Pacaso is changing how second homes are bought and used by turning a single property into shared ownership among a small group of buyers. Instead of sitting vacant most of the year, these homes are actively used, professionally managed, and built around experience rather than traditional ownership.

Marnie explains how the model actually works in practice. From how buyers purchase shares and schedule their time, to how resale works and why the structure avoids the common pitfalls people associate with timeshares. She also shares why keeping owners anonymous creates a cleaner, more seamless ownership experience that still feels personal.

The conversation naturally expands into where the market is heading as Erin and Marnie dig into the impact of affordability and the inefficiency of underused luxury homes. They discuss the broader shift in how newer generations think about ownership, and how flexibility, global access, and experience are starting to outweigh the need to fully own a single property.

They also touch on what this means for agents and investors, how these deals are structured, and why co-ownership is becoming a legitimate lane within luxury real estate rather than a niche concept.

This episode is a sharp look at how ownership is evolving and why the future of real estate may look very different than what most people expect.

If you are in real estate, investing, or rethinking how you approach lifestyle and assets, this is a conversation worth listening to.

Listen if you’re:

• Curious about new models of real estate ownership beyond traditional buying
• A luxury buyer considering a second home but questioning the commitment
• An agent looking for new ways to expand your business and client offerings
• Interested in where generational wealth and lifestyle trends are heading
• Thinking more about experiences, flexibility, and global access over full ownership

Connect:

Marni Blanco LinkedIn: https://www.linkedin.com/in/marnieblanco

Picasso Instagram: https://www.instagram.com/pacasohomes

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin’s Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.

Learn more: https://www.podplusstudios.com

Lou is a third-generation Brooklyn broker with over two decades of experience, building his business on neighborhood expertise, relationships, and execution. He has witnessed Brooklyn evolve from overlooked borough to global brand, and breaks down what is driving that shift today.

This conversation goes beyond surface-level market talk. Lou explains the migration patterns reshaping New York City, why Brooklyn still has room for growth, and how pricing, inventory, and buyer behavior are pushing opportunity deeper into the borough.

Erin and Lou also dive into the operational side of real estate. From boutique brokerage strategy to recruiting and lead generation, Lou shares what it really takes to build a sustainable career in a highly competitive market.

They also touch on bigger themes including affordability, career paths, and why community still matters more than amenities when people choose where to live.

This episode is a clear, experience-backed look at how markets evolve, how people make decisions, and what it takes to stay relevant as everything shifts.

If you are in real estate, investing, development, or watching where major cities are headed, this is a conversation worth listening to.

Listen if you’re:

• In real estate and want a sharper strategy for growth
• Trying to understand where Brooklyn is headed next
• A buyer or investor looking for long-term value
• Building a business in a competitive market
• Rethinking career paths in today’s economy

Connect:

Guest:

Lou Belisario Instagram: https://www.instagram.com/loubel23?igsh=dXFtenNkMTlpeGJi

Revived Residential Instagram: https://www.instagram.com/revivedresidential/

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin’s Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.

Learn more: https://www.podplusstudios.com

Known as The Slimming Surgeon, Dr. Kichler combines surgical expertise with cutting-edge treatments in body contouring, metabolic optimization, peptides, and regenerative medicine. She walks through everything from GLP-1 weight loss medications to minimally invasive skin tightening, explaining how the aesthetic industry is shifting toward treatments that work with the body rather than against it.

The conversation also dives into the business side of medicine - why Dr. Kichler built a boutique storefront in West Palm Beach, how the environment shapes the patient experience, and why privacy, personalization, and trust have become essential in modern aesthetic care.

Dr. Kichler’s journey - from farm girl to general surgeon to cosmetic innovator - is a masterclass in reinvention.

Her philosophy is simple: transformation isn’t just physical. It’s personal.

Listen if you’re:

• Curious about the real science and strategy behind GLP-1 weight loss, peptides, and longevity medicine

• Navigating body changes after weight loss, pregnancy, or menopause and exploring modern treatment options

• Interested in aesthetic medicine that focuses on natural results and regenerative techniques

• Building a wellness or medical business and thinking about the patient experience from a brand perspective

• Someone who believes transformation - physically, professionally, or personally - is part of evolving at a high level

CONNECT:

Guest Dr. Kandace Kichler:

Website: https://www.kandacekichlermd.com/

Instagram: https://www.instagram.com/slimmingsurgeon?igsh=MTRocGQ2d2d5OW1oeQ==

Slim, Inc. Instagram: https://www.instagram.com/slim___inc?igsh=MTdrbmVyZW52aHc4ag==

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin’s Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.

Learn more: https://www.podplusstudios.com

Taylor works at the intersection of brand, community, and civic engagement. As a partner in Altima Palm Beach, Materio Consulting, and Let’s Get Social Palm Beach, and serving as President Pro Tem of Lake Clarke Shores, she represents a new model of influence built on relationships rather than press hits.

This episode explores the evolution from traditional PR to what Taylor calls “private relations.” In a market saturated with new brands, nonprofits, and private clubs, visibility alone is not enough. Credibility, community integration, and strategic partnerships now drive long-term relevance.

Erin and Taylor discuss influencer ROI, red flags in modern media, the role of philanthropy in Palm Beach culture, and why brands that try to “buy” their way into a market often miss the point. The takeaway is clear: attention can be purchased. Trust must be earned.

Listen if you’re:

- A founder or brand entering a competitive luxury market

- A nonprofit leader looking to modernize your visibility strategy

- Building a personal brand and unsure how to define your differentiation

- Curious how influencer marketing should actually be measured

Connect:

Guest Taylor Materio:

Taylor Materio Instagram https://www.instagram.com/mrstaymat?igsh=MWFpN2RqZmd5N3BvNw==

Taylor Materio LinkedIn https://www.linkedin.com/in/taylormaterio?utm_source=share_via&utm_content=profile&utm_medium=member_ios

Altima Palm Beach https://www.instagram.com/altimapalmbeach?igsh=ZTVld3drZnp4cmt5

Historical Society of Palm Beach County ​​https://www.instagram.com/pbchistory?igsh=NWR5amZ5d3U1dGxv

McMow Art Glass https://www.instagram.com/mcmowartglass?igsh=bnlhNnNsOTJ0dXFo

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin’s Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.

Learn more: https://www.podplusstudios.com

Recently featured in The Real Deal for selling 27 assembled units to billionaire developer Stephen Ross for a future development site, Joey shares the real story behind a high-risk condo buyout he began in 2021. Unit by unit, through discreet negotiations and LLCs, he built a 42% stake in a distressed building across from Mar-a-Lago.

The outcome was a 6x return. Along the way, there were moments when he thought he could lose everything.

This episode goes beyond the headline. Erin and Joey break down how high-level deals are actually constructed in Palm Beach and why broker-to-broker trust still determines outcomes in a market defined by access and reputation. They discuss how condo buyouts have evolved, the surge in branded ultra-luxury product, whether West Palm is overbuilding, and why $20 to $40 million condo sales are no longer shocking.

They also examine the bigger picture shaping the region. The Wall Street South narrative. The wealth effect from the stock market. The growing divide between true ultra-luxury and everything else. Erin shares her outlook on 2026 and why a flat market may be a healthier reset than another spike.

At its core, this is a conversation about conviction, timing, and knowing when to move while others hesitate.

Listen if you’re:

• A broker or developer who wants insight into assemblage strategy
• An investor evaluating condo buyouts or downtown land plays
• A luxury buyer or seller navigating Palm Beach or West Palm
• Curious whether AI can replace relationship-driven brokerage
• Watching the evolution of West Palm and separating signal from noise

Connect:

Joey Columbo: joeycolumbo26@gmail.com

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin’s Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.

Learn more: https://www.podplusstudios.com

Hayley brings a rare perspective shaped by years of clinical practice and patient advocacy, explaining why many people struggle to benefit from therapy even when they are doing “everything right.”

The issue is often not readiness or effort, but misalignment. This episode explores how traditional directories, algorithms, and self-diagnosis frameworks fail to capture the complexity of real lives, especially for executives, entrepreneurs, and performers operating at a high level.

Erin and Hayley discuss the quiet patterns that tend to surface among high achievers. They also examine the difference between coaching and clinical care along with why proactive support can be far more effective than waiting for a breaking point.

Rather than positioning therapy as crisis intervention, this conversation reframes it as a strategic tool for clarity, sustainability, and long-term growth, guided by human judgment rather than checklists.

Listen if you’re:

• A high-performing professional looking to sharpen clarity without burning out
• Frustrated by impersonal therapy platforms or algorithm-based matching
• Curious about how mental health support actually works for leaders and executives
• Interested in proactive, human-first approaches to growth and decision-making

Connect:

Guest Hayley Schapiro:

Curated Therapy Collective: https://curatedtherapycollective.com

Curated Therapy Collective Instagram: https://www.instagram.com/curatedtherapycollective

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin’s Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com

The conversation goes far beyond tools and timelines. Chris unpacks what an owner’s rep actually does, drawing a clear line between building and true coordination. Efficiency, he explains, isn’t about moving faster but about staying aligned. The discussion also touches on how high-rise development has changed over time, the growing influence of branded residences on the condo market, and the ripple effects of rising costs on developers, investors, and the communities they impact.

At the center of it all is people. From subcontractors and city officials to developers and residents, Chris explains why integrity, transparency, and accountability are the real drivers of sustainable development, and why building better cities starts long before concrete is poured.

This episode is a must-listen for developers, real estate professionals, investors, and anyone curious about how cities grow, and who growth is really for.

Listen if you’re:

• A developer, investor, or owner navigating complex projects and trying to understand where deals actually succeed or break down
• A real estate or construction professional who wants a clearer picture of what an owner’s rep really does and why that role is critical
• Interested in how high-rise development, branded residences, and rising construction costs are reshaping South Florida
• Thinking about growth not just in terms of buildings, but in terms of community, people, and legacy

CONNECT & LINKS:

Christopher Seville:

Christopher’s LinkedIn: http://linkedin.com/in/misterseville

Christopher’s Email: cseville@thatchconstruction.com

Thatch Construction: https://www.thatchconstruction.com/

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com

Krista shares her journey from television host and creative talent to luxury interior designer, entrepreneur, and business owner whose firm was acquired by national staging and design company Vesta Home.

Erin and Krista explore the realities of mergers and acquisitions and unpack the difference between staging and true interior design. They also discuss how collaboration has become a defining advantage in today’s design and real estate markets.

The conversation moves into the business side of luxury service. Krista breaks down pricing, process, and what it takes to manage complex construction timelines. She explains why white-glove execution and operational discipline matter just as much as creative vision.

Krista also reflects on shedding past identities and building teams with grit. She talks about what actually sustains long-term success and how much of it comes down to mindset and follow-through.

Listen if you’re:

• Curious about acquisitions, partnerships, and scaling beyond boutique
• A homeowner, developer, or agent navigating design vs staging decisions
• Interested in luxury branding, operations, and white-glove service
• Focused on building something valuable enough to sell

CONNECT & LINKS

Krista Home Website: https://kristahome.com

Krista Home Instagram: https://www.instagram.com/kristahome/

Krista Alterman Instagram: https://www.instagram.com/krista.alterman

Vesta Home: https://vestahome.com/

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com

Laurissa shares what it’s really like to grow up inside a live television retail empire, from her parents’ early innovation in moisture-wicking fabric to building a category-defining brand that has sold millions of bras and panties nationwide. Erin and Laurissa unpack the psychology of live selling and dive QVC’s “backyard fence” philosophy - and why authentic connection matters more than perfectly scripted sales.

The conversation also touches on entrepreneurship, fashion, motherhood, family business dynamics, and personal reinvention. Laurissa opens up about balancing life on air while raising kids and reflects on navigating divorce and remarriage. She also shares how she stays creatively relevant in a fast-moving retail world and why passion remains essential to building a brand that lasts.

Listen if you’re:

• Curious how brands succeed on QVC and live shopping platforms
• Building a consumer brand rooted in authenticity and storytelling
• Interested in fashion, retail, and live commerce
• Navigating family business, motherhood, or reinvention

CONNECT

Laurissa Gendel Website: https://gendel-girls.com/laurissa/

Breezies on QVC: https://tinyurl.com/4ujdp63h

endel Girls Instagram: https://www.instagram.com/gendelgirls/

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin Sykes Instagram: https://www.instagram.com/sykesstyle

Email Erin Sykes: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: https://www.podplusstudios.com

Christine shares her journey from photographer and textile designer to art advisor, and how art influences emotion, identity, and spatial flow. Erin and Christine discuss residential, corporate, and public art, navigating art fairs like Miami Art Week and Art Basel, commissioning work for specific spaces, and understanding art as both a personal and financial investment.

They also unpack common misconceptions around collecting, emerging artists, authenticity, framing, resale, and why buying art you love is always the smartest strategy.

Listen if you’re:

• Curious about how art transforms homes, offices, and public spaces
• Intimidated by art collecting and want a more approachable perspective
• A homeowner, developer, or real estate professional thinking beyond furniture and finishes
• Interested in art as both an emotional and financial investment
• Fascinated by community-driven and public art projects

TO CONNECT:

Guest: Christine Wexler | Individual Thread: https://www.instagram.com/individualthread?igsh=a3lqOXdkcDZidndq

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.

Learn more: https://www.podplusstudios.com

Jenna is a real estate professional and co-founder of MayerWorks Construction, where she and her husband build non-toxic homes designed with long-term wellness in mind.

After becoming severely ill from black mold exposure, Jenna was forced to confront how deeply our living spaces can impact our health, leading to the decision to build a home that prioritized clean air, safe materials, and prevention rather than remediation.

Erin and Jenna unpack why mold often goes undetected, why testing can be misleading, and what people should be paying attention to.

TO CONNECT:

Guest:

Jenna Instagram: https://www.instagram.com/jennasteffens

MayerWorks Construction Instagram: https://www.instagram.com/mayerworksconstruction

Jenna Website: https://www.findmypalmbeachhome.com

Mentions:

George Swanson: https://geoswan.com/

Anderson Kool Air: https://andersonkoolair.com/

Ornare: https://www.ornare.com/

Dr. Anne Silva https://myhealthfrominsideout.com/index.php/about-us/

Sam Miller, The Great Allowing: https://www.youtube.com/watch?v=_RxAloni0Uw

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.

Learn more: https://www.podplusstudios.com

The conversation explores the shift from transactional success to long-term brand equity, including why personal branding matters more than ever, how founders can build systems that support growth, and the difference between performative visibility and authentic storytelling. Holly shares candid insights on stepping back from active selling, building teams with intention, and creating businesses that align with both personal values and professional ambition.

Erin and Holly also dive into the realities of media exposure, leadership fatigue, and the pressures of high-performance careers. From recruiting and accountability to the psychology of client trust and communication in luxury markets, this episode offers a grounded look at what sustainable success actually looks like behind the scenes.

This conversation sets the tone for BUILT DIFFERENT - a podcast for people who want to understand not just how to build wealth, but how to build a life, a brand, and a body of work that lasts.

Listen if you’re:

• A real estate professional or founder building a brand beyond a single role
• Reaching the limits of hustle and looking to scale with intention
• Navigating delegation, leadership, and long-term growth
• Interested in branding, media, and building systems that support freedom

TO CONNECT:

Holly Instagram: https://www.instagram.com/holly.meyer.lucas

Holly Website: https://www.hollymeyerlucas.com

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida. Learn more: podplusstudios.com

As a business analyst and real estate professional, Erin introduces a podcast for people who want to understand not just how to build wealth, but how to build a life, a brand, and a body of work that lasts.

Each week, BUILT DIFFERENT explores the forces that shape our lives - markets, mindset, and the moments that influence how we grow and build. From real estate and wealth to psychology and relationships, the conversations are grounded in the idea that what we create goes beyond money. It’s human.

Follow BUILT DIFFERENT to catch the debut episode when it launches January 8th.

TO CONNECT:

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida and produced by Hype Boss.