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    <description><![CDATA[<p>Join Greg, Oliver and Gordon as they talk through the realities of building and running Marloe Watch Company - from product ideas and design to marketing, launch, and the everyday decisions that come with growing a British business.</p><p>Each episode starts with a simple idea or observation and quickly grows into something bigger. From product decisions and creative direction to industry trends and customer behaviour, nothing is off‑limits.</p><p>Some conversations stay focused. Others don’t. That’s part of it.</p><p>Whether you’re into watches, small business, marketing, design, or just enjoy hearing ideas take shape in real time, Between the Lugs offers a candid look inside a company working things out as it goes.</p><p>Hosted by Greg (Marketing Manager), Oliver (Operations Director), and Gordon (Creative Director).</p><p>More on the Lug-heads:</p><p><strong>Oliver</strong> brings over two decades of marketing experience to Marloe Watch Company. Self‑described as “not from the watch world,” Oliver set out to create a mechanical watch with real value at its core. His emphasis on customer experience, quality, and considered decision‑making has helped define Marloe as one of the most unique watch brands in Britain today.</p><p><strong>Gordon</strong> nearly marked Oliver's initial introductory email as spam - but he's gone on to design 25 watch collections at Marloe and has played a fundamental part in allowing the brand to stand out in a crowded market. A storyteller and self-proclaimed “Chief of Crayons,” he creates watches rooted in narrative and detail.</p><p><strong>Greg</strong> focuses on how brands connect through stories and intent. Equal parts marketer and “detective of brand strategy,” he’s always looking to understand the why and how behind the work. He's also quite handy with a camera. Ultimately, he's just happy to be here.</p><p></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.marloewatchcompany.com/">https://www.marloewatchcompany.com/</a></p><p>Telephone: +44 (0)1189 960 306</p><p>Email: <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:hello@marloewatchcompany.com">hello@marloewatchcompany.com</a></p><p></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/marloewatchco/">https://www.instagram.com/marloewatchco/</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/marloewatchco/">https://www.facebook.com/marloewatchco/</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@marloewatchcompany">https://www.tiktok.com/@marloewatchcompany</a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/@MarloeWatchCo">https://www.youtube.com/@MarloeWatchCo</a></p><p></p><p></p>]]></description>
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      <title><![CDATA[Spot the Imposter]]></title>
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      <description><![CDATA[<p>Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.</p><p>When Olly’s away, the beards will play. This time, Greg and Gordon tackle the ever-present but easily ignored ‘Imposter Syndrome’ — how to recognise it, how to work with it, and perhaps most importantly, realising what it doesn’t mean.</p><p>This episode is sponsored by Pro Skateboarding.</p><p>Drop us a comment, DM or email with your questions about running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.</p><p>@MarloeWatchCo on socials</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="mailto:hello@marloewatchcompany.com">hello@marloewatchcompany.com</a></p>]]></description>
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      <description><![CDATA[<p>Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent business, from product design and marketing to the ideas, mistakes and conversations in between.</p><p>Why do certain objects become important to us? What makes something worth owning, keeping or passing on? And how do design, craftsmanship, memories and the stories we attach to things turn an ordinary object into something much more personal?</p><p>From the everyday objects we barely notice to the things we'd never dream of throwing away, we explore why <strong>the things we own can become part of who we are.</strong></p><p>This episode is sponsored by Hoarding.</p><p>Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.</p><p>@MarloeWatchCo on socials</p><p>hello@marloewatchcompany.com</p>]]></description>
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      <description><![CDATA[<p>Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent business, from product design and marketing to the ideas, mistakes and conversations in between.</p><p>Not every marketing or product idea is a winner. Sometimes the campaign doesn't land. Sometimes the timing is completely wrong. Sometimes you look back at something you were convinced was brilliant and wonder what on earth you were thinking or why it did not work. Or sometimes you look at what others have done and work out what did — and didn't — work.</p><p>This episode is sponsored by the person who got the blame... usually Greg.</p><p>Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.</p><p>@MarloeWatchCo on socials</p><p>hello@marloewatchcompany.com</p>]]></description>
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      <title><![CDATA[Where Do We Begin?]]></title>
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      <description><![CDATA[<p>Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.</p><p>In this episode, we address Greg’s lack of hindsight when it comes to skincare, before looking back on more than 11 years of building Marloe Watch Company — from getting a business off the ground by simply <strong>“making it exist”</strong>, to the tactics used to grow, lessons learned, the importance of trademarks, and the trials that come with being the <strong>small fish in a big pond</strong>.</p><p>What worked? What didn’t? And what do Oliver and Gordon know now that they wish they’d known when they started?</p><p>This episode is sponsored by aloe vera after sun gel.</p><p>Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.</p><p>@MarloeWatchCo on socials</p><p>hello@marloewatchcompany.com</p>]]></description>
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      <title><![CDATA[What Should We Make Next?]]></title>
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      <description><![CDATA[<p>Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.</p><p>In this episode, Greg somehow turns a conversation about James Bond into a discussion on product categories, customer perception, and how businesses balance originality with commercial reality.</p><p>This episode is sponsored by bargains found at a car boot sale.</p><p>Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.</p><p>@MarloeWatchCo on socials</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="mailto:hello@marloewatchcompany.com">hello@marloewatchcompany.com</a></p><p></p>]]></description>
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      <title><![CDATA[... Was It Worth It?]]></title>
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      <description><![CDATA[<p>Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.</p><p>In this episode, we take a step back and think about the day after the day before at events. The value of attending shows, the panic of the journey getting there, what happens once the doors close, and the different things each of us takes away from the experience.</p><p>This episode is sponsored by neck-mounted fans.</p><p>Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.</p><p>@MarloeWatchCo on socials</p><p>hello@marloewatchcompany.com</p>]]></description>
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      <title><![CDATA[It's A Watchmaker's World]]></title>
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      <description><![CDATA[<p>Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.</p><p>Alison takes Olly’s spot this week to talk about bringing watch assembly and servicing in-house at Marloe, how she found herself in the world of watchmaking, and what it actually takes to get into this increasingly in-demand profession. Also featuring details of a surprisingly good lunch.</p><p>This episode is sponsored by after-credit cameos.</p><p></p><p>Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.</p><p>@MarloeWatchCo on socials or email us <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:hello@marloewatchcompany.com">hello@marloewatchcompany.com</a></p><p></p><p>BHI Watch Taster — A fantastic intro into the world of watchmaking and dabbling with a movement.</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://bhi.co.uk/courses/on-site-courses">https://bhi.co.uk/courses/on-site-courses</a></p><p></p><p>British School of Watchmaking — 1 and 2 year options</p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.britishschoolofwatchmaking.co.uk/courses">https://www.britishschoolofwatchmaking.co.uk/courses</a></p>]]></description>
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      <title><![CDATA[Olly Speaks.]]></title>
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      <description><![CDATA[<p>Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.</p><p>In this episode, Greg spots something unusual on Gordon’s shelf, the conversation turns to investment in a small business, and Olly walks us through the value of understanding the end of the financial year.</p><p>This episode is sponsored by the “=SUM(A1:A80)” formula in Excel.</p><p>Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.</p><p>@MarloeWatchCo on socials or email us <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:hello@marloewatchcompany.com">hello@marloewatchcompany.com</a></p>]]></description>
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