<![CDATA[Ahead of the Curves]]> https://rss.com/podcasts/ahead-of-the-curves Ahead of the Curves is hosted by work besties Keeva Freeman and Caitlin Collins. Join us as we dive into the latest retail innovations, marketing campaigns, and cultural trends of the moment, focusing on tech advancements and the women who are leading the way.

Expect insights, inspiration, candid conversations, and humour as we explore standout brand strategies, product launches, store designs and marketing campaigns. From empowerment to industry trends, retail innovation, and more, we have got you covered.

]]> RSS.com 2026.401.141116 Fri, 17 Apr 2026 13:31:23 GMT en 96a62dc8-fb3c-5d72-aeb5-e80b3fa0dafa https://media.rss.com/ahead-of-the-curves/20250220_100252_363f13960913e1ee2597cde82269dfdc.png Ahead of the Curves https://rss.com/podcasts/ahead-of-the-curves yes Ahead of the Curves 2025 Ahead of the Curves Ahead of the Curves false episodic podcast <![CDATA[Ep. 1 - Personalisation & 2024’s Biggest Brand Campaigns]]> In their debut episode of Ahead of the Curves, Keeva and Caitlin dive into the biggest marketing campaigns of 2024. From Boots’ empowering Make It Magic Christmas campaign to Charli XCX’s Brat Summer takeover, they discuss the successes, the subtle creative elements, and the shortfalls.

With personalisation as a recurring theme, they explore how some of the most empowering women in retail have leveraged their personal brands to drive company success. Full of light-hearted conversation, laughs, creative industry insights, and a shared passion for their careers, the girls chat after work to give you a deep dive into the ever-evolving world of retail and marketing.

]]> https://rss.com/podcasts/ahead-of-the-curves/1906820 633c65a8-36de-4b4d-a124-d416ce793c56 2216 full 1 1 1 1 false Thu, 20 Feb 2025 15:13:32 GMT