best ideas? Give your employees the authority to dream big and provide encouragement to others. Bring entrepreneurs in your organization and they will be successful with 'what they have'. Read what I have to say about this and more in my book From War Zones to Boardrooms: Optimize the Moment When Strategic Planning Fails. Available now: UK retailers: ☑️ Waterstones (hardcover) https://bit.ly/4dnBa75 ☑️ Waterstones (paperback) https://bit.ly/3Qwotgr ☑️ Gardners https://bit.ly/44vOaUk ☑️ Amazon https://amzn.to/3V6E1dq U.S. retailers: ➡️ Amazon https://amzn.to/3Uie5Km ➡️ Barnes & Noble https://bit.ly/4diSVo1 ➡️ Walmart https://bit.ly/4dqeGm7 ➡️ Google Books https://bit.ly/3JJmPV1 ➡️ Powell's https://bit.ly/3JK60t4 ➡️ Strand Books https://bit.ly/44OjOfH And at the following Canadian retailers: 🍁 Indigo Books https://bit.ly/4bIg4i1 🍁 Amazon https://amzn.to/44RhdBL

E7 | Are you busy doing nothing?

Thu, 05 Sep 2024 04:00:00 GMT

How productive are you (or your employees) when they're 'working' from home? Most WFH people have a lack of direction and focus and are disconnected from the leadership team. What are you going to do to address this? Learn more about these topics as we dive into this week's podcast. For further reading, Optimize the Moment, can be found in the UK: ☑️ Waterstones (hardcover) https://bit.ly/4dnBa75 ☑️ Waterstones (paperback) https://bit.ly/3Qwotgr ☑️ Gardners https://bit.ly/44vOaUk ☑️ Amazon https://amzn.to/3V6E1dq At the following U.S. retailers: ➡️ Amazon https://amzn.to/3Uie5Km ➡️ Barnes & Noble https://bit.ly/4diSVo1 ➡️ Walmart https://bit.ly/4dqeGm7 ➡️ Google Books https://bit.ly/3JJmPV1 ➡️ Powell's https://bit.ly/3JK60t4 ➡️ Strand Books https://bit.ly/44OjOfH And at the following Canadian retailers: 🍁 Indigo Books https://bit.ly/4bIg4i1 🍁 Amazon https://amzn.to/44RhdBL

E6 | Customer Service. Who is it really for?

Tue, 03 Sep 2024 04:00:00 GMT

Customer service. Is it really about making it easier for the customer or for the business? 📖 Optimize the Moment is available in hardcover, paperback and eBook at the following UK retailers: ☑️ Waterstones (hardcover) https://bit.ly/4dnBa75 ☑️ Waterstones (paperback) https://bit.ly/3Qwotgr ☑️ Gardners https://bit.ly/44vOaUk ☑️ Amazon https://amzn.to/3V6E1dq At the following U.S. retailers: ➡️ Amazon https://amzn.to/3Uie5Km ➡️ Barnes & Noble https://bit.ly/4diSVo1 ➡️ Walmart https://bit.ly/4dqeGm7 ➡️ Google Books https://bit.ly/3JJmPV1 ➡️ Powell's https://bit.ly/3JK60t4 ➡️ Strand Books https://bit.ly/44OjOfH And at the following Canadian retailers: 🍁 Indigo Books https://bit.ly/4bIg4i1 🍁 Amazon https://amzn.to/44RhdBL

E5 | How do you make decisions that stand the test of time?

Tue, 27 Aug 2024 16:26:21 GMT

Does your company make the difficult decisions in turbulent times? How productive can we be with all this red tape? Are you speaking the tech language of today? Watch as we dive into some of these and more topics in this week's podcast episode. 📖 Optimize the Moment is available in hardcover, paperback and eBook at the following UK retailers: ☑️ Waterstones (hardcover) https://bit.ly/4dnBa75 ☑️ Waterstones (paperback) https://bit.ly/3Qwotgr ☑️ Gardners https://bit.ly/44vOaUk ☑️ Amazon https://amzn.to/3V6E1dq At the following U.S. retailers: ➡️ Amazon https://amzn.to/3Uie5Km ➡️ Barnes & Noble https://bit.ly/4diSVo1 ➡️ Walmart https://bit.ly/4dqeGm7 ➡️ Google Books https://bit.ly/3JJmPV1 ➡️ Powell's https://bit.ly/3JK60t4 ➡️ Strand Books https://bit.ly/44OjOfH And at the following Canadian retailers: 🍁 Indigo Books https://bit.ly/4bIg4i1 🍁 Amazon https://amzn.to/44RhdBL

E4 | Lack of leadership = decisions no one wants

Tue, 27 Aug 2024 16:25:03 GMT

Who are you surrounding yourself with? If it's just a clone of yourself, you're selling yourself short. How often are you making the time for your employees? Are you afraid to make decisions? Learn more about these topics as we dive into this week's podcast. For further reading, Optimize the Moment, can be found in the UK: ☑️ Waterstones (hardcover) https://bit.ly/4dnBa75 ☑️ Waterstones (paperback) https://bit.ly/3Qwotgr ☑️ Gardners https://bit.ly/44vOaUk ☑️ Amazon https://amzn.to/3V6E1dq At the following U.S. retailers: ➡️ Amazon https://amzn.to/3Uie5Km ➡️ Barnes & Noble https://bit.ly/4diSVo1 ➡️ Walmart https://bit.ly/4dqeGm7 ➡️ Google Books https://bit.ly/3JJmPV1 ➡️ Powell's https://bit.ly/3JK60t4 ➡️ Strand Books https://bit.ly/44OjOfH And at the following Canadian retailers: 🍁 Indigo Books https://bit.ly/4bIg4i1 🍁 Amazon https://amzn.to/44RhdBL

E3 | Is your leader a real visionary?

Tue, 27 Aug 2024 16:23:23 GMT

The absence of real leadership = chaos. It's time to recognize and optimize the moment we are living in. A visionary leader creates stability. It's time for our leaders to step up. 📖 Optimize the Moment is available in hardcover, paperback and eBook at the following UK retailers: ☑️ Waterstones (hardcover) https://bit.ly/4dnBa75 ☑️ Waterstones (paperback) https://bit.ly/3Qwotgr ☑️ Gardners https://bit.ly/44vOaUk ☑️ Amazon https://amzn.to/3V6E1dq At the following U.S. retailers: ➡️ Amazon https://amzn.to/3Uie5Km ➡️ Barnes & Noble https://bit.ly/4diSVo1 ➡️ Walmart https://bit.ly/4dqeGm7 ➡️ Google Books https://bit.ly/3JJmPV1 ➡️ Powell's https://bit.ly/3JK60t4 ➡️ Strand Books https://bit.ly/44OjOfH And at the following Canadian retailers: 🍁 Indigo Books https://bit.ly/4bIg4i1 🍁 Amazon https://amzn.to/44RhdBL

E2 | Ordinary people making extraordinary decisions

Tue, 27 Aug 2024 15:45:08 GMT

What happens when management changes on a regular basis? Listen in as I discuss talent turnover and decision making. Follow Martin Rust: Facebook: / martinrust Instagram: /mrust1023 TikTok: * / martinrust Twitter: / mrust1023 LinkedIn: * / martinrust Website: www.optimizethemoment.com 📖 Optimize the Moment is available in hardcover, paperback and eBook at the following UK retailers: ☑️ Waterstones (hardcover) https://bit.ly/4dnBa75 ☑️ Waterstones (paperback) https://bit.ly/3Qwotgr ☑️ Gardners https://bit.ly/44vOaUk ☑️ Amazon https://amzn.to/3V6E1dq At the following U.S. retailers: ➡️ Amazon https://amzn.to/3Uie5Km ➡️ Barnes & Noble https://bit.ly/4diSVo1 ➡️ Walmart https://bit.ly/4dqeGm7 ➡️ Google Books https://bit.ly/3JJmPV1 ➡️ Powell's https://bit.ly/3JK60t4 ➡️ Strand Books https://bit.ly/44OjOfH And at the following Canadian retailers: 🍁 Indigo Books https://bit.ly/4bIg4i1 🍁 Amazon https://amzn.to/44RhdBL

E19 | Navigating the "Trump Effect"

Sat, 15 Feb 2025 13:40:24 GMT

In this episode, I dive into the Trump Effect and how it's shaping businesses, from small startups to major corporations. Whether it’s shifting consumer behavior, policy changes, or the economic climate, Trump’s influence—past and present—continues to play a major role in the business world.

Join me as we break down the key trends, challenges, and opportunities leaders in businesses are facing in this political landscape. Are companies thriving or struggling? What does the future hold? Let’s discuss.

E18 | Bringing business back to America

Fri, 31 Jan 2025 10:00:00 GMT

We should not be surprised by any of Trump's vision, he's been talking about it for the last year. He represents a significant change brought on by the American people and that change is coming. People should be optimistic - optimism = opportunity. My book Optimize the Moment talks about these moments of opportunity and how to seize them for your benefit. 🍁 Amazon https://amzn.to/44RhdBL ➡️ Amazon https://amzn.to/3Uie5Km

E1 | Optimize Your Business Approach

Mon, 26 Aug 2024 20:27:49 GMT

Martin Rust talking business strategy, running effective companies and the disparity between C-Suite and their employees. I’m excited to be starting new, ongoing discussions with host Heather Bakken from Pendulum Group as we journey into talks around the topics in my new book: From War Zones to Boardrooms: Optimize the Moment When Strategic Planning Fails.