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    <description><![CDATA[<p>Welcome to Change of Plan, a podcast hosted by Josh Binnington, a 24-year-old startup founder currently trying to build a six-figure business. This podcast has two goals: </p><p>1. To deep dive into the world of business and marketing to hopefully provide you with some value, and helpful insights, that you can use in your business to make more money. </p><p>2. Document Josh’s road in business as he learns new lessons and scales his business to new levels.</p><p>So if you want a podcast that provides valuable insights to help your business, then you've found the right one!</p>]]></description>
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      <title><![CDATA[Ep 3 | How your lack of social proof is potentially costing you money]]></title>
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      <description><![CDATA[<p>In business we often get so consumed with our ads, our content and all of the other ways of generating traffic, that we forget about one crucial element of gaining our traffic's trust...social proof. In this podcast Josh discusses the concept of social proof, it's importance in buying decisions, and how your lack of social proof could be costing you money. </p>]]></description>
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      <title><![CDATA[Ep 2 | Why I stopped drinking alcohol]]></title>
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      <description><![CDATA[<p>Alcohol is a controversial topic in business. Some say it doesn't matter whether you drink or not. Others say that in order to achieve your goals, quitting alcohol is a prerequisite. In this episode, Josh delves into the reasons why he has stopped drinking alcohol, and how this has impacted him within his business.</p>]]></description>
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      <title><![CDATA[Ep 1 | The 5 Minute Rule: How to get 8x more sales in your business]]></title>
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      <description><![CDATA[<p>In a world where consumers have 'too many options', being quick could be the answer to getting more customers and making more sales. In this episode, Josh discusses how by making fast lead outreach a priority, businesses can beat out their competition.</p><p>Studies:</p><p><a href="https://www.insidesales.com/response-time-matters/">https://www.insidesales.com/response-time-matters/</a></p>]]></description>
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