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    <description><![CDATA[<p>Conversations with the people shaping the future of the real estate and mortgage industry.</p><p>Each episode highlights the people, perspectives, and personalities that drive this business forward. From technology and AI to partnerships, market shifts, and lessons learned, the focus is on honest dialogue and strong industry relationships.</p>]]></description>
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      <title><![CDATA[Value Added: Trust, Reputation, and Social Media | Jonathan Newby]]></title>
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      <description><![CDATA[<p>Real estate professionals. </p><p>Real conversations.</p><p></p><p>Welcome to Conversations to Closings.</p><p>In this episode, we're talking about reputation, creating value, and how people build credibility over time. We discuss the role social media plays in shaping perception, why authenticity matters, and what happens when you focus on helping people instead of trying to sell to them.</p><p>It's a straightforward conversation about trust, content, and the relationships behind every strong personal brand.</p><p></p><p><strong>Jake Schoemann</strong> Mortgage Loan Officer NMLS #403002</p><p><strong>Follow Jake</strong> </p><p>Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/jake_mortgage">https://www.instagram.com/jake_mortgage</a></p><p>Facebook: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/jakeschoemann">https://www.facebook.com/jakeschoemann</a> </p><p>TikTok: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@jakeschoemann">https://www.tiktok.com/@jakeschoemann</a></p><p>Website: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.novushomemortgage.com/loan-officer/jake-schoemann/">https://www.novushomemortgage.com/loan-officer/jake-schoemann/</a></p><p><strong>Jonathan Newby</strong></p><p>Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/newby5/">https://www.instagram.com/newby5/</a> </p><p>Facebook: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/newby.jonathan">https://www.facebook.com/newby.jonathan</a> </p><p>TikTok: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@jonathanalannewby">https://www.tiktok.com/@jonathanalannewby</a></p><p><strong>Conversations to Closings</strong></p><p>Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/conversationstoclosings">https://www.instagram.com/conversationstoclosings</a> </p><p>Facebook: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/conversationstoclosings">https://www.facebook.com/conversationstoclosings</a> </p><p>TikTok: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@conversationstoclosings">https://www.tiktok.com/@conversationstoclosings</a></p><p>Member FDIC. Equal Housing Lender. Novus Home Mortgage is a division of Ixonia Bank, NMLS #423065.</p>]]></description>
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      <title><![CDATA[Pay It Back: How Jodi Ulrich Builds Leaders and Redefines Success]]></title>
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      <description><![CDATA[<p>In the pilot episode of <em>Conversations to Closing</em>, Jake Schoemann sits down with Novus Waukesha Branch Manager Jodi Ulrich for a candid conversation on leadership, growth, and what success really looks like beyond production numbers.</p><p>Jodi shares how his high-energy, direct leadership style can sometimes be perceived as harsh, but ultimately comes from a place of pushing people to reach their full potential. The conversation goes deeper than business, exploring how his definition of success has evolved over time. For Jodi, it’s not just about income. It’s about homeownership, strong relationships, community involvement, and helping others break through limiting beliefs.</p><p>Reflecting on more than 15 years in the industry, Jodi emphasizes that real growth doesn’t come from perfect planning, but from consistency and staying committed through the ups and downs. He also looks back on his upbringing in Oshkosh, Wisconsin, where a simple, community-driven lifestyle shaped many of the values he carries today.</p><p>This episode sets the tone for the series: real conversations, real perspectives, and a deeper look at what drives success in both business and life.</p><p>Member FDIC. Equal Housing Lender. Novus Home Mortgage is a division of Ixonia Bank, NMLS #423065.</p>]]></description>
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      <title><![CDATA[Trailer  - Pilot]]></title>
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      <description><![CDATA[<p>In the pilot episode of <em>Conversations to Closing</em>, Jake Schoemann sits down with Novus Waukesha Branch Manager Jodi Ulrich for a candid conversation on leadership, growth, and what success really looks like beyond production numbers.</p><p>Jodi shares how his high-energy, direct leadership style can sometimes be perceived as harsh, but ultimately comes from a place of pushing people to reach their full potential. The conversation goes deeper than business, exploring how his definition of success has evolved over time. For Jodi, it’s not just about income. It’s about homeownership, strong relationships, community involvement, and helping others break through limiting beliefs.</p><p>Reflecting on more than 15 years in the industry, Jodi emphasizes that real growth doesn’t come from perfect planning, but from consistency and staying committed through the ups and downs. He also looks back on his upbringing in Oshkosh, Wisconsin, where a simple, community-driven lifestyle shaped many of the values he carries today.</p><p>This episode sets the tone for the series: real conversations, real perspectives, and a deeper look at what drives success in both business and life.</p>]]></description>
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