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      <title><![CDATA[Hello & welcome, BEMT, and label claim woes - July 2026]]></title>
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      <description><![CDATA[<p>From formulation and packaging to products on the shelf, Developed &amp; Deconstructed is a raw, insider look at what it takes to build a beauty brand that actually works, scales, and innovates. </p><p>This week, Danica and Jenni cover:</p><p>The exciting news in the US about newly-approved sunscreen filter BEMT</p><ul><li>Why it’s exciting, our predictions for brands that will be first to market, and compatibility watchouts for your SPF development.</li></ul><p>The pitfalls of fill claims and transparent bottles</p><ul><li>Issues with test fills, creative workarounds for time savings and aesthetics, and our unexpected love of labels.</li></ul><p>Connect with us</p><ul><li>Danica - IG @vanbeekpkg    </li><li>Jenni - LinkedIn @jenniewing</li></ul>]]></description>
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