What you see on stage is only a small part of the job. The real work happens long before the doors open: the idea, the planning, the budget, the team, the suppliers, the permits, the promotion and the last-minute problems nobody warned you about. That's what this podcast is about.

What we cover:

• Event planning: how an idea becomes something people actually turn up to

• Festivals, concerts and nightlife: how they're run behind the scenes

• Corporate events, product launches and brand experiences

• Event marketing: social media, paid ads, ticket sales and building a crowd

• Working with venues, artists, sponsors and suppliers

• Real problems from real events, and how they got sorted

• Conversations with people who work in the industry

It's for organisers, venue owners, artists, brands thinking about events and anyone who wants to get into the business. Less theory, more of what actually happens on the ground.

Hosted by Çağdaş İNAL: founder of EVENTICA, digital marketing consultant and producer.

EVENTICA: plan it properly, tell it well, make it happen.