This week, Jenn and Kalli welcome Kassidy Krystek, former Director of Public Relations and Communications of Resorts World Las Vegas. Today’s deep dive conversation tackles what it really takes to build momentum in a city where every property is fighting for headlines - and bookings.

In today’s episode, Jenn and Kalli chat with Laura about how to effectively market new products, what the future of music marketing is heading, and more.

This week’s episode welcomes Doug Dawson, Vice President of Communications at Microsoft, for a behind-the-scenes look at how one of the world’s largest brands manages its marketing, PR, and communications. Jenn and Kalli unpack global storytelling, AI, and more.

Ahead of the team's third College Football Playoff appearance, this week’s episode welcomes Brooke Robinson, Assistant Athletic Director of Marketing & Fan Experience, and Lauren Stanfield, Associate Vice President for Marketing & Brand Strategy, for a behind-the-scenes look at how the iconic collaboration came together.

Levi’s isn’t just another fashion brand; it’s a cultural icon. Joining Jenn and Kalli is Kelly McGinnis, Levi’s Senior Vice President and Chief Communications Officer, who discusses the company’s long history of purpose-driven advocacy, its partnership with Beyonce, and everything in between. Tune in now!

So, what does it take to build a career as an independent writer?

Alex Kirkman, who started as an international reporter for Forbes, has been freelancing since 2013 and joins imPRessions this week to educate listeners on how to make it as a freelance reporter.

The Valerie Fund (TVF) has been a beacon of hope for decades, and as we approach 2026, the non-profit will be celebrating 50 years of providing care centers, fundraising, emotional support programs, and events to help those face the unimaginable.

Today’s guest, Bunny Flanders, is TVF’s Director of Marketing and Communications, and joins Jenn and Kalli to discuss how the organization continues to raise awareness and donations to support its mission.For more information, visit: https://thevaleriefund.org/

Today’s guest, Sarah Karger, Publicist and Partner at Comm Oddities, and expert in affiliate marketing, shares how brands can utilize affiliates without compromising authenticity, the PR skills needed to thrive in an affiliate-driven future, and how it blurs the lines between traditional PR and paid media.

If you want to blend performance marketing metrics with powerful storytelling, this episode is for you. For a complete guide to the best affiliate networks, visit: https://affiliateforpublicists.thinkific.com/products/digital_downloads/affiliate-networks-guide

Lauren Coronado, a reporter for NBC4 Los Angeles, joins Jenn and Kalli this week to discuss what it was like covering the emergency fires in real-time. From the emotional toll to the responsibility of sensitive storytelling, Lauren unpacks the tremendous effort it takes to cover from the frontlines of a crisis.

In his work, Ged has challenged those misconceptions and made it his core focus to build a communications platform that combats stigma. In today’s episode, Jenn and Kalli welcome Ged to discuss his career highlights in educating the public about one of the most devastating health crises in history. The power of PR and marketing can do more than promote a message; it can shift narratives and create meaningful change.

On today’s episode, Jenn and Kalli chat with Omar about how artists can build and maintain their own personal brand, what it takes to balance creativity with a solid business strategy, and other lessons professionals and aspiring musicians alike can learn from Omar’s DIY approach. You don’t want to miss this one!

In today’s episode, Jenn and Kalli sit with renowned journalist, Aly Walansky, to discuss the opportunities and challenges of working with freelancers, how freelancing is reshaping the industry, and what media trends freelancers should be paying closer attention to. There’s a reason she’s the most viewed journalist on Muck Rack. Tune in now!

Paul Riario, the creative force behind Guitar World’s compelling content, provides expertise on how to channel your passion into a successful YouTube channel or podcast. From understanding how to create relevant content, to building credibility and staying authentic, niche creators across all crafts will learn how to stand out in a crowded market.

Shelley shares how her friendship with Edward Bernays (the father of PR), a career of award-winning campaigns, and a deep love for the field led to creating an NYC institution for PR pros and students alike.

In this week's episode, we delve into navigating PR across borders with Eduardo Avella, Director at GRUPO ALBIÓN COLOMBIA. As an expert in international public relations, Eduardo has guided brands through the complex web of global communication, helping them adapt their storytelling, understand cultural nuance, and sidestep costly mistakes. Tune in as we explore the fascinating world of PR through a global lens.

This week, Jenn and Kalli are joined by John Harbuck, President of Strike Ten Entertainment, to discuss how he has turned bowling into a modernized experience and how he has turned casual players into loyal fans.

In this week’s episode, Katie Coats, Director of Marketing and Communications for Visit Mississippi, shares how storytelling, strategy, and cultural identity turn travel into transformation. As a Mississippi native, Katie reveals what it takes for a destination to be more than just a pin on a map. Whether you're in tourism, PR, or just love a good journey, this is one you don’t want to miss.

In today’s episode, we cover how to challenge the status quo, amplify underrepresented voices, and reimagine what inclusive PR really looks like.

With a passion for conversation education, Marco is dedicated to making a difference and ensuring animals and people alike live in a world where all life thrives. Tune in to learn more about how marketing and awareness can ignite public interest and action.

Josh McBride, a nationally recognized TV host and lifestyle expert, who has made a name for himself by helping brands shine on screen, joins us to discuss how brands land those coveted spots. From seasonal gift guides to back-to-school essentials and “New Year, New You” must-haves, Josh has been the go-to face behind countless top-tier media segments and now you’ll know what it takes break into the broadcast spotlight.

Powered by the Boys and Girls Club, Scott Ehlers is Chief Kindness Officer of Kindness is Free, a nonprofit that encourages and deploys compassion, inclusivity, and respect among the next generation of youth. In today’s episode, Jenn and Kalli explore how youth advocacy is reshaping PR strategies and the tactics most effective in reaching young adults that are shaping the future.

Noemi founded TPG with a vision for a new kind of PR firm – one that would embrace four decades of meaningful work and client relationships. Tune in to learn more about this women-founded company as we celebrate 40 years of the Pollack empire.

Josh shares how he got his start in the industry and what it takes to build a successful PR strategy for musicians. From dealing with high-pressure moments to staying ahead of the curve, he offers advice that’s perfect for both rising artists and anyone curious about the PR side of music. If you're looking for some insider tips, this episode is full of them!

From working as Press Director of the Metropolitan Opera, to serving as Assistant Director of Public Relations and External Communications for Jazz at Lincoln Center, Rebecca Kim details her journey in the arts and what every budding PR professional should know about working for some of the most iconic names in the industry.

In today’s episode, Jenn and Kalli are joined by Roger Dooley, author of Brainfluence: 100 Ways to Persuade and convince consumers with Neuromarketing and frequent Forbes contributor. Tune in to understand the basics of Neuromarketing and where the interesting concept will take our field next.

This week’s imPRessions episode covers Peter’s entrepreneurial journey and what PR professionals need to know about the evolving media landscape.

In this episode, Negin Kamali, Senior Director of Public Relations at Princess Cruises, takes us behind the scenes and shares her expertise on how she charts the course for successful travel PR.

In this week’s episode, Tim Moynihan, an award-winning tech journalist with a career spanning WIRED, CNET, PCWorld, and TechTV, joins the podcast to discuss his leap from journalist to PR professional, the differences between the two dynamic fields and how to pitch like a pro.

Liat Kaplan is the mind behind Wisp (formerly My Bouncer), a groundbreaking product designed to protect adults in vulnerable situations at bars and nightclubs. Discover how marketing and compassion intersect to create solutions that empower and change lives, especially for women.

This week’s imPRessions episode welcomes Brandon Cox, an experienced PR, marketing, and communications executive to help us set the record straight on what TV and movies get right – and wrong – about the world of public relations.

Veronica Pope, a seasoned writer, executive producer, and showrunner with a wealth of experience working behind the scenes of our favorite reality shows, joins us this week to unpack how reality shows create compelling, unscripted narratives that resonate deeply with audiences.

This week’s episode welcomes Adrienne Wallace, Managing Partner & Practice Lead at INterview, to uncover the essential elements of building a personal brand and what strategies are useful to craft a story.

LinkedIn became the catalyst for networking, revolutionizing how professionals connect and grow. In this week’s episode, Jenn and Kalli discuss how the social platform has transformed networking and what the future holds for professionals, especially those in marketing, with LinkedIn’s Senior Director, Klayton Kopecky.

Today's episode welcomes Matt Rizzetta, President of the New York City Public Relations of America chapter. From discussing membership benefits to uncovering how to become a board member, today's conversation explores how joining an association can propel any PR professional's career.

Today’s episode is for you. We’ll uncover how strategic communication, brand management, and fan engagement drive success on and off the field. Ryan Kantor, Director of Partnership Sales for the LA Clippers, explains in detail how PR and marketing campaigns build loyal communities and create unforgettable moments. Grab your headphones and get ready to learn how to score big with PR in the sports marketing arena.

Lauren McMillin is the PR and Communications Manager for the American Camp Association, and while conjuring campaigns to excite parents and camp professionals about the benefits of camp is thrilling, working for a legacy nonprofit is a delicate art that takes a unique skill set. Today, Lauren covers how to effectively communicate to stakeholders and relevant audiences and what everyone should know about PR in the nonprofit world.

Ellyce Fulmore, influencer, best-selling author, and entrepreneur, joins imPRessions to uncover the key ingredient needed in influencer marketing: authenticity. Today, listeners will learn how to appeal naturally to audiences and what brands can do to ensure they are in partnership with an authentic ally.

From pitching, to copywriting, to hosting client events, the PR industry is multi-layered and media relations is just the tip of the iceberg. If you’ve ever wondered about the different sectors within the PR industry, this episode is for you. Kim Marcus, a dynamic PR leader who has worked for Kin Insurance, Bob Evans Farms, Scotts Miracle-Gro, among others, shares the different verticals a PR professional can explore when starting out their career.

Peter Rea is Vice President of Integrity and Ethics at Parker Hannifin Corporation and joins us this week to share how leaders can support their teams through stressful times and how PR professionals can combat stress through tough times.

To learn more about resiliency in PR, purchase Peter’s book, Better Humans, Better Performance at: https://bit.ly/45pzZR3

In this week’s episode, Jenn and Kalli were joined by Jocelin Schultz, Director & head of media and digital capabilities at Kenvue, and who has led a voice to a variety of digital marketing campaigns for notable brands such as Johnson and Johnson, Unilever, Charles Schwab, and more. Join us as we dissect the fundamentals and trends of the digital marketing landscape.

Whether facing a change in the market or just ready for a refresh, David explores the dos and don’ts of rebranding.

Plus, he loves tequila—what more is there to like?!

Today’s episode covers the art and science of brand collaborations; what makes a partnership a success, how to navigate the challenges of authenticity, and emerging trends in the industry.

Episode 24 invites Samantha Jacobs, a fierce advocate for equity in education, who discusses how PR can powerfully ensure every child, regardless of their zip code, has access to the quality education they deserve.

William Beutler, Founder and President of Beutler Ink, award-winning agency specializing in visual and social media and Wikipedia engagement joins our hosts to talk all about the world of Wiki Relations.

From deciphering body language to mastering bridging techniques, Gregg shares invaluable tactics to help PR professionals navigate the challenging landscape of media interviews.

Gerry Corbett joins us to discuss navigating the moral compass that often challenges CEOs and organizations.

Episode 19 explores marketing strategies to captivate even the most skeptical minds as we welcome Taylor Robinson, Director of Communications at Oura, the smart ring captivating health conscious consumers across the US.

In imPRessions episode 18, we speak with Fred Garcia, Founder and President of Logos Consulting Group and professor at NYU and Columbia University. Our discussion covers how language can be a force for communication as well as a dangerous weapon when wielded with incendiary intent.

In episode 17 of imPRessions, press release expert and Group Vice President at Business Wire, Sarah Shepard, details how the press release model has shifted with the onset of social media. Is distributing a press release still an integral part of the PR model? Can a successful company announcement or campaign prosper without deploying a news release? Tune in to find out!

imPRessions Episode 15 welcomes Vito Zuppardo, Vice President at Miles Partnership, a marketing agency specializing in tourism and hospitality. A Louisiana native, Zuppardo, works on behalf of the Louisiana Office of Tourism, promoting the Bayou state. Today’s discussion covers how experts like Vito drive destination awareness in a post-pandemic world.

imPRessions episode 14 welcomes Brian Frumberg, CEO and Founder of VentureOut - a vehicle to help bridge the gap between the innovators around the world and the opportunities available to them in the New York and San Francisco technology ecosystems.

Episode 12 of imPRessions covers the benefits of small town PR with Gabe Kahn, a newspaper correspondent and editor for three decades, including 10 years at The Wall Street Journal, and founder of Crosstown, an organization designed to address crisis in local news. Jenn and Kalli discuss why communities depend on local media reporters, and how social media impacts local journalism.

When it comes to successful PR, sometimes relying just on a powerful pitch is not enough. Doug Simon of D S Simon Media joins Jenn and Kalli on episode 11 of imPRessions to talk all things paid PR and how it can even complement earned media.

Episode 10 welcomes Kathy Guzmán Galloway, a marketing professional for over 20 years, who shares her expertise on how she helps businesses of all sizes through brand therapy.

Episode 9 of imPRessions welcomes Mariia Bohatikova and Nataliia Kholod, from Warto Communications, a PR and marketing agency based in Ukraine to discuss how how PR changes the way we experience disaster.

On ImPRessions episode 6, Deirdre K. Breakenridge, CEO of Pure Performance Communications, dives deep into the skills we need to mindfully listen and how it’s key to hear what people are actually saying to enhance our communications skills.

If you want to hear more for Deirdre, from her views on PR to her touching children's stories, check out her books here!

In this episode, Jenn and Kalli chat with Fred Cook, director of the USC Center for Public Relations at the University of Southern California, to discuss current trends, what PR agencies need to be mindful of, and what’s in store for the dynamic industry.