Masters of eCom

From Bartender to Entrepreneur: The Dirty Sue Story with Eric "ET" Tecosky

Sun, 01 Mar 2026 20:00:00 GMT

Summary

In this conversation, Eric "ET" Tecosky, the founder of Dirty Sue, shares his entrepreneurial journey from bartending to creating a unique product: bottled olive juice. He discusses the challenges he faced in launching and growing his brand, the importance of building relationships with bartenders, and the evolution of sales channels from bars to e-commerce. ET emphasizes the significance of product quality and strategic marketing, while also reflecting on the ups and downs of running a business. The conversation highlights the importance of perseverance, adaptability, and the value of learning from both successes and failures.

Dirty Sue website: https://dirtysue.com

Innovating Hand Hygiene: Niche Strategies with Amy Welsman

Sat, 14 Feb 2026 20:00:00 GMT

In this episode of Masters of eCom, host Jean Lavigne interviews Amy from PAUME, who shares her journey in the hand sanitizer industry. Amy discusses how she carved out a niche in a crowded market by focusing on new parents and designing intentional products. She emphasizes the importance of staying true to a core audience and avoiding distractions that often derail founders. Discover how Amy's strategic approach to product design, marketing, and channel management propelled her startup to success, even before the pandemic increased demand.

PAUME website: mypaume.com

From Hobby to Business: The Suetables Journey with Sue Henderson

Fri, 13 Feb 2026 20:00:00 GMT

In this episode of Masters of eCom, host Jean Lavigne sits down with Sue Henderson, founder of Suetables, a leading name in personalized jewelry. Sue shares her remarkable journey from crafting jewelry in her kitchen to managing multiple retail locations and a global online store. She discusses the unique challenges of the e-commerce landscape, the power of community-driven marketing, and the importance of authenticity in brand storytelling. Sue also emphasizes the significance of maintaining a strong connection with customers and adapting to market changes. Tune in to learn how Sue's dedication to quality and customer relationships has fueled Suetables' growth.

Suetables website: suetables.com

Niche Dominance: Innovation & Sustainability with Brian Etcovitch

Fri, 06 Feb 2026 20:00:00 GMT

In this conversation, Brian Etcovitch, Senior Director of Digital and Social Marketing at Earth Rated, discusses his journey in the pet supply industry, the unique selling propositions of Earth Rated, and the strategies employed to grow the brand in a competitive market. He shares insights on transitioning from e-commerce to digital marketing, the importance of influencer marketing, and the challenges of direct-to-consumer sales.

Earth Rated website: https://www.earthrated.com

Masters of eCom Teaser Trailer

Fri, 02 Jan 2026 18:55:52 GMT

This show features candid conversations with the founders and operators behind real, scaling e-commerce brands. The people who’ve moved past the early chaos and are navigating paid media, growth systems, profitability, and team building at scale.

In this trailer, you’ll hear what the show is about, who it’s for, and what to expect from upcoming episodes—no theory, no beginner advice, just real insights from operators actively building in today’s eCom landscape.

If you’re running or scaling an e-commerce brand and want a front-row seat to how top operators think and make decisions, you’re in the right place.