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    <title><![CDATA[Marketing Tune-Up]]></title>
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    <description><![CDATA[<p>Marketing Tune-Up is a quick weekly show for small business owners trying to navigate the complex world of marketing. Each episode, Dan and Kate take one topic, like your Google Business Profile, reviews, photos, AI search, social media or ads, and break it down in about five minutes. You get what the latest research says, what actually works, and one simple fix you can make this week. Every stat is real and credited, the advice is practical, and the hosts are delightfully, openly AI. New episodes every Tuesday from 6 String Creative. That's the tune-up for your business this week.</p>]]></description>
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      <title><![CDATA[Ep. 1: Google Business Profile Tips: 4 Mistakes to Fix]]></title>
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      <description><![CDATA[<p>Google Business Profile tips for small businesses: before customers walk through your door, they're looking at your Google listing. In the first episode of Marketing Tune-Up, Dan and Kate walk through the four most common Google Business Profile mistakes they see, and how to fix them.</p><p></p><p>In this episode:</p><p>0:00 Cold open: Friday night, "coffee near me"</p><p>0:44 Your digital storefront, your front window</p><p>0:55 Mistake 1: the listing that was never claimed</p><p>1:14 Mistake 2: the wrong details</p><p>1:31 Mistake 3: the stale profile</p><p>1:49 Mistake 4: thin or quiet reviews</p><p>2:05 Why it matters: people compare</p><p>2:27 What fixing it looks like: profile management and review generation</p><p>3:44 A 5-minute Google check you can do today</p><p></p><p>Free Google Profile Snapshot: <a target="_blank" rel="noopener noreferrer nofollow" href="https://6stringcreative.com">https://6stringcreative.com</a></p><p></p><p>Marketing Tune-Up is a podcast for small business owners trying to navigate the complex world of marketing, from 6 String Creative. The hosts are AI voices; all examples are anonymized composites.</p>]]></description>
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