& I’m still dealing with snowstorms, frozen doors, & a property that refuses to cooperate.

Strangely enough… it mirrors what I’m seeing in business right now.

Things that look fine on the surface… but don’t hold up when it actually matters.

Inside this episode:

• A real situation that didn’t add up at first
• Why more effort isn’t fixing what feels “off”
• Where things are quietly breaking (that most people miss)
• And the shift that clicked once I stopped looking at the obvious

If your work feels heavier than it should…

or like you’re doing everything “right” but not seeing it pay off…

This might connect a few dots...

Just not the ones you’re expecting.

You can read the newsletter here.

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

“AI is replacing copywriters.”

That’s the story going around right now…

& it’s #FakeNews.

Let's look at what’s actually happening as AI floods the market

& why the real divide isn’t AI vs humans…

In this episode:

• Why AI-generated content often “sounds good” but fails to convert
• The difference between using AI & actually knowing what "good" looks like
• How businesses are accidentally flooding their own marketing with fluff
• & why skilled copywriters are actually becoming more valuable, NOT less

You'll also learn a simple analogy that makes this crystal clear.

If you’ve been questioning your relevance in an AI-driven world… this is your reality check.

The future isn’t AI vs you.

It’s whether you become the expert who knows how to use it.

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

It sounds true.

It feels true.

But most of the time? It’s not the real problem.

Let's break down why the chaos in your business isn’t coming from doing too much...

it’s from saying yes to things that don't take you where you actually want to go.

Because when your work doesn’t connect to a clear outcome, everything starts to feel scattered… even if each piece technically makes sense.

Inside this episode:

• Why “focus” isn’t about doing just one thing
• How consistency can actually lock you into the wrong direction
• The difference between work that’s related vs. work that’s aligned
• & how to filter opportunities so they actually move your business forward

You'll also learn a simple way to think about your business so your goals & work is aligned.

Because clarity doesn’t come from cutting everything else.

It's from deciding where everything is supposed to lead.

If your business feels messy right now… you might not need to do less.

You might just need to stop building roads that go nowhere.

You can read the newsletter here

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

Somehow, the words that come out of your mouth don’t match what’s in your head.

The result?

Confusion, polite nods, and a conversation that dies before it even starts.

Let's dig into why this matters ... not just in face-to-face conversations,

but in your marketing, like website copy, or social posts.

Because unlike live interactions, you can't see their reactions & clarify.

They either get it, or they move on.

You’ll learn:

• The simple 3-word shift that bridges features into real outcomes
• How to turn a plain description of what you do into a clear, compelling message that helps your audience see themselves in the results
• Why this is a thinking problem, not a writing problem, & how fixing it makes all your copy easier

The takeaway: it’s not about sounding smarter or more professional...

It’s about helping your audience understand why it matters to them.

Even just applying this to one sentence transforms the impact of your message immediately.

You can read the newsletter while you listen.

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

Read the newsletter that shapes the bonus audio.

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

Does trying something outside your comfort zone make you inauthentic…

or is that actually part of being yourself?

After years of resisting formats like podcasting, I’m finally launching one

but not in the way I thought I “should.”

In this episode, I unpack:

• Why my first attempt at podcasting failed before it even started
• The difference between stretching (growth) and forcing (self-betrayal)
• How following “proven” strategies can kill your business
• Why authenticity isn’t about avoiding discomfort
• How to rethink strategies so they actually fit your personality, energy, & stage of business

This is a reminder that:

A strategy isn’t wrong just because it doesn’t work for you in its current form.

& more importantly:

Authenticity isn’t refusing to do the thing… It’s refusing to do it in a way that betrays who you are.

If you’ve been resisting something because it feels performative, forced, or “not you”…

This episode helps you rethink how to approach it in a way that actually fits YOU.

You can read the newsletter while you listen or jump into the LinkedIn "half-baked" announcement conversation

Curious about your Wealth Dynamics by Roger Hamilton score?

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

More than you think.

Somewhere between getting burned (again), trying to save money, & standing in the middle of an extra-frozen property (without reliable power or heat) … something clicked.

It’s one of those business lessons that sounds obvious once you hear it

but most people don’t realize they’re breaking it until things start going sideways.

This episode isn’t theory.

It’s real-time, slightly painful, & unexpectedly tied to a Meatloaf playlist that’s now stuck in my head.

If your work has ever felt heavier than it should… or like you’re doing “everything right” but something’s still off…

You’ll want to hear this.

Just don’t be surprised if it changes how you look at your business overnight.

Apologies in advance if the songs get stuck on repeat for you too!

links from the episode:

-> The scammy solar company you want to avoid ... Sovereign Power in Southern Alberta

-> The artist behind the Meatloaf drawing ... Tom Richmond

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

Sounds safe.

Logical.

Smart.

… & it quietly kills a LOT of businesses.

Let's break down why “proven” strategies fail more often than people admit

& the 2 reasons why no one talks about: they don’t match your stage or your personality.

Because the same strategy that works for an established creator with an audience… can completely stall someone who’s just getting started.

Inside this episode:

• Why low-ticket offers are often the hardest way to grow early on
• The math problem most people ignore when pricing their first offers
• How using the wrong strategy at the wrong stage creates business-breaking pressure
• How working 1:1 first actually accelerates results & income

You'll also hear a real-life example of what happens when you skip alignment

Strategies don’t fail because they’re bad.

They fail because they don’t fit.

The right move isn’t copying what works.

It’s choosing what works for you ... right now in your business.

Read along with the newsletter.

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

They’re just often wrong for you.

Let's unpack why so many popular growth strategies—podcasts, webinars, constant content—can feel heavy, forced, or even impossible to follow through on.

It’s not a discipline problem.

It’s a misalignment problem.

Inside this episode:

• Why “proven” strategies fail when they don’t match your personality
• The difference between resistance & real internal misalignment
• How ignoring how you naturally think & work creates unnecessary friction
• Why doing what works for someone else can quietly stall your growth

You'll also learn about my own experience trying to force strategies that never fit

& what changed once I started designing around how I actually operate.

Because before funnels, content, or tactics… your business needs to fit you.

If it doesn’t, everything feels harder than it should.

Alignment isn’t fluff.

It’s leverage.

You can read the newsletter while you listen

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

But because it's designed to depend on you?

Let's break down the uncomfortable realization that I didn’t build a business ...

I built a job.

One that relies on constant calls, constant availability, & constant energy.

If every dollar you make requires you to show up, perform, & manage people…

You don’t control your momentum ... your clients do.

This episode dives into:

• The hidden energy cost of client work (it’s not just the hours)
• Why introverted entrepreneurs burn out faster in “standard” business models
• The volatility that comes from relying on clients for income
• & the shift toward quieter, more durable, asset-based business models

You'll also hear about where I’m headed next ...

moving away from high-touch, schedule-heavy work & toward building income streams that don’t rely on me being “on” all the time.

If you’ve ever felt drained trying to keep up with the demands of a client-based business… this is your permission to design something different.

Quiet doesn’t mean small. It might just mean sustainable.

You can read this issue while you listen

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

“So… what do you do?”

Early on, I answered this question the way most people do...

by explaining, over-talking, & trying to sound impressive.

It didn’t work.

Conversations died.

People disengaged.

& ultimately, it played a big role in why my first business failed.

Not because I lacked skill…

But because I lacked positioning.

This episode unpacks:

• Why most people answer this question wrong (and don’t realize it)
• The difference between explaining what you do vs. making it relevant to the listener
• How “feature-mode” & jargon kill conversations instantly
• Why people don’t actually care what you do—they care what changes for them
• The subtle shift that turns polite smiles into genuine curiosity (& clients)

You’ll also hear the exact reframing that changed everything for me—turning awkward intros into real conversations, referrals, & paying clients.

The big takeaway:

Relevance beats resume.

Every. Single. Time.

& sometimes the best way to answer the question… is not to answer it right away.

If you’ve ever struggled to explain what you do without rambling, overthinking, or losing people mid-sentence ... this episode helps you simplify, connect, & actually be understood.

You can read the newsletter while you listen

& watch the TEDx Talks on YouTube ...

• Rebecca Okamoto — TEDx Talk: How to introduce yourself & get hired
• Michelle Golden — Your elevator speech is out of order
• Clay Hebert — The best way to answer “so what do you do?”

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

“If you build it, they will come.”

It sounds great… but in business, it’s completely backwards.

Because the truth is that most entrepreneurs don’t fail because their website, offer, or idea is bad. They fail because they focus on the wrong things first.

This episode breaks down:

• Why launching a website is often one of the loneliest moments in business
• How “perfecting” design, SEO, & tech becomes a form of productive procrastination
• Why your website can turn into a “brochure on a desert island”
• The real reason people don’t engage, click, or reach out

& most importantly… what actually works instead.

You’ll learn a simpler, more effective order of operations.

This episode also introduces Alex Hormozi's concept of the “Core Four” ways to reach people:

The big takeaway:

Your message matters more than your marketing tools.

& a website doesn’t create demand ...it captures it.

If you’ve been stuck tweaking, building, or “getting ready” instead of actually connecting with people…

This episode helps you refocus on what truly drives traction, conversations, & clients.

You can read the newsletter while you listen.

Other links & references mentioned:

• $100M Leads — Alex Hormozi
• beehiiv (AI-powered newsletter + website platform)
• “They Ask, You Answer” by Marcus Sheridan

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

There’s one simple word that can dramatically increase your chances of getting a “yes”…

Let's break down why people don’t just want information ... they want reasons

& how one small shift in your messaging can change how your audience responds.

Backed by a classic psychology study, you’ll see why even a bad reason works better than no reason at all…

& what that means for your marketing, offers, and everyday communication.

Inside this bonus audio:

• Why this one of the most powerful (& overlooked) words in business
• How to make your messaging more persuasive without being pushy
• The difference between real vs. fake reasons & why relevance matters
• How AI fits into the equation (& why it still depends on your skill)

I also share how I use AI to pressure-test (not replace) my own writing ... so every message is clearer, stronger, & more effective.

Because at the end of the day…

People don’t buy, click, or say yes without a reason.

So give them one.

You can read about the study

& check out the free ChatGPT - HumanizeGPT Pro (By Marcus Sheridan) by Marcus Sheridan (author of They Ask, You Answer)

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com

“I’m too busy.”

Because most of the time… you’re not too busy.

You’re just busy doing things that don’t actually move your business forward.

Let's break down why time management isn’t really about time...

it’s about what you choose to focus on & whether that time is being spent or invested.

You’ll learn:

• Why “being busy” can actually be a form of self-sabotage
• The difference between motion vs. momentum
• How common excuses (“I didn’t get to it,” “I need more research”) keep you stuck
• Why most people focus on the wrong things first (& how that slows everything down)

& most importantly… the 4-part framework to fix it:

This isn’t about doing more.

It’s about doing what actually counts.

Your core takeaway:

If your “busyness” isn’t producing clients, revenue, or real progress…

it’s costing you more than time.

This is a reset...helping you refocus on what actually grows your business, while cutting through the noise, distractions, and self-sabotage.

You can read the newsletter while you listen

& be sure to read Dan Kennedy's No B.S. Time Management for Entrepreneurs

Let's connect on LinkedIn.

Email me about topics (& guests) you'd like to hear ... Info@BeYourselfMarketing.com