Hey, what's the big idea?

It Takes Two To Make A Thing Go Right

Thu, 05 Mar 2026 01:14:14 GMT

The gang falls in love with their big idea again. This time, they brainstorm an FDA-approved skincare product and land on something that feels familiar… but pushes the limits.

And like many rookie podcasters, they had to record the episode twice after the first attempt didn’t save. Turns out, the redo made it even better.

Consensus, Legs, and Dogs Barking

Sun, 08 Feb 2026 17:12:24 GMT

The gang gathers around the table on a Friday night to brainstorm an idea for a cat shelter. They all agree that the key ingredients of coming up with a big idea are consensus, legs, and a group of people to bounce ideas off of, all of which lead to new campaign ideas, press release topics, spokespeople, headlines, new audiences, and more. Another night of falling in love with their own ideas. And dogs barking.

Breaking Bread

Sat, 17 Jan 2026 17:04:56 GMT

The Hey, What’s The Big Idea? gang breaks bread and brainstorms campaign ideas for two bread brands, inspired by the new food pyramid guidelines. The conversation turns strategy into action, ending with practical, creative concepts their teams can take back and turn into real campaigns.

Let the Brainstorming Begin

Sun, 04 Jan 2026 15:00:22 GMT

Great marketing does not start with tactics. It starts with a big idea.

In this episode, the Hey What’s The Big Idea team kicks off an open brainstorm around a timely topic and explores how it could evolve into a big idea. The conversation shows how early thinking, curiosity, and alignment come before execution and why that stage matters.

This episode helps define what this podcast is about. Fewer trends. Better thinking. Stronger ideas.

They can't all be gold: the Thanksgiving episode

Wed, 19 Nov 2025 00:10:07 GMT

Alev, Beth and Chris gather around Alev’s kitchen table once again, this time to talk about Thanksgiving. Is it the forgotten holiday? They jump into everything from turkey hotlines to DNA tests to Black Friday mayhem and the Macy’s Thanksgiving Day Parade. AI even makes a guest appearance. And yes, Beth sings.

They look at why Thanksgiving sometimes feels overlooked and how brands try to shine during a season built on tradition. They even joke that the very first Thanksgiving might have been its own kind of marketing moment.

It is a cozy, funny, very real conversation about turkey, culture and the big ideas that help this holiday stand out. Pull up a chair and join the table.

The Soft Launch

Sat, 08 Nov 2025 18:33:19 GMT

This week, Alev, Beth, and Chris crowd around Alev’s kitchen table, snacks in hand, dogs begging, and paper crinkling into the mic, to trade takes on food marketing wins and misfires. From Cheez-Its and Taco John’s to Hot Pockets, Booth Boots, and a missing Milka chocolate square, they break down the ideas that stick and the ones that make you stop and think, “how did that happen?”