Behind The Future

The Secret to Turning a Side Hustle into a Digital Brand

Thu, 05 Mar 2026 07:00:00 GMT

In this episode of Behind the Future, we’re hanging out with Thomas Redgrove, the founder of Thomas Cookie Co, to find out how he turned a massive sweet tooth into a legendary business. If you’re a student thinking about digital careers, Thomas’s story is the ultimate proof that you don’t need a boring office job to be successful. He shares how he went from the Navy to working "lost" in sales roles before finally taking the leap to bake the best cookies and cookie cups you’ve ever tasted.

Thomas breaks down how digital careers are actually built on being adaptable. When the world changed in 2020, he didn't quit; he pivoted, using Shopify and Facebook ads to move his business from 95% physical stalls to a massive online operation. For anyone interested in content creation, Thomas explains the logic behind his viral s’mores video that hit 1.2 million views. He reveals that "content is number one" and shows how a small-scale brand can reach a global audience with the right digital strategy.

This conversation is loaded with real-talk for the 16–17 age group. Thomas gets honest about "feeling the fear" when hiring staff or buying expensive gear, and why he views every mistake as a massive lesson. Whether you want to master e-commerce, run a viral social media account, or just turn what you love into a career, this episode is your blueprint for the future.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Sophie-Kim Douglas

Guest: Thomas Redgrove

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform

How to Build Real Skills While Studying

Thu, 05 Feb 2026 07:00:00 GMT

In this episode of Behind the Future, we explore how students can build real skills while studying with Gori Yahaya, founder of Upskill and an expert in practical learning and career development. Gori shares his journey from starting small local projects to working with global organisations like Google, offering students a practical guide to developing the skills that matter in the real world.

Listeners will discover how to move from being a generalist in your first role to developing specialist skills that set you apart in the job market. Gori explains the importance of curiosity, creativity, and hands-on experience, including how to take initiative, experiment with projects, and create real work examples to showcase in applications and interviews. He also shares actionable tips on using platforms like LinkedIn to build a professional network, connect with mentors, and gain visibility, even as a student.

Gori highlights the value of practical experience outside the classroom, from small personal projects to international opportunities, and explains how these experiences help students stand out in competitive fields like tech, digital marketing, and AI. He discusses challenges such as balancing study with real-world projects, adapting to different environments, and building confidence in your abilities, showing how these early experiences shape long-term career success.

Whether you’re a student looking to develop employable skills, a parent supporting career exploration, or simply curious about how to make the most of your studies, this episode is packed with advice and insights to help you understand how to build real skills while studying.

Hosts: Becky Simms & Jessica Day

Guest: Gori Yahaya

How a Pizza Hut Shift Sparked a Creative Career

Thu, 18 Dec 2025 07:00:00 GMT

In this inspiring episode of Behind the Future, host Becky Sims is joined by co-host Daisy, a third-year Digital Marketing student, and special guest James, a seasoned marketing professional. Together, they explore what it takes for students to break into the world of marketing and start building a successful career.

James shares his journey from early curiosity in creative and digital projects to navigating the evolving marketing landscape. He talks about the importance of taking initiative, experimenting with skills like photography, graphic design, and using AI tools, and how self-driven projects can make a student stand out. Becky and Daisy dig into James’ advice on networking, spotting opportunities, and staying aware of industry trends, practical tips that students can start applying today.

From understanding how brands communicate, to experimenting with campaigns, to reflecting on what resonates personally, James’ story is packed with actionable insights. He also explains how showing curiosity, embracing small challenges, and building experience early can shape the path to a rewarding career in marketing.

This episode is a must-listen for students exploring their first steps in marketing, educators supporting early talent, and anyone looking for inspiration on how to turn ambition into opportunity. James’ insights are a powerful reminder that learning by doing, being curious, and showing up can truly change the trajectory of a career.

Hosts: Becky Simms & Zachary Theobald

Guest: James Bavington

From Student to Developer at 17 years old

Thu, 11 Dec 2025 07:00:12 GMT

In this inspiring episode of Behind the Future, host Becky Sims is joined once again by co-host Daisy, a third-year Digital Marketing student based in Leeds. Together, they welcome their youngest guest to date: Toby, a junior software developer whose journey into tech began at Aspiration Digital.

Toby shares how attending the London Aspiration Digital event at just 17 became the catalyst for his entire career, from discovering where his skills fit, to learning the power of networking, to eventually meeting the person who would become his boss. Becky and Daisy dig into Toby’s story, exploring how he prepared for the event, how he built confidence as an introverted young person, and the small decisions that helped him stand out in the room.

From early coding adventures to entering competitions, following his curiosity, and stepping bravely into networking events filled with experienced professionals, Toby’s story is a brilliant example of what happens when ambition meets opportunity.

A must-listen for young people exploring their path, educators supporting early talent, and anyone who needs a reminder of why showing up, with a smile, really does change everything.

Hosts: Becky Simms & Daisy Allingstone

Guest: Toby Brown

We Had No Job, No Money, No Experience

Thu, 04 Dec 2025 07:00:17 GMT

In this episode of Behind the Future, recorded at Newcastle University during one of our Aspiration Digital events, host Becky Sims is joined by special co-host Lucia, a computer science student and Newcastle University intern, as they dive into the inspiring journey of Andrew and Pete, the founders of Atomic. From starting their first small ventures at university to creating one of the most successful communities for small business owners, Andrew and Pete share the highs, lows, and lessons learned along the way.

Listeners will hear how the duo turned early challenges, like motivational text messages and T-shirts, into a thriving marketing consultancy and eventually launched their signature community platform. They discuss the importance of perseverance in business, the power of building a loyal community, and how combining tech skills with social marketing strategies can create a lasting impact. Andrew and Pete also reveal how their Atomic conference grew from 350 attendees to over 1,200, even navigating the challenges of running events during a global pandemic.

This episode is packed with practical insights for entrepreneurs, students, and anyone looking to scale their business. From learning how to price services confidently to understanding audience feedback and the critical role of fostering community engagement, Andrew and Pete demonstrate how focus, consistency, and listening to your audience are key to long-term success.

Whether you’re curious about starting a business, building meaningful networks, or simply want to be inspired by the journey of two entrepreneurs who defied the odds, this episode of Behind the Future, recorded live at Newcastle University, offers actionable advice, storytelling, and motivation. Tune in to discover how communities drive growth, why perseverance matters, and the lessons you can apply to your own entrepreneurial journey.

Hosts: Becky Simms & Lucia Onofre Candela

Guest: Andrew Pickering & Pete Gartland

Lella Halloum: How Students Are Shaping the Future of Tech with IBM

Thu, 20 Nov 2025 07:00:13 GMT

In this episode, we explore how students are already shaping the future of tech, with insights from Lella, Head of IBM’s Global Student Strategy. From coding at just eight years old to leading global projects that connect students with industry leaders, Lella’s journey proves that you don’t need decades of experience to make a real difference in technology.

She shares how her early curiosity for coding, combined with entering hackathons and creating student-led projects, led her to work with IBM to bridge the gap between students and professionals worldwide. You’ll hear how she turned challenges like limited access to computer science into opportunities, including running a global hackathon with UNESCO and building a worldwide student community that continues to inspire innovation.

Whether you’re a student curious about tech, creativity, or making an impact, this episode will leave you feeling motivated and empowered. Lella’s story shows that the future of tech isn’t just about coding, it’s about curiosity, courage, and using your voice to drive change, all with the support of IBM’s global initiatives.

Tune in and discover how you, as a student, can start shaping the future of tech with IBM today.

Hosts: Becky Simms & Zachary Theobald

Guest: Lella Halloum

Amber Shand: Empowering Women to Thrive in Tech

Thu, 13 Nov 2025 07:00:22 GMT

In this episode of Behind the Future, Amber, founder of She Bytes Back, shares her journey as a woman in tech. From studying economics and working in finance to discovering coding during the pandemic, Amber reveals how she navigated a male-dominated industry and built a supportive community for ambitious women in tech.

Amber talks about the challenges of breaking into tech without a traditional background, dealing with imposter syndrome, and the importance of psychological safety and peer support. She explains how teaching others and creating resources helped her grow her skills and confidence while also empowering other women to thrive in tech.

This episode is perfect for students and aspiring coders curious about how to find their place in tech, build confidence, and make meaningful connections in STEM. Amber shares practical tips for learning new skills, leveraging mentorship, and navigating the challenges of remote work and onboarding in technical roles.

Whether you’re exploring coding for the first time or looking for inspiration to thrive in a competitive environment, Amber’s story offers actionable advice and insights into how women can take charge, break barriers, and shape the future of tech. Tune in to discover the power of community, perseverance, and curiosity in building a successful career as a woman in tech.

Hosts: Becky Simms & Alice Pennington

Guest: Amber Shand

Bram Vanoirbeek: The Three Most Important Things to Have

Thu, 06 Nov 2025 07:00:16 GMT

In this episode, we chat with Bram, Head of Brand and Digital for a major law firm, to explore the dynamic world of digital marketing and how students can navigate their path into this exciting field. Bram shares his unique journey, from studying communications and launching his own small business, to specializing in digital communications during the early days of social media for law firms.

Throughout the conversation, Bram dives into the three most important things for career success. He discusses the challenges and triumphs of balancing legal precision with creative content, the power of data in proving marketing strategies, and the ever-evolving landscape of video content. Bram also offers insights into how AI is transforming the industry, emphasizing its role as an assistant for efficiency and a catalyst for new creative avenues, while cautioning against complacency and the importance of human authenticity.

If you’re a student or young professional curious about digital careers, marketing, or simply how to flex your creative muscle in a corporate world, this episode is packed with actionable insights, relatable stories, and inspiration. Bram also shares his personal hacks for staying creative and the importance of having a "North Star" to guide your career journey.

Tune in to hear how he embraced unexpected opportunities, the value of continuous learning and practice, and how you too can find what you love in the fast-paced digital sector. Whether you’re interested in law, marketing, or just love a good behind-the-scenes story, this episode will leave you motivated to make your next jump!

Hosts: Becky Simms & Ray Hayne

Guest: Bram Vanoirbeek

Lorna Bladen: How I Help Young People Start Their Own Businesses

Thu, 30 Oct 2025 07:00:23 GMT

In this episode, we sit down with Lorna Blaydon, the Chief Marketing Officer at Enterprise Nation, to explore how young people can access incredible opportunities and grow their own businesses. Lorna shares her unique journey—from university days discovering her passion for people and business psychology, to navigating internships, early career challenges, and eventually becoming CMO of a dynamic, fast-moving company.

Throughout the conversation, Lorna dives into the importance of building your network, using your connections strategically, and standing out when opportunities aren’t always advertised. She reflects on the lessons she’s learned over 15 years in marketing, the value of practical experience over purely academic knowledge, and why work-life balance is key to thriving creatively and professionally.

If you’re a student or young professional curious about entrepreneurship, marketing, or simply how to navigate your first steps in business, this episode is packed with actionable insights, relatable stories, and inspiration. Lorna also discusses how Enterprise Nation supports early-stage founders through innovative campaigns and partnerships with companies like Vodafone and TikTok Shop, giving young people a real platform to shine.

Tune in to hear how she turned challenges into opportunities, why being proactive can make all the difference, and how you too can take control of your career journey. Whether you’re interested in startups, marketing, or just love a good behind-the-scenes story, this episode will leave you motivated and ready to take the next step.

Hosts: Becky Simms & Alice Pennington

Guest: Lorna Bladen

https://www.linkedin.com/in/lornabladen/

FUTURE UNPLUGGED: Meet The Founder

Thu, 23 Oct 2025 06:00:18 GMT

In this special bonus episode of Behind the Future Podcast, meet Becky, the founder of Aspiration Digital, as she shares her journey from discovering digital marketing to creating a platform that inspires thousands of students. Aspiration Digital hosts events and workshops to give young people real insight into careers in marketing, tech, AI, creative industries, and entrepreneurship.

Becky discusses how her own school experiences inspired her to bridge the gap between education and the working world. From hosting events to launching a podcast that reaches students beyond the room, she explains how Aspiration Digital shows there’s no single path to success. She also shares the challenges of finding sponsors, curating speakers, and scaling events while staying true to her mission.

Throughout the episode, Becky highlights inspiring stories of students whose futures have been shaped by Aspiration Digital, proving how guidance and exposure can spark ambition and open doors.

If you’re curious about digital careers, entrepreneurship, or creating opportunities for the next generation, this episode is full of actionable insights and motivational takeaways from Becky’s journey.

Hosts: Jessica Day & Nina Findlay

Guest: Becky Simms

https://www.linkedin.com/in/beckyreflectdigital/

Steve Price: What I Wish I Knew When I Was 17

Thu, 16 Oct 2025 06:00:22 GMT

Ever felt like school just isn’t your thing? You’re not alone. In this episode of Behind the Future, Steve Price shares his story of how he went from being an average student to becoming a Creative Director, all thanks to curiosity, hustle, and a love for drawing. As he says, “I wasn’t exceptional at school, but I could draw,” and that small talent changed everything.

Steve walks us through his journey, from his amazing art teacher spotting his potential to filling countless sketchbooks with ideas that shaped his creative skills. He explains how exploring, experimenting, and sometimes breaking the rules helped him figure out what he really wanted to do, and how you can do the same. If you’ve ever wondered what creative careers actually look like, this episode is full of honest advice, funny stories, and real-life tips about getting started in the creative world.

He talks about his first jobs, how networking and following up helped him succeed, and why self-doubt can sometimes be a good thing. He also shares his thoughts on AI, creativity, and why passion matters more than perfect grades. Steve’s experience shows that there’s no single path to success, and that even if school doesn’t recognise your talents, you can still turn your skills into a career.

If you’re a student curious about creative careers, dreaming of design, media, or advertising, or just wondering how to turn your hobbies into something bigger, this episode is for you. Listen to Steve Price explain how curiosity, sketchbooks, and a little bit of rule-breaking helped him build his dream career, and get inspired to start your own journey.

Hosts: Becky Simms & Nina Findlay

Guest: Steve Price

https://www.linkedin.com/in/thesteveprice/

Lisa Goodchild: "Don’t be down from a no. Just keep asking"

Thu, 09 Oct 2025 06:00:14 GMT

In this episode, Lisa Goodchild shares her insights on empowering students through real-world industry experience and hands-on learning. Lisa dives into how exposing young people to workplaces like TikTok, Google, and Spotify gives them practical skills, leadership opportunities, and a glimpse into potential career paths. She explains why traditional education can sometimes feel like a “tick-box” exercise and how students thrive when they connect their learning to things they are passionate about, from music and film to sustainability and technology.

Lisa also highlights the importance of building networks, taking chances, and staying persistent, sharing stories of young people who have turned opportunities into incredible career growth. She discusses how teachers can learn from industry too, bringing fresh ideas and techniques into schools, which creates a cycle of inspiration and empowerment for students. From creating events that give students exposure to top companies, to mentoring and encouraging confidence in asking questions and chasing opportunities, Lisa offers a roadmap for how young people can take charge of their futures.

Throughout the episode, Lisa reflects on her own journey, balancing career growth with wellbeing, and emphasises the power of resilience, curiosity, and collaboration. She also provides practical advice on spotting opportunities, making connections, and navigating setbacks without giving up. This episode is perfect for students, educators, and anyone interested in discovering how industry experience can unlock potential and prepare young people for the rapidly evolving world of work.

Hosts: Becky Simms & Jessica Day

Guest: Lisa Goodchild

https://www.linkedin.com/in/lisagoodchild/

Joe Seddon: How I Get Students Into Oxford and Cambridge

Thu, 02 Oct 2025 06:00:14 GMT

In this episode, Joe Seddon reveals how he gets students into Oxford and Cambridge, helping talented young people overcome the barriers that often hold them back. Growing up in a small town in Yorkshire, Joe didn’t have access to the networks, guidance, or resources that many students take for granted. Despite this, he secured a place at Oxford University and immediately knew he wanted to create opportunities for others to do the same.

Joe is the founder and CEO of Zero Gravity, a tech platform designed to identify and support students from low-income backgrounds, giving them the tools and mentorship they need to reach the country’s top universities and careers. From starting Zero Gravity straight out of university in his bedroom to building a thriving network of mentors and students, Joe shares the real story behind turning ambition into impact.

Throughout the episode, Joe talks about the obstacles he faced, from teaching himself to code to launching a startup without a big budget, and the social barriers of pursuing an unconventional path. He also shares inspiring stories of students who, through Zero Gravity, gained the confidence, guidance, and support to secure places at Oxford and Cambridge.

Whether you’re a student dreaming big, a parent supporting your child, or simply curious about how talent can be recognised and nurtured, this episode is packed with insights and actionable advice. Joe’s journey shows how determination, creativity, and the right support can help get students into Oxford and Cambridge, proving that top-tier education is achievable—no matter your background.

Hosts: Becky Simms & NIna Findlay

Guest: Joe Seddon

https://www.linkedin.com/in/joeseddon/

Indy Bhogal: From Intern to Director at an Iconic Brand

Thu, 25 Sep 2025 06:00:13 GMT

This week on Behind the Future, we sat down with Indy Bhogal, Associate Director of Digital at Coca-Cola Europacific Partners, to hear how a university student placement turned into an 18-year career at one of the world's biggest brands.

Indy didn’t get where he is today by following a rigid plan. In fact, he admits he never set out to work in digital communications at all. Starting out as a multimedia design technology student at Brunel University, he applied for a year-long placement with his friends and landed a role at Coca-Cola. On paper, the job sounded uninspiring, but Indy turned it into something much more. He proactively knocked on doors, started conversations, and offered his skills in design, animations and websites. By making himself visible, having conversations with people in the office, and keeping in touch with colleagues even after his placement ended, Indy created opportunities for himself. That proactive mindset, combined with a willingness to take every chance he could get, transformed his career - eventually leading him from placement student to digital director.

In this episode, Indy shares why talking to people is the most underrated skill you can build, and how being proactive can open doors in any workplace. He talks about the importance of relationships in a company of 40,000 employees, why "just being around" can matter more than you think, and what it's really like working at Coca-Cola.

If you’ve ever wondered how to stand out in a big company, make the most out of a work placement, or why conversations can transform your career, Indy’s story will leave you motivated to get out there and start talking.

Hosts: Becky Simms & Ruhaan Qudratiyaar

Guest: Indy Bhogal

https://www.linkedin.com/in/lucyshall/

Lucy Hall: How I Built a Career Without GCSEs

Thu, 18 Sep 2025 06:00:26 GMT

Lucy Hall’s story is one you don’t want to miss. In this episode of Behind the Future, Lucy Hall, founder of Digital Women and SocialDay, shares how she went from teaching herself digital marketing as a teenager with no computer at home to becoming one of the UK’s leading voices in digital skills and community building.

Lucy didn’t take the traditional route. She wasn’t a straight-A student, didn’t leave school with perfect grades, and often felt like she didn’t fit in academically. But when her mum bought the family’s first computer at 17, Lucy saw an opportunity. She started selling products on eBay, taught herself HTML, built websites, and even became one of the first sellers to make eBay listings look professional with custom designs. That spark turned into a passion that grew into multiple businesses and eventually Digital Women, a thriving community helping thousands of women upskill for the future of work. Her mission to help the next generation feel confident with digital skills.

Lucy Hall’s journey proves you don’t need perfect grades or the “right” background to build something incredible. If you’ve ever doubted yourself, this episode is packed with motivation, honesty, and real advice to help you take your first step.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice.

Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Ruhaan Qudratiyaar

Guest: Lucy Hall https://www.linkedin.com/in/lucyshall/

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here!

https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform

Tom Shaw: How I Went From YouTube Gamer to Young Entrepreneur

Thu, 11 Sep 2025 06:00:19 GMT

On today’s episode of Behind the Future, we chat with Tom Shaw, a Software Developer and Content Creator, who turned his love for gaming into coding, freelancing, and building real skills that can shape your future. If you’ve ever wondered how to take your gaming hobby and turn it into something more, this episode is packed with tips, inspiration, and practical advice for teens who want to level up in life.

Tom shares his journey from spending hours on YouTube gaming videos to learning how to code, taking on freelance projects, and discovering ways to make money online while following his passions. Along the way, he talks about the challenges he faced, the mistakes he learned from, and how posting on YouTube actually helped him develop skills that matter in the real world.

Whether you’re interested in coding, gaming, or just figuring out what you want to do next, this episode will give you ideas and motivation to start exploring. You’ll hear how starting as a YouTube gamer taught Tom creativity, problem-solving, and persistence, skills that helped him open doors to new opportunities.

Hosts: Becky Simms & Daisy Allingstone

Guest: Tom Shaw

https://www.linkedin.com/in/imtomshaw/

Ellen: Side Hustles & Saying Yes!

Thu, 04 Sep 2025 06:00:19 GMT

In this episode, Ellen Bundy shares her journey from studying Geography to finding her passion in marketing, building communities, and just going for it. 💡 She talks about how starting small side projects, hosting meetups, and saying “yes” to opportunities helped her gain confidence, learn new skills, and grow her career.

Ellen also shares her top networking tips, how to overcome imposter syndrome, and why building your online presence early can open doors you never expected. Whether you’re figuring out your next step after uni or just want practical advice on taking action, this episode is full of inspiration and real-life lessons.

Hosts: Becky Simms & Alice Pennington

Guest: Ellen Bundey https://www.linkedin.com/in/ellen-bundey-981338160/

YES Meet Up: https://www.linkedin.com/company/the-yes-meet-up/posts/?feedView=all

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here!

https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform

Carlo Weaver: From Homeless to Managing an £83M Portfolio

Thu, 28 Aug 2025 06:00:13 GMT

In this inspiring episode, we sit down with Carlo Weaver, who shares his incredible journey from being homeless as a teenager to managing an £83 million portfolio. Carlo’s story is about resilience, determination, and never letting life’s challenges define you. He opens up about leaving school without his GCSEs, being diagnosed with autism, and facing extreme hardships.

Carlo Weaver shows that even in the toughest situations, it’s possible to turn your life around. From working multiple jobs and caring for family members to discovering a degree apprenticeship with NatWest, Carlo proves that opportunities can appear when you least expect them. He also talks about how autism has been both a challenge and a strength, helping him think differently and overcome barriers that many thought were impossible.

Join us to hear Carlo Weaver talk about resilience, ambition, and turning obstacles into opportunities. This episode is packed with motivation, real-life lessons, and advice for teens who want to break the cycle, explore new paths, and achieve big things.

Hosts: Becky Simms & Oben Goodier

Guest: Carlo Weaver

https://www.linkedin.com/in/carlo-alexander-roy-weaver/

Sophie Miller: How I Built Pretty Little Marketer to a 600K+ Audience

Thu, 21 Aug 2025 06:00:30 GMT

In this episode, Sophie Miller shares her journey from being a student with an idea to becoming the founder of Pretty Little Marketers, a marketing community with an audience of over 600,000 people. Sophie talks about what inspired her to start, how she grew such a huge platform, and the lessons she’s learned along the way.

Whether you’re curious about marketing, dream of starting your own business, or just want to hear from someone who turned a passion into a career, Sophie’s story will leave you feeling motivated and ready to take your next step.

Hosts: Becky Simms & Daisy Allingstone

Guest: Sophie Miller

https://www.linkedin.com/in/sophiealicemiller/

https://www.linkedin.com/company/prettylittlemarketer/posts/?feedView=all

Holly Hobbs: Your TikTok Hobby Could Be Your Career

Thu, 14 Aug 2025 06:00:22 GMT

This week on Behind the Future, we're joined by Holly Hobbs, Co-Founder and Chief Growth Officer at Your Future, to share her incredible journey into the digital world.

From making viral TikToks about cookies while working at Tesco's, to landing a degree apprenticeship at Microsoft and then fearlessly launching her own business at just 18, Holly's story is a masterclass in modern entrepreneurship.

Ever wondered how to turn a hobby into a thriving career? Or how a 'side hustle' can lead to merging with a major company by age 22? Holly breaks it all down, revealing how she navigated challenges, learned essential business skills on the fly, and why trusting your gut (even against your parents' advice!) is crucial for success.

Hosts: Becky Simms & Oben Goodier

Guest: Holly Hobbs

https://www.linkedin.com/in/hollyhobbss/

https://www.tiktok.com/@howtogetanapprenticeship

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here!

Ashia Ogunlade: How I Got Hired by One of the World’s Biggest Brands

Thu, 07 Aug 2025 06:00:30 GMT

This week on Behind the Future, Ashia, a Solutions Architect at Amazon Web Services, joins us to share her incredible journey into the tech world; from studying A-level Computer Science to interning in Luxembourg and landing a dream role at one of the biggest companies on the planet.

Ever wondered what it’s really like to work at Amazon? Or how to go from student to tech pro without knowing exactly where you’re headed? Ashia breaks it all down. She shares how rejection shaped her path, how LinkedIn and personal projects opened doors, and why owning your journey, even when it feels uncertain, is the key to unlocking opportunity.

Hosts: Becky Simms & Ashley Duffy

Guest: Ashia Ogunlade

https://www.linkedin.com/in/ashia-ogunlade/

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here!

Itamar Blauer: Breaking Into SEO - The Ultimate Guide for Teens

Thu, 31 Jul 2025 06:00:11 GMT

Are you curious about what it takes to build a successful SEO career? In this episode, Itamar, an experienced SEO director, shares his journey from speaking at Brighton SEO for the first time to leading a team and working directly with clients. If you want practical SEO career advice, this is the perfect guide for you.

Itamar talks about why starting with the basics like keyword research and understanding search engines is key. He explains how SEO isn’t just about technical skills, it’s about connecting with people and learning how to adapt strategies based on different businesses and cultures. Whether you’re just starting out or thinking about a future in digital marketing, Itamar’s insights on SEO career advice will help you understand what to expect and how to grow.

You’ll learn why speaking at events can push you to level up your skills, how to balance leadership and client work, and why building good relationships is as important as the technical side of SEO. This video is packed with useful tips for anyone interested in a career in SEO and digital marketing.

Hosts: Becky Simms & Nathan Ogunrombi

Guest: Itamar Blauer

https://www.linkedin.com/in/itamarblauer/

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here!

Petra Abbam: What It’s Really Like Working in AI at the BBC

Thu, 24 Jul 2025 06:00:19 GMT

This week on Behind the Future, we’re joined by Petra Abbam, Principal Responsible AI Manager at the BBC, a role she carved out through curiosity, reinvention, and a willingness to take risks.

From dreaming of being a pilot to studying physics, dropping out, and eventually landing in computer science and French, Petra’s story isn’t linear, and that’s exactly what makes it powerful. After starting in publishing, she joined the BBC, working on orchestras and choirs, before progressing through six completely different roles, each time driven by a desire to learn and grow.

Today, she leads the BBC’s responsible AI efforts, helping the organisation navigate deepfakes, misinformation, and biased datasets. Petra shares why a third of the world being offline matters, what it means to make responsible AI inclusive, and why critical thinking is your best asset in a world where it's getting harder to tell what’s real.

She also opens up about career crossroads, imposter syndrome, and leaping into new roles that stretched her skills - plus advice for young people worried about job security in the age of AI.

Hosts: Becky Simms & Ruhaan Qudratiyaar

Guest: Petra Abbam

https://www.linkedin.com/in/pabbam/

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here!

Darren Martin: Not the YouTuber He Planned to Be

Thu, 17 Jul 2025 06:00:23 GMT

In this episode of Behind the Future, Darren Martin from The Evergreen Agency shares his journey from aspiring musician and YouTuber to creative lead. He talks openly about overcoming imposter syndrome, learning from mistakes, and building a creative team from scratch. Darren also explains why cultural fit is key in any career and how AI tools are transforming video production and marketing.

Whether you’re starting a YouTube channel, navigating career changes, or interested in creative leadership, this episode offers valuable advice and inspiration for anyone feeling uncertain about their path.

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.

Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Ashley Duffy

Guest: Darren Martin

https://www.linkedin.com/in/darrenmartinvideo/

Claire: Oops, I Dropped Out (and Still Made It Big)

Thu, 10 Jul 2025 06:00:36 GMT

This week on Behind the Future, we’re chatting with Claire, founder of Chime Agency, who proves you don’t need a degree (or a perfect plan) to build a brilliant career.

Claire shares how dropping out of uni, getting made redundant twice, and trusting her gut led her to create her own successful business. We talk about career curveballs, why soft skills like creativity and empathy are more powerful than ever, and how AI is changing the working world — but not replacing humans anytime soon.

If you’re feeling unsure about what’s next or want to know how to turn chaos into opportunity, this one’s for you.

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Jessica Day

Guest: Claire Hutchings

https://www.linkedin.com/in/claire-hutchings/

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here!

Dan: I Didn’t Study Design, But Now I Live It

Thu, 03 Jul 2025 06:00:44 GMT

This week on Behind the Future, Dan, a Product Designer at LAB, joins us to share how he navigated uncertainty in his early career, from studying engineering to landing in consultancy, before discovering a passion for design.

Dan talks about falling into roles by accident, learning the power of design thinking, and how his consulting background helped him build people-first digital experiences.

An honest, insightful chat for anyone figuring things out, especially if you don’t know what’s next yet.

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Ruhaan Qudratiyaar

Guests: Dan Sullivan

https://www.linkedin.com/in/dan-sullivan-28859a109/

Milly & Jodie: How an Apprenticeship Changed Our Lives

Thu, 26 Jun 2025 06:00:38 GMT

This week on Behind the Future, Milly & Jodie from Climbing Trees join us to share how their apprenticeships helped launch their careers in media.

They dive into the realities of starting in the industry, the challenges they overcame, and the confidence hacks that helped them succeed.

Tune in for invaluable advice on breaking into media without a degree and why apprenticeships are the secret to their success!

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Jessica Day

Guests: Milly Brown and Jodie Brookton

https://www.linkedin.com/in/milly-brown-9b1742153/

https://www.linkedin.com/in/jodie-brookton/

Claudia: Social Media Was Just a Hobby, Now It's My Job

Thu, 19 Jun 2025 06:00:36 GMT

In this episode of Behind the Future, Claudia a Strategy Director for a personal branding agency discusses her journey from studying international relations to her current career; sharing insights on navigating career changes, the importance of building a network, and using social media effectively for personal branding and career growth.

She also delves into the complexities of strategy in personal branding, so whether you're already diving into networking or just starting out your LinkedIn journey, Claudia's tips will be sure to point you in the right direction.

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Ashley Duffy

Guest: Claudia Cardinali

Daniel Priestley: What School Doesn’t Teach You About Success

Thu, 12 Jun 2025 06:00:33 GMT

An exclusive interview with Daniel Priestley - author, entrepreneur, and a multiple-time guest on the acclaimed Diary of a CEO podcast with Steven Bartlett.

In this episode of Behind the Future, Daniel shares his journey from dropping out of university to building seven businesses, three of which reached £10m+ turnover. He offers practical insights into entrepreneurship, personal branding, and what it takes to grow a successful company in today’s fast-moving world.

We explore his thoughts on the education system, building your career in small high-growth teams, and why visibility often matters more than perfection.

Whether you're just starting out or looking to scale, this episode is full of real-world advice and inspiration from one of the most influential voices in business.

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Jessica Day

Guest: Daniel Priestley

Coral: I Had No Idea What Marketing Was (Now I’m a Director)

Thu, 05 Jun 2025 06:00:37 GMT

This week on Behind the Future, we chat with Coral, a Marketing Director who went from planning weddings to leading campaigns.

She didn’t even know what marketing was at first – but one rewrite of a murder mystery invite changed everything. Now, with over 10 years’ experience, Coral shares how she found her path, why soft skills matter, and how failures can fuel success.

If you're curious about creative careers (with a bit of chaos), this one’s for you!

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here!

https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Elliott Williams

Guest: Coral Wood

Lucy: Saying Yes to Opportunities Helped Me Grow

Thu, 29 May 2025 06:00:20 GMT

Lucy shares her journey from working in-house to embracing the fast-paced, reactive world of agency marketing.

She talks about the excitement of agency life, the challenges, and the rewards, as well as the importance of having a mentor and a supportive team around you.

Lucy’s passion for her role shines through as she reflects on how collaboration and guidance have shaped her career.

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Ruhaan Qudratiyaar

Guest: Lucy Todd

Tom: Why Real Life Was My Best Teacher

Thu, 22 May 2025 06:00:35 GMT

This week on Behind the Future, we chat with Tom Wilson, a media marketing pro with over 20 years of experience. He started out in the post room and worked his way up to agency director before going solo to help other agencies grow.

Tom talks about how his career took different turns, learning loads of skills along the way. He also shares why networking is super important, how to handle change, and how agencies today are way more open and team-focused than before.

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Ruhaan Qudratiyaar

Guest: Tom Wilson

Jack: Breaking into Advertising Without a Degree

Thu, 15 May 2025 06:00:36 GMT

This week on Behind the Future, we’re talking to Jack Latchford - Senior Partner at Publicis Groupe UK and proof that you don’t need a degree to break into advertising.

Jack started out by jumping straight into a working environment as an apprenticeNow, he’s on a mission to open more doors for people from all backgrounds.

He shares how he made it, what really matters when you’re starting out, and why there’s no one “right” path into the creative world. If you’re thinking about your next step and want some real, no-fluff advice, this one’s for you.

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference, where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Nathan Ogunrombi

Guest: Jack Latchford

Dayana: From TikTok Scroller to Content Creator

Thu, 08 May 2025 06:01:14 GMT

This week on Behind the Future, we’re chatting with Dayana Collazos Ibarra, a digital marketing expert who’s crushing it in the world of TikTok. Dayana shares how she went from working in the beauty industry to mastering the art of viral content and building real communities on social media.

She dives into the power of TikTok and how it’s totally changed the game for creators and brands alike. Plus, Dayana talks about the importance of being real and staying true to yourself while making your mark online. If you're into social media, content creation, or just curious about how to get started, this one’s for you!

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here!

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Ashley Duffy

Guest: Dayana Collazos Ibarra

Matt: The 'Nerdy' Side of Me That Became My Secret Weapon

Thu, 01 May 2025 06:00:45 GMT

This week on Behind the Future, we’re talking to Matt Greenwood - the guy in charge of all things automation and AI at Reflect Digital.

Matt didn’t grow up dreaming of working in tech. In fact, he got into it by accident while doing a part-time job at uni. But he quickly realised he loved solving problems and making things run more smoothly using tech. So, he started finding clever ways to fix everyday issues - even making life easier for his team without being asked.

His journey shows that you don’t need to follow a set path or be a computer genius from day one. From creating his own role at a major company to leading innovation now, Matt shares how curiosity, creativity, and a bit of trial and error can take you a long way.

If you’re into tech, love figuring stuff out, or have no idea what you want to do yet, this one’s for you!

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe to weekly episodes, and don't forget to check out Aspiration Digital, our annual conference, where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Jessica Day

Guest: Matt Greenwood

Tyarna: The Power of Listing What You Love to Do!

Thu, 24 Apr 2025 06:00:25 GMT

This week on Behind the Future, we're joined by Tyarna Agyekum, who leads the social media at The Drum, where she gives us a behind-the-scenes look at how she became the creative force behind one of the most fast-paced marketing communities in the industry.

Tyarna opens up about her original ambition to become a psychiatrist and how a change in direction led her to pursue her passion for marketing and social media. She highlights the value of following what you enjoy and reminds us that there are far more career paths out there than you might initially think!

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Jessica Day

Guest: Tyarna Agyekum

Daryll: Visualisation and Shifting Your Mindset for Success

Thu, 17 Apr 2025 06:00:19 GMT

In our very first podcast episode, we’ve got Daryll Scott, a psychological performance coach, who’s here to share some game-changing advice!

Daryll dives into how to use visualisation to achieve your goals, turn negative thoughts into your secret weapon, and share revision tips that actually work! He also opens up about the dangers of comparing yourself on social media and how to stay focused on your own journey. We hope you enjoy our first episode of Behind the Future!

Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.

Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.

Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.

You can also follow us on Instagram and TikTok @aspirationdigital

Hosts: Becky Simms & Elliott Williams

Guest: Daryll Scott

Our Best Moments from 2025

Thu, 08 Jan 2026 07:00:00 GMT

Start the new year inspired with this special Behind the Future episode, featuring the very best moments from 2025. From students shaping the future of tech to entrepreneurs, creators, and innovators making an impact, this episode brings together stories, insights, and advice to help you start 2026 ahead.

We’ve pulled together the most inspiring conversations from the past year—covering creativity, entrepreneurship, digital innovation, and personal growth. Whether you’re curious about tech, marketing, or making your mark in the world, this episode is packed with motivation, practical tips, and fresh perspectives to guide your journey.

Tune in and discover how determination, curiosity, and creativity can open doors, spark ideas, and help you take bold steps into the year ahead.

FUTURE UNPLUGGED: Come Behind the Scenes!

Thu, 27 Nov 2025 07:00:19 GMT

In the “Future Unplugged: Come Behind the Scenes” bonus episode of Behind the Future, listeners get an insider look at what goes on behind the camera. With roles swapped, the hosts step back while Chris, Erin, and Lulu reveal the work that makes the podcast happen - covering camera setup, lighting, audio, editing, and scheduling. They explain how tools like Otter AI for live transcripts and AutoPod for editing streamline production and keep episodes smooth.

Student co-host Daisy shares her experience as a guest, reflecting on the nerves and excitement of interviewing industry professionals and the confidence-building skills gained through networking and content creation. The team also discusses guest prep, social clip creation, and distributing episodes across platforms like Spotify, YouTube, and Instagram, highlighting how they make content engaging and accessible for students.

Ultimately, the episode celebrates the crucial behind-the-scenes team, showcasing the effort, technology, and collaboration that bring Behind the Future to life.

Hosts: Becky Simms & Daisy Allingstone

Guests: Chris Male & Erin Baxter

FUTURE UNPLUGGED: Surviving GCSE Results Day

Tue, 19 Aug 2025 06:00:34 GMT

In this bonus episode, student co-host Ruhaan takes us through the emotions and expectations of GCSE results day, from the build-up to the big moment. He opens up about how it felt, what he learned from the experience, and shares his thoughts on what’s next as he looks ahead to the future. Whether you’re hoping, stressing or somewhere in between, Ruhaan’s real talk is here to help.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights, and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms

Guests: Ruhaan Qudratiyaar

FUTURE UNPLUGGED: The A Level Pressure? Let’s Talk

Tue, 12 Aug 2025 06:00:44 GMT

In this bonus episode, student co-host Alice shares her honest reflections on A-Level results day, the nerves, the surprises, and what she wishes she’d known. She also talks through her journey to university, including navigating Clearing, adapting to uni life, and the lessons she’s picked up along the way. If you’re feeling uncertain about your next steps, Alice’s advice and experience might be just what you need.

Hosts: Becky Simms

Guests: Alice Pennington

FUTURE UNPLUGGED: Results Day Real Talk

Tue, 05 Aug 2025 07:54:00 GMT

In this special episode, Future Unplugged, Lucy, Ellen and Indy reflect on their own results day experiences, from nerves and surprises to what they’ve learned since. Whether you’re waiting on GCSEs, A-Levels or something else, they share honest advice, relatable stories, and a reminder that your results don’t define your future.

Hosts: Becky Simms

Guests: Lucy Hall, Ellen Bundey and Indy Bhogal