An American adventurer with a passion for Africa, Hudley boasts forty plus years of experience in the technology sales industry, including numerous years at IBM and Informatica LLC, both billion-dollar software companies.

In the Masterclass, Venida highlighted the importance of being an expert in your field- understanding the ins and outs of your product or service so that you are able to answer any and all questions a client might have; and getting feedback from clients to find out what is working and not working in your sales approach. Venida's lecture starts around the 10:10 timestamp.

Follow @venidadiscoversafrica365 to stay updated on her year-long journey as she learns about some of the most brilliant minds, supports the most innovative businesses, and captures some of the most beautiful landscapes Africa has to offer.

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