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    <title><![CDATA[Off the Shelf]]></title>
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    <description><![CDATA[<p>The gap between strategy and operational reality is where growth timelines collapse and marketing leaders lose their jobs. Off the Shelf is for the people standing in that gap.</p>]]></description>
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    <copyright><![CDATA[Christina Pellegrini]]></copyright>
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      <title><![CDATA[Surviving the 18-month Cliff]]></title>
      <itunes:title><![CDATA[Surviving the 18-month Cliff]]></itunes:title>
      <description><![CDATA[<p>The average CMO tenure in PE-backed and high-growth companies is somewhere between 14 and 24 months, depending on who’s counting and how generous they’re feeling. The number gets cited so often it’s become a meme. But the conversation around it almost always lands in the wrong place: what’s wrong with these CMOs?</p>]]></description>
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